Adam Gouttierre serves as Vice President of Media at Hudl where he leads the company’s streaming and digital advertising business. Since joining Hudl in 2014 to launch its early media initiatives, he has introduced new monetization channels and brand partnerships, capitalizing on unique engagement opportunities in high school sports.

Prior to Hudl, Adam built deep experience in ad tech at Microsoft where he led monetization and product teams for MSN, Bing and Xbox.

In a media landscape crowded with platforms chasing audience attention, Adam’s focus at Hudl is on precision, helping advertisers connect with highly engaged local communities. With nearly every high school in the U.S. using Hudl, his work has opened up channels for brands to engage with local sports audiences.