Shamroc Peterson is the Founder and Chief Executive Officer of Diverseego, the first travel streaming video network dedicated to celebrating and empowering Black and Latino travelers and creators across the United States. As a pioneering multicultural platform, Diverseego inspires audiences to explore overlooked destinations through engaging content and original shows produced by Black and Latino storytellers.

A visionary at the intersection of media, culture, and representation, Peterson is reshaping global travel narratives by championing inclusivity, cultural pride, and authentic storytelling. Under his leadership, Diverseego has become a dynamic platform that not only inspires exploration but also redefines who gets to be seen as an explorer.

In addition to his executive leadership, Peterson is a seasoned Travel TV Host whose on-screen presence brings destinations to life with energy, authenticity, and emotional resonance. As host of the travel series "Show Me Where," he explores vibrant destinations, cultural festivals, and hidden gems with humor and heart—engaging audiences worldwide through inclusive storytelling. His magnetic hosting style and bold narrative approach have positioned him as a rising voice in travel and lifestyle media.

Recognized for his thought leadership and advocacy, Peterson continues to lead with purpose at the intersection of business, media, and cultural empowerment. Whether speaking globally, forging partnerships, or curating transformative travel experiences, he is pioneering a new era of travel storytelling—one that blends culture, innovation, and empowerment while amplifying the voices of Black and Latino creators.