Atul Phadnis is the Founder-CEO of Vitrina AI, a Bay Area company transforming how the global Film & TV industry connects and collaborates. Vitrina is a market network and intelligence platform that helps studios, production companies, streamers, distributors, and service providers find the right partners and projects-across every stage of the content lifecycle, from development to financing to distribution. Simply put, Vitrina makes the global entertainment supply-chain more transparent, connected, and efficient.

Before Vitrina, Atul served as Chief Content Officer at Gracenote, leading worldwide content operations that supported $500M in revenues across video, music, and sports in 80+ countries. He was part of the leadership team that steered Gracenote's $560M acquisition by Nielsen.

Earlier, he was the Founder & CEO of What's-ON, Asia's leading TV metadata and video search company, backed by Sequoia Capital, Intel Capital, and Nexus Venture Partners. What's-ON was acquired by Gracenote in 2014, marking a successful entrepreneurial exit for Atul, his team and his investors.

Based in the San Francisco Bay Area, Atul brings deep expertise in global film and tv supply-chains.