Program

Streaming Media West 2022 is the career- and and organization-changing opportunity you've been looking for! Hear the innovative approaches that the world’s leading organizations are deploying in live streaming, OTT, enterprise and educational video, encoding and transcoding, next-gen TV, VR video, video production, content delivery, content monetization, and much more. Whether you are an executive or manager interested in new business strategies and trends or a production, IT, or engineering professional from the technical side, you’ll find all of your bases covered. Better yet, you'll leave with new friends and business allies and actionable advice and strategies for moving your career and your business forward. 

The Streaming Media West conference is organized into dedicated tracks which allow you to identify the sessions that fit you best. This content, combined with our Streaming Media University preconference workshops and vendor supported Innovation Track, make Streaming Media West the most comprehensive conference in the world focused specifically on the depth and breadth of all that is streaming media. 

Register for an All Access Pass to take advantage of all that Streaming Media West has to offer. Or register for just the two-day conference pass or an individual pre-conference workshop.

 

Monday, Nov 14

Streaming Media University Workshops

 

W1. Advanced Codec Implementation & Production

09:00 AM2022-11-142022-11-14

Monday, November 14: 9:00 a.m. - 12:00 p.m.
Located in Grand Ballroom, Salon F

Over the last 5 years, we’ve transitioned from one codec, H.264, to seven or more (H.264, HEVC, VP9, AV1, VVC, EVC, and LCEVC). Keeping track of the performance, implementation status, and royalty status of these technologies has become exceptionally time-consuming, yet it is mission-critical for all encoding professionals. This 3-hour workshop details the implementation status of AV1, VVC, LCEVC, and EVC; discusses competitive quality/performance; and shows how to encode with available encoders. Attendees leave knowing the implementation status of these codecs and production alternatives for encode/decode.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W2. Integrating NDI Output From Conferencing Platforms

09:00 AM2022-11-142022-11-14

Monday, November 14: 9:00 a.m. - 12:00 p.m.
Located in Grand Ballroom, Salon G

In order to achieve higher-quality video and audio than what consumer webcams and mics offer, live-event video production during the pandemic rapidly accelerated the use of AV capture hardware and versatile outputs like NDI, SRT, and RTMP from popular conferencing tools such as Zoom and Microsoft Teams. While these products enable meeting organizers to directly push RTMP feeds from the cloud to social media destinations and custom ingest servers, the lack of customized layouts in these feeds creates new opportunities for webcasters to produce better-looking, fully branded live streams for their clients. Nearly every trade software product for video switching supports NDI, including OBS, Telestream Wirecast, vMix, and more. In this workshop, learn how to enhance the production values of your next virtual or hybrid event with high-quality sources derived from Zoom and Microsoft Teams. Learn about the differences between Zoom (Zoom Meetings, Webinar, and Rooms) and Microsoft Teams (Presenter Mode, PowerPoint Live, and Live Events) and how those modes affect your production process.

Speaker:

, CTO, videoRx

 

W3. How to Set Up a FAST Service

01:00 PM2022-11-142022-11-14

Monday, November 14: 1:00 p.m. - 4:00 p.m.
Located in Grand Ballroom, Salon F

Free ad-supported television (FAST) has become a must-have for every streaming service, and this workshop takes you through the crucial steps required to set one up. We walk through the types of tools and SaaS you can use to get up and running, creating a FAST service from your existing content library. Using tools covered in Streaming Media’s regular Streaming Toolbox feature, we build a service from encoding to playout, with the end result being a targeted, engaging, 24/7 stream. Steps covered include the following:

  • CMS content storage and sharing
  • Rights clearance for all content
  • Inserting SCTE markers or using AI/ML to identify ad breaks
  • Changing advertising rules and availability for your content based on the viewing platform
  • Supporting contextual metadata to get higher CPM on ad sales
  • Outputting to all formats required by the distributor’s requirements
  • Meeting subtitle and language requirements
  • Programming a 24/7 feed
  • Mixing live and library content
Speaker:

, Consultant, Reality Software and Contributing Editor, Streaming Media

 

W4. FFmpeg 5.0 Advanced: Working With Multiple Sources, Inputs, & Outputs

01:00 PM2022-11-142022-11-14

Monday, November 14: 1:00 p.m. - 4:00 p.m.
Located in Grand Ballroom, Salon G

At the start of this year, FFmpeg 5.0 (codenamed "Lorentz") was released as a major upgrade from previous versions. This workshop guides you through the changes that might affect your current FFmpeg processes and workflow, as well as introduces you to more challenging FFmpeg features. If you’re already familiar with the basics of FFmpeg operation, you’re ready to tackle more ambitious tasks with one of the most powerful compositing tools available. We explore composition of two video sources with text labels and placement, setting up multiple processes to output multiple bitrates for adaptive delivery, using the “tee muxer” to distribute one encoding process to several outputs, and accessing connected hardware (e.g., webcams, AV capture devices) and networked hardware (e.g., IP cameras) as inputs to FFmpeg processes. Note: A diagnostic test is available for attendees to determine whether they’re prepared for this advanced workshop. Click here for a quick quiz on your FFmpeg knowledge: http://go2sm.com/ffmpegdiagnostic.

Speaker:

, CTO, videoRx

 

VIP Mixer

05:00 PM2022-11-142022-11-14

Monday, November 14: 5:00 p.m. - 6:15 p.m.
Located in Lighthouse Courtyard

Enjoy drinks, tasty bites, and beautiful views from the Hyatt resort lawn while you mix and mingle with other conference attendees, speakers, and exhibitors to kick-off your Streaming Media West experience.

Tuesday, Nov 15

Keynotes

 

Welcome & Opening Keynote: Fireside Chat: The Future of Streaming Sports Advertising: Curating Exciting Experiences for Brands and Fans

09:00 AM2022-11-152022-11-15

Tuesday, November 15: 9:00 a.m. - 9:45 a.m.
Located in Huntington Ballroom

Danielle Carney, Head of NFL Sales at Amazon Ads, will discuss Amazon’s industry-changing move to make Prime Video and Twitch the exclusive streaming home to Thursday Night Football starting this season and for the next 11 years. Danielle will share how Thursday Night Football will feature unique advertising offerings which will enable advertisers to reach audiences at scale, what the deal means for advertisers, and overarching industry trends fueling a new generation of advertising for live sports, via streaming.

Moderator:

, Chair, Streaming Media Conferences and and CMO, id3as


Speaker:

, Head of NFL Sales, Amazon Ads

 

Keynote: Immersive, Interactive, & Social: A New Generation of Streaming Experiences

09:45 AM2022-11-152022-11-15

Tuesday, November 15: 9:45 a.m. - 10:00 a.m.
Located in Huntington Ballroom

Dolby.io’s vision is to power a new generation of online experiences that rival the real world in immersion, interactivity, and social engagement. In this presentation, we discuss how technology is rapidly blurring the lines between physical and virtual, making it easier for creators to bring immersive virtual experiences to life, as well as enhance the in-stadium and in-venue experience for fans around the world. Innovations in volumetric video, extended reality, broadcast workflows, game engines, and 5G reimagine the experience of watching and performing sports, dance, music, and theater through virtual, augmented and mixed reality applications. Using everyday devices such as smartphones, tablets, and TVs, as well as the latest augmented reality (AR) headsets, these highly immersive, personalized experiences enable users to take control of their content in real-time and usher in the next evolution of live streaming.

Speaker:

, Director of Product Strategy, Dolby.io

 

Research Keynote: State of the Streaming Industry Autumn 2022

10:30 AM2022-11-152022-11-15

Tuesday, November 15: 10:30 a.m. - 11:15 a.m.
Located in Huntington Ballroom

In this special keynote program, Streaming Media’s Eric Schumacher-Rasmussen and Help Me Stream Research Foundation’s Tim Siglin will be joined by our research partner to present the findings of our fifth State of the Streaming Industry survey. We talk about changes and trends in the industry in key areas, including live vs. on-demand, scale, monetization, and technology.

Moderators:

, Chair, Streaming Media Conferences and and CMO, id3as


, Founding Executive Director, Help Me Stream Research Foundation


Speakers:

, CEO, Tulix

, Co-Founder, Executive Vice President, Tulix

 

Tuesday, Nov 15

The Future of OTT

OTT is the future of television, but the future of video is much bigger, so we've expanded our OTT track to include the innovations happening in short-form, social, and gaming. Because business and technology factors work hand-in-hand to create successful content and platforms, we'll look at the entire ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh research to give you actionable data and help you thrive in these increasingly competitive markets that will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits.

 

OTT101. Silicon Beach and Beyond: What Can OTT Services Learn From Tech Startups?

11:30 AM2022-11-152022-11-15

Tuesday, November 15: 11:30 a.m. - 12:30 p.m.
Located in Huntington Ballroom

Compared to broadcast and cable, OTT is the new kid on the block. But compared to the tech startups just up the coast from Huntington Beach—not to mention TikTok—it’s getting a little long in the tooth. This panel of gaming, ad tech, and social media visionaries shares invaluable insights into what’s working (and what’s not) in the increasingly complicated battle for the attention of consumers who have more choices than ever.

Moderator:

, CEO, Chris Pfaff Tech Media and Producers Guild of America (PGA), VR AR Association (VRARA)


Speakers:

, US Head of Verticals, Gaming, Auto, Tech & Entertainment, Roku

, VP of Business Development and Licensing, KAST, Livecurrent

, Founder & CEO, 47 Games, Inc. and PGA

, Co-founder, Fourthwall

 

OTT102. The Impact of Sports, Advertising, and Bundling on Pay TV and Streaming

01:30 PM2022-11-152022-11-15

Tuesday, November 15: 1:30 p.m. - 2:15 p.m.
Located in Huntington Ballroom

Streaming services acquiring sports rights. New lower-priced ad tiers. Service consolidation and bundling. How are these and other changes to the streaming landscape impacting consumer behavior and adoption of pay TV and streaming services? Altman Solon presents highlights of its 6,000-respondent, 13th annual consumer video survey, followed by a panel discussion with leaders in the streaming services space.

Moderator:

, Partner, Altman Solon


Speakers:

, VP Business Operations, Estrella Media

, Executive Vice President, FOX Corporation

, Founder, The Video Genome Project (hulu) and Former Chief Strategy Officer, HBO Max, WarnerMedia

, SVP, Revenue, Quickplay

 

OTT103. Web3, Blockchain, and NFTs: Separating the Hype From the Reality

02:30 PM2022-11-152022-11-15

Tuesday, November 15: 2:30 p.m. - 3:15 p.m.
Located in Huntington Ballroom

Depending on who you listen to, blockchain, NFTs, and other Web3 technologies will either revolutionize streaming video or go down in flames as the latest in a long line of overhyped buzzwords. Should you go all in, or keep your distance? This panel of visionaries and skeptics helps you assess what elements of Web3 can have a real impact on your business and which ones you can ignore.

Moderator:

, CEO, Chris Pfaff Tech Media and Producers Guild of America (PGA), VR AR Association (VRARA)


Speakers:

, Chief Technology Officer, Barrett-Jackson Auction Company

, Founder, DeFiance Media

, Founder & CEO, Loupe Art

 

OTT104. Consumer-First OTT Design

03:45 PM2022-11-152022-11-15

Tuesday, November 15: 3:45 p.m. - 4:30 p.m.
Located in Huntington Ballroom

Viewers don’t like it when OTT services change their user interfaces, but they like it even less when they can’t find the content they want. What makes a good user experience (UX)? How do you keep viewers engaged and encourage them to keep watching? What makes subscription services really resonate with consumers? This panel brings together UX experts who are committed to evaluating engagement metrics and constant A/B testing to figure out what’s working and what’s not.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Product Lead, Philo

, Director of Product, Vevo

, Senior Director of Product and Design, Plex

, Senior Director of Streaming, Hartbeat

 

Tuesday, Nov 15

Video Engineering & Technology

Combining the popular Video Engineering Summit with our technology & how-to track, the Video Engineering & Technology Summit is for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results. Expert presenters will offer sessions on encoding and transcoding, packaging and delivery, player and UI development, and formats, protocols, and standards. If you’re looking for deep dives into HEVC, VP9, AV1, VVC, EVC, LCEVC, DASH, CMAF, WebRTC, video optimization, QoS/QoE, or live streaming challenges, you’ve come to the right place. This is the place to go under the hood and learn real skills and improvements you can put in place as soon as you’re back in the office, and our expert speakers will help you take your video to the next level.

 

VET101. The Cutting Edge of OTT Delivery

11:30 AM2022-11-152022-11-15

Tuesday, November 15: 11:30 a.m. - 12:30 p.m.
Located in Grand Ballroom, Salon F

Overcoming the Technical Challenges of Audio and Video Delivery in Emerging Markets

The rising demand for audio and video content across emerging markets poses unique technological challenges for content providers. In this presentation, we’ll address how advanced architecture and optimal network transmission capabilities can help navigate inefficiencies like weak network environments, resource limitations, and security vulnerabilities to deliver seamless viewing experiences to audiences in emerging markets.

Speaker:

, Business Development Manager, Tencent Cloud

Hybrid Video on Demand: An Intersection of Technology, Media, and Economics

There are three dominant use cases for VoD streaming: fat tail (premium) content, long tail content, and live content. The existing streaming ecosystem works great for long tail “niche” content. It’s exceptionally inefficient for high-demand live and fat-tail content. With specific accommodations, live and fat-tail content could be better served with UDP-based source-specific multicasting. This presentation describes the means to combine these three use cases into an integrated operational framework. This integration preserves the strengths and assets of the current VOD paradigm yet allows the industry to migrate to a dramatically more cost-efficient model.

Speaker:

, Executive Director, imediat

 

VET102. Best Practices for Reducing Power Consumption

01:30 PM2022-11-152022-11-15

Tuesday, November 15: 1:30 p.m. - 2:15 p.m.
Located in Grand Ballroom, Salon F

As the online video industry awakens to the need to assess power consumption in the same way it monitors data transit and end-user delivery costs, this panel covers practical examples of how to reduce power at various points in the media delivery supply chain. We speak to stakeholders at every point in the streaming media workflow to learn real-world best practices for keeping power consumption down without sacrificing user experience.

Moderator:

, Founding Executive Director, Help Me Stream Research Foundation


Panelists:

, CTO, Varnish Software

, Principal and CEO, Kibo121

, Field CISO, Fortinet

 

VET103. Encoding AV1 With Open Source Alternatives

02:30 PM2022-11-152022-11-15

Tuesday, November 15: 2:30 p.m. - 3:15 p.m.
Located in Grand Ballroom, Salon F

For many VOD producers, it’s go time for distributing video using AV1, which plays in nearly 75% of available browsers, plus all newer Android phones and many smart TVs and living room dongles. Meanwhile, the Alliance for Open media version 1.0 of the SVT-AV1 codec has joined libaom-av1 as an affordable and increasingly speedy encoding alternative. This session explores encoding with these open-source alternatives, testing key options like presets, threads, available rate control options, and other parameters to arrive at the optimal command string for both encoders.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

VET104. Video in the Metaverse

03:45 PM2022-11-152022-11-15

Tuesday, November 15: 3:45 p.m. - 4:30 p.m.
Located in Grand Ballroom, Salon F

Facebook has changed its name to Meta. YouTube is devoting significant resources to build virtual reality video experiences. And even Microsoft is working on ways to make workplace collaboration more immersive. Volumetric video in the metaverse is going to require massive encoding and transcoding resources, not to mention more efficient and powerful codecs. Join us to find out what you need to know to make sure your video development strategy is ready to take on the future.

Moderator:

, Founder/Head of Global M&E Industry Strategy, PADEM Media Group


Speakers:

, Chief Technology Officer, Barrett-Jackson Auction Company

, Director of Product Strategy, Dolby.io

, CTO, Media & Entertainment, Worldwide, Microsoft

 

Tuesday, Nov 15

Live Streaming at Scale

Live streaming has never been more crucial, nor more popular, and the COVID-19 pandemic brought unprecedented advances in live production and delivery. From the production team on the ground (on-site or remote) to distribution in the cloud and at the edge, pulling off a successful large-scale live event is a Herculean task, one where failure isn’t an option. The Live Streaming at Scale track is all about how you can leverage those advances, offering how-to and best practices sessions and panels that will help you make sure your live events go off without a hitch, whether your audience is in the thousands or in the millions.

 

LSS101. Real-Time Event Video in Connection with Betting, Auctions, and Gaming

11:30 AM2022-11-152022-11-15

Tuesday, November 15: 11:30 a.m. - 12:30 p.m.
Located in Grand Ballroom, Salon G

Real-time games and the activities spawned by them (betting, auctions, free-to-play prop games) have largely been delivered by separate screens. What does the latest technology make possible, and where will fans and content owners take these intersections? The panel addresses the creation of new revenue streams and deeper fan engagement, as well as the technical challenges that have not yet been fully addressed.

Moderator:

, CEO, ViewLift


Panelists:

, Head, Video Strategy & Market Development, AECG (formerly Xilinx), AMD

, VP, Research, Parks Associates

, President of Sports Betting, IGT

, Founder and CEO, TAPPP

 

LSS102. Delivering Reliable Live Streams at Scale

01:30 PM2022-11-152022-11-15

Tuesday, November 15: 1:30 p.m. - 2:15 p.m.
Located in Grand Ballroom, Salon G

With all due respect to pristine production value, streamlined workflows, heightened interactivity, and killer content, it’s all for naught if you can deliver a resilient, reliable, high-quality stream. If your stream starts buffering as the ball sails toward the goal or the emcee announces, “The winner is …,” your audience (and your advertisers) won’t give you credit for trying. Having a robust CDN—or even multiple CDNs—as the backbone of your stream is key. This panel discusses the current state of streaming infrastructure and what you need to know to maintain five-nines streaming reliability when it matters most.

Moderator:

, Chair, Streaming Media Conferences and and CMO, id3as


Panelists:

, Senior Director, News & Sports Solutions, Amagi

, CEO, Nomad Technologies

, Chief Technologist, Dolby Cloud Media Solutions, Dolby.io

, Chief Strategy & Cloud Officer, TAG Video Systems

 

LSS103. Low-Latency for Live Streaming

02:30 PM2022-11-152022-11-15

Tuesday, November 15: 2:30 p.m. - 3:15 p.m.
Located in Grand Ballroom, Salon G

If you’re in the business of live streaming, you’re also in the business of knowing how to best serve your audience with the right type of streaming delivery. With variations of HLS, WebRTC, and WebSocket, you have more than one option to deliver a low-latency stream. This session explores how to better define the ideal latency for your audience and learn how the tech stacks have evolved over the last few years—especially during COVID—to serve your customers with the best experience for your content.

Speaker:

, CTO, videoRx

 

LSS104. Can Linear and OTT Coexist Across Sports, News, and Entertainment?

03:45 PM2022-11-152022-11-15

Tuesday, November 15: 3:45 p.m. - 4:30 p.m.
Located in Grand Ballroom, Salon G

More and more sports leagues are launching their own D2C services, including FIFA, which plans to live stream a staggering 40,000 games a year on its AVOD platform. The panel discusses how not just sports but other industries should also consider direct-to-consumer along with their linear partners for a number of compelling business reasons. Industry experts address the challenges faced and how to navigate them in a way that actually strengthens existing media partnerships.

Moderator:

, CEO, ViewLift


Panelists:

, General Manager, Network, Monumental Sports & Entertainment

, Chief Strategy Officer, TEGNA

, EVP, The Outdoor Sportsman Group for Stan Kroenke

, Head of Sales (North America), Amagi

 

Tuesday, Nov 15

Innovation Track

 

INN101. Innovation Session

11:30 AM2022-11-152022-11-15

Tuesday, November 15: 11:30 a.m. - 12:30 p.m.
Located in Grand Ballroom, Salon E

Monetize Content Using SaaS-Based Services

Content and right owners continue to look for ways to monetize their new (or archived) content or generate new revenue from live events. Evertz shows how evertz.io and Ease Live enable content owners to stream their content to any platform by leveraging streaming and digital distribution technologies. In addition, we discuss how customers can deliver unique experiences to millions of users by driving engagement through the gamification of the fan experience.

Speaker:

, VP, File-Based Solutions, Evertz

Breaking Free of the Network: The Key to Next-Gen Delivery Is Software-Based

It may be surprising to find out that some of the largest video streamers have grown in spite of significant content delivery inefficiencies driven by distributed and unpredictable video consumption. In a recent proof of concept with one of these companies, Varnish demonstrated its our next-gen delivery software could help increase requests per second by up to 80X, reduce power consumption by 20%, and deliver the same amount of video with 80% less resources. Adrian Herrera, Varnish’s CMO, gives an overview on the process and results, how the solution can be deployed seamlessly with your existing delivery approaches, and how you can get started with an infrastructure evaluation. Attend this session for your chance to win a $100 Amazon Gift Card.

Speaker:

, Chief Marketing Officer, Varnish Software

 

INN102. Innovation Session

01:30 PM2022-11-152022-11-15

Tuesday, November 15: 1:30 p.m. - 2:15 p.m.
Located in Grand Ballroom, Salon E

Delivering Low-Latency Applications at the Edge

To thrive in this new era of real-time communication and collaboration, companies need to modernize how they connect to global resources. Zenlayer’s edge cloud platform offers a new approach, eliminating barriers like latency and bandwidth constraints and enabling seamless cloud onramp and offramp. In this session, learn how Zenlayer's Bare Metal Cloud and private global SDN backbone enable seamless streaming media deployments while positioning businesses to support future distributed application architectures with shared data structures. Attend this session for a chance to win $250 Amazon Gift Card.

Speaker:

, Vice President, Zenlayer

Successful Low-Latency Streaming From Camera to Screen

Low-latency streaming solutions offer promise for new applications and exciting viewer engagement. Monitoring every step of the overall end-to-end workflow from content capturing, encoding, packaging and ultimately delivery to the screen is critical in enabling a low-latency streaming platform. In this session, we cover principals and practical considerations for a successful low-latency streaming deployment and maintenance. Attend this session for a chance to win Wirecast Studio license, a $599 value.

Speaker:

, Director, Product Strategy, Telestream

 

INN103. Innovation Session

02:30 PM2022-11-152022-11-15

Tuesday, November 15: 2:30 p.m. - 3:15 p.m.
Located in Grand Ballroom, Salon E

Improving NDI Workflows for Remote Production With SRT

NDI is a de-facto standard technology for creating and processing content in live-production companies. However, remote production may involve multiple locations, so companies often need to combine them together across public networks. SRT technology gives the opportunity to connect remote production locations with a proper level of reliability and security. Nimble Streamer media server allows transforming live streams between NDI and SRT to build efficient processing gateways with low cost of ownership. Attend this session for a chance to win AirPods 3rd generation.

Speaker:

, Co-Founder, Softvelum

Next-Generation Live-Event Management & Distribution

With live sporting events returning to pre-pandemic numbers and content rights being acquired by next-generation platforms, Zixi has released new capabilities in its ZEN Master control plane to help customers dynamically manage the production and distribution. Zixi describes how its major customers are using these new capabilities to distribute thousands of games, with end-to-end control and visibility and how Zixi is providing powerful automation that deploys AWS infrastructure only when it’s needed and releases it after each event is completed to manage costs. Attend this session for your chance to win: $100 Amazon Gift Card.

Speaker:

, Vice President, Solutions and Customer Success, Zixi

 

INN104. Innovation Session

03:45 PM2022-11-152022-11-15

Tuesday, November 15: 3:45 p.m. - 4:30 p.m.
Located in Grand Ballroom, Salon E

Sports Streaming at Scale

The live sports streaming market is accelerating fast, as is viewer appetite for engaging content with pristine video quality. But how can you deliver this personalized experience, optimize your content monetization, and achieve all of this at scale to large audiences? Harmonic’s David Ramirez addresses these questions and focuses on aspects such as low latency and UHD HDR, sports features like video-in-video live highlights, and how to deliver live channel variants and targeted ads at scale. He also shares examples of live sports workflows in action. Attend this session for your chance to win: Apple TV 4K.

Speaker:

, Principal Solutions Architect, Harmonic Inc.

Tuesday, Nov 15

Featured Networking Events

 

Happy Hour in the Streaming Media Showcase

04:30 PM2022-11-152022-11-15

Tuesday, November 15: 4:30 p.m. - 5:30 p.m.

Grab a drink and visit with our exhibitors in a laid-back atmosphere.

 

Networking Party

05:30 PM2022-11-152022-11-15

Tuesday, November 15: 5:30 p.m. - 7:00 p.m.
Located in Lighthouse Courtyard

Relax and unwind after a full day of sessions. Our evening reception is the perfect place to network with industry peers while enjoying drinks and hors d'oeuvres. Open to all conference attendees, speakers, and exhibitors.

Wednesday, Nov 16

Keynotes

 

Continental Breakfast

08:00 AM2022-11-162022-11-16

Wednesday, November 16: 8:00 a.m. - 8:30 a.m.

 

Streaming Media Magazine Readers' Choice Awards Ceremony

08:30 AM2022-11-162022-11-16

Wednesday, November 16: 8:30 a.m. - 9:00 a.m.
Located in Huntington Ballroom

Celebrate the winners of the annual Streaming Media Magazine Readers’ Choice Awards.

Moderators:

, Chair, Streaming Media Conferences and and CMO, id3as


, President, Flavor, Inc.


 

How Google Cloud Is Helping the Media Industry Digitally Transform

09:00 AM2022-11-162022-11-16

Wednesday, November 16: 9:00 a.m. - 9:45 a.m.
Located in Huntington Ballroom

Albert Lai, Director of Media and Entertainment at Google Cloud, discusses how the cloud revolutionizes the entire media supply chain from production to distribution to consumption. Lai shares how Google is helping media companies harness cloud, data, and AI/ML to create content, engage audiences, and monetize experiences. He'll explain how the industry uses Google Cloud to stay innovative and agile in the face of seismic shifts in technology and audience behavior.

Speaker:

, Global Director, Media & Entertainment, Google Cloud

 

Global Trends in Media & Entertainment With Zixi

09:45 AM2022-11-162022-11-16

Wednesday, November 16: 9:45 a.m. - 10:00 a.m.
Located in Huntington Ballroom

Zixi CEO Gordon Brooks sits down with Streaming Media conference chair Eric Schumacher-Rasmussen to discuss global trends that are being seen in the media and entertainment industry. Topics covered include virtualization and the move to IP delivery, looking at how mainstream broadcasters, OTT providers, and others are being affected, and how Zixi customers and partners are solving problems.

Speaker:

, Executive Chairman and CEO, Zixi

 

Wednesday, Nov 16

The Future of OTT

OTT is the future of television, but the future of video is much bigger, so we've expanded our OTT track to include the innovations happening in short-form, social, and gaming. Because business and technology factors work hand-in-hand to create successful content and platforms, we'll look at the entire ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh research to give you actionable data and help you thrive in these increasingly competitive markets that will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits.

 

OTT201. Think Big, Program Small: Succeeding With Niche Content

10:30 AM2022-11-162022-11-16

Wednesday, November 16: 10:30 a.m. - 11:15 a.m.
Located in Huntington Ballroom

Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes. Join us as we talk about how.

Moderator:

, Head of Digital Product, Straight Arrow News


Panelists:

, SVP of Worldwide Distribution & Head of Imagicomm Entertainment, INSP, LLC and Imagicomm Entertainment

, Co-CEO, Project X Entertainment

, Founder and Principal, Erickson Strategy & Insights

, Co-CEO, Best Ever Channels

 

OTT202. Lions, Tigers, and Bears … and Analytics

11:30 AM2022-11-162022-11-16

Wednesday, November 16: 11:30 a.m. - 12:15 p.m.
Located in Huntington Ballroom

One of these things is not like the other, but they’re all part of what you do with the data you’re capturing. “Lions” are the executives who want to know how profitable a particular piece of content, a format, or a region is to their business. “Tigers” are the fierce customers you need to please (and get more of), and “bears” are the customers who churn because you’ve let them down. You may be capturing data, but unless you’re bringing great analysis to the party, you’ve just got a lot of meaningless numbers. Find out how to please all your customers by knowing what data matters—and what to do with it.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Co-Founder and President, Legion M

, CEO / Co-Founder, Revry

, Head of Sports and Data Products, Quickplay

, Senior Customer Success Engineer, Conviva

 

OTT203. Keeping Your Advertising Workflow Flowing

01:15 PM2022-11-162022-11-16

Wednesday, November 16: 1:15 p.m. - 2:00 p.m.
Located in Huntington Ballroom

Everyone knows you can never get back a lost ad opportunity, but how can you minimize the losses? This panel talks about personalization, contextual placement, and other elements you need to have in place. They share how their ad tech stacks operate at peak efficiency, what makes a good advertising workflow, and how to bring in maximum dollars and drop the minimum number of spots. And, of course, they address the evergreen question: server-side or client-side?

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Panelists:

, Client Solutions Engineer, IBM Watson Advertising & The Weather Company, an IBM Business

, Consultant, Friend Advising

, CTO, GriOcean

 

Wednesday, Nov 16

Video Engineering & Technology

Combining the popular Video Engineering Summit with our technology & how-to track, the Video Engineering & Technology Summit is for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results. Expert presenters will offer sessions on encoding and transcoding, packaging and delivery, player and UI development, and formats, protocols, and standards. If you’re looking for deep dives into HEVC, VP9, AV1, VVC, EVC, LCEVC, DASH, CMAF, WebRTC, video optimization, QoS/QoE, or live streaming challenges, you’ve come to the right place. This is the place to go under the hood and learn real skills and improvements you can put in place as soon as you’re back in the office, and our expert speakers will help you take your video to the next level.

 

VET201. How Will Hybrid Work and School Affect Enterprise and Education Streaming?

10:30 AM2022-11-162022-11-16

Wednesday, November 16: 10:30 a.m. - 11:15 a.m.
Located in Grand Ballroom, Salon F

It is clear that most organizations are moving to a hybrid environment with a mix of people in the office or classroom and others working remotely. What does this mean for enterprise and education streaming? How can we ensure that users have an outstanding experience from anywhere? This session will first attempt to answer the question, “What is hybrid?” as it relates to the enterprise and education, then consider what it means for video production, distribution, viewing, and enterprise and education video platforms. The panel will kick off with brief highlights of findings from recent Streaming Media surveys on video in education and enterprise.

Moderator:

, Founder & Managing Director, Howard & Associates


Panelists:

, Program Manager, Webcast Producer, The Ohio State University Wexner Medical Center

, Regional Sale Director & Collaboration Evangelist, Mersive Technologies

, Founding Executive Director, Help Me Stream Research Foundation

, Director of Learning Environments, University of Southern California

 

VET202. Broadcast in the Cloud

11:30 AM2022-11-162022-11-16

Wednesday, November 16: 11:30 a.m. - 12:15 p.m.
Located in Grand Ballroom, Salon F

The broadcast supply chain has myriad moving parts, and as older workflows are depreciated, figuring out how to make the smartest decisions can be a challenge. Many cloud services companies talk about lower total cost of ownership, quicker time to market, faster response times, and reduced delivery costs, but what are the essential questions to ask your vendors? If you've moved your broadcast workflows to the cloud, this panel can help you find new efficiencies. If you haven't, this panel can likely make you wonder what you've been waiting for.

Moderator:

, Consultant, Friend Advising


Panelists:

, Business Development Director, SaaS Solutions, Harmonic, Inc.

, Client Solutions Engineer, IBM Watson Advertising & The Weather Company, an IBM Business

, COO & Co-Founder, EZDRM

 

VET203. Video Content in the World of NFTs & Cryptocurrency

01:15 PM2022-11-162022-11-16

Wednesday, November 16: 1:15 p.m. - 2:00 p.m.
Located in Grand Ballroom, Salon F

Non-fungible tokens (NFTs) are the result of a growing ecosystem within the daily life of anyone who holds cryptocurrency, and it’s the Wild West for new opportunities with anyone who has content to monetize. The term “Web3” is also increasingly used to differentiate decentralized services compared to very centralized services in a Web2 environment. In this session, learn the basics of tech stacks around Web3 and NFT marketplaces, including IPFS and Arweave storage options. The session also explores the potential that could exist for a new market of video consumers.

Speaker:

, CTO, videoRx

 

Wednesday, Nov 16

Live Streaming at Scale

Live streaming has never been more crucial, nor more popular, and the COVID-19 pandemic brought unprecedented advances in live production and delivery. From the production team on the ground (on-site or remote) to distribution in the cloud and at the edge, pulling off a successful large-scale live event is a Herculean task, one where failure isn’t an option. The Live Streaming at Scale track is all about how you can leverage those advances, offering how-to and best practices sessions and panels that will help you make sure your live events go off without a hitch, whether your audience is in the thousands or in the millions.

 

LSS201. Building Future-Proof Remote/Hybrid Production Workflows

10:30 AM2022-11-162022-11-16

Wednesday, November 16: 10:30 a.m. - 11:15 a.m.
Located in Grand Ballroom, Salon G

Most live-streaming producers were already embracing remote production when the pandemic forced the issue, and since 2020, it’s become the “new normal.” Now that large-scale in-person events from sports to entertainment to trade shows have returned—often as hybrid events with remote audiences that are often larger than in-person—producers need to refine their workflows for a future that includes both onsite and offsite elements and the ability to go fully remote as conditions change. Our panel of experts shares what’s working today and what you need to know to be ready for tomorrow.

Moderator:

, Chair, Streaming Media Conferences and and CMO, id3as


Panelists:

, CTO, Media & Entertainment, Worldwide, Microsoft

, Founder & CEO, White Label Productions

, Producer & Co-Founder, LiveX

, Head of Operations, 090 Media

 

LSS202. Moving Streaming Production to the Cloud

11:30 AM2022-11-162022-11-16

Wednesday, November 16: 11:30 a.m. - 12:15 p.m.
Located in Grand Ballroom, Salon G

Given the explosion of remote and distributed production workflows over the last 2 years, many producers are already ingesting and moving content largely without the assistance of SDI cables and the like. The next logical step is to migrate that entire workflow to the cloud. Join experts in this session to learn about the pros and cons of cloud production, how to choose a cloud production tool, and how to develop a cloud workflow that will work for you.

Moderator:

, Chair, Streaming Media Conferences and and CMO, id3as


Panelists:

, Chief Technical Evangelist, Backblaze

, Producer & Co-Founder, LiveX

, Head of Operations, 090 Media

, Webcast Producer, Social180Group

, Manager of Production Technology, Disney Studios

 

LSS203. Best Practices for Virtual & Hybrid Events

01:15 PM2022-11-162022-11-16

Wednesday, November 16: 1:15 p.m. - 2:00 p.m.
Located in Grand Ballroom, Salon G

Live conferences and trade shows are back! But a funny thing happened during the pandemic: The streaming video industry was forced to “drink our own Kool-Aid” and deliver events virtually, only to find that all the virtual event platform bells and whistles didn’t matter if the video wasn’t reliable. This panel offers a no-holds-barred discussion of what works, what doesn’t, and what the future of video-based event technology should look like. The panel will kick off with brief highlights of findings from recent Streaming Media surveys on video in education and enterprise.

Moderator:

, Founder & Managing Director, Howard & Associates


Panelists:

, SVP, Corporate Marketing & Production and Streaming Business Unit, Telestream

, Head of Media Engineering, LinkedIn

, Creative Director, Space, Lockheed Martin

, Senior Director, Online Education and Digital Media, Sol Price School of Public Policy, University of Southern California

, Founding Executive Director, Help Me Stream Research Foundation

 

Wednesday, Nov 16

Innovation Track

 

INN201. Innovation Session

10:30 AM2022-11-162022-11-16

Wednesday, November 16: 10:30 a.m. - 11:15 a.m.
Located in Grand Ballroom, Salon E

How the Growth of New Low-Latency Applications Will Drive Deployment of Hardware Acceleration in the Cloud

This discussion provides an overview of how the growth of a new class of low-latency applications are impacting how infrastructure will be deployed and how the economics associated with these applications are unlike anything previously. As new live-streaming applications become more popular due to their interactive nature, there is upward pressure that will be seen across the board from a codec, network, and overall Infrastructure perspective. Many of these applications will need to be deployed in a more regional or local basis, and this is at odds with the centralized cloud model and trajectory that the industry has been moving toward. Attend this session for your chance to win a $100 Amazon Gift Card.

Speaker:

, Head, Video Strategy & Market Development, AECG (formerly Xilinx), AMD

Create a Multi-Cloud Network With Zero Downtime With Backblaze & Fastly

Big Cartel is an e-commerce platform that makes it easy for artists, musicians, and independent business owners to build unique online stores. As they grew to host one million e-commerce sites, their infrastructure needs evolved. They initially used Amazon for storage and content delivery, but by transitioning to Backblaze B2 for their origin store, they were able to expand their free tier, enhance their platform and invest in their community of independent artists. Join us to learn how Big Cartel made the switch from AWS S3 to Backblaze B2 without any downtime and reduced their OpEx by 50%. Attend this session for your chance to win Synology 2 bay NAS with $50 of B2 Cloud Storage Credits.

Speaker:

, Senior Director of Partnerships, Backblaze, Inc.

 

INN202. Innovation Session

11:30 AM2022-11-162022-11-16

Wednesday, November 16: 11:30 a.m. - 12:15 p.m.
Located in Grand Ballroom, Salon E

How Fred Rogers Productions Is Unlocking the Immense Value of 60 Years of Television With DAM + AI

With nearly 60 years of television content, spanning over 1,500 episodes and seven TV series, Fred Rogers Productions needed a way to confidently, quickly, and securely access and search its vast, multi-terabyte, video collection to find highly specific video segments and assets. In this session, learn how MediaValet, an intelligent, cloud-based, enterprise digital asset management solution that specializes in managing and unlocking the value of large, high-definition video libraries, solved Fred Rogers Productions’ challenge overnight. Attend this session for a chance to win 2 hours free consulting with DAM expert Meg Morrissey to discuss any content management challenges the winner is experiencing from workflows, metadata challenges, integrations, etc. Morrissey brings a wealth of experience from organizations like Netflix and Walt Disney, as well as leading MediaValet’s Professional Services team, working with many of its 400 customers.

Speaker:

, Founder & CEO, MediaValet

A Peek Behind the Veil of the Future of Media Delivery

Dolby’s success over the past 57 years has been built on major advancements in sound, imaging, and system-related research resulting in improvements across consumer media including multichannel and immersive sound as well as high dynamic range imaging. Come get a peek at some of the research into the reliability and robustness of delivering media over-the-top along with the implications of reaching five 9’s (99.999) of availability and an early look at what approaches are poised to reach this goal. We share some of our findings and discuss current industry solutions, including some different paths forward to unlock even greater performance required for the future of media experiences. Attend this session for a chance to win $100 Amazon Gift Card.

Speaker:

, Chief Technologist, Dolby Cloud Media Solutions, Dolby.io

 

INN203. Innovation Session

01:15 PM2022-11-162022-11-16

Wednesday, November 16: 1:15 p.m. - 2:00 p.m.
Located in Grand Ballroom, Salon E

Broadcast-Grade Live Video Delivery at Scale: The DAZN Case

MainStreaming built the EDGE delivery network behind DAZN’s delivery model. In the presentation, DAZN's business challenges and history, from right owner to streaming broadcaster, will be analyzed, highlighting technical issues and how MainStreaming has succeeded in overcoming them. Attend this session for your chance to win a Iphone 14 PRO.

Speaker:

, Chief Innovation Officer, MainStreaming

Innovating the Next-Generation Immersive Customer Experience

As the media industry is in an OTT transformation, retaining customers and attracting new customers is becoming a key challenge. Due to customer demands and digital device capabilities, content alone no longer differentiates one offering versus another. Customers seek “always-on," lean-in, personalized experiences with their favorite brands and entertainment options. Gen-Z is now the first generation in history to choose video games versus video as their preferred entertainment option. Further, community-based experiences have proven to show 10x higher audience revenue models than individual engagement models. We explore these industry trends and technologies from Microsoft Gaming and Media to deliver customer-immersive technologies for brands, media, and entertainment companies alike. The first 24 attendees to Microsoft’s Innovation Track session will receive a Black Modern City Backpack. Due to government gift and ethics laws, government employees (including military and employees of public education institutions) are not eligible to participate.

Speaker:

, CTO, Media & Entertainment, Worldwide, Microsoft

Wednesday, Nov 16

Closing Session

 

Why Are We Still Talking About This S—?

02:30 PM2022-11-162022-11-16

Wednesday, November 16: 2:30 p.m. - 3:15 p.m.
Located in Huntington Ballroom

Latency. Codecs. Discovery. Subscription fatigue. Advertising vs. subscription. DRM. These are just a few of the topics that just won’t go away. And then there are the acronyms—so many acronyms. So why is it that we’re still not just talking about all of these, but having virtually the exact same conversations we always have? We’ll gather a group of streaming experts, both grizzled veterans and relative newcomers whose spirits haven’t yet been broken by it all, to cut through the malarkey in a freewheeling, no-holds-barred conversation.

Moderator:

, Head of Digital Product, Straight Arrow News


Panelists:

, Principal and CEO, Kibo121

, Founding Executive Director, Help Me Stream Research Foundation

, Vice President, Digital Element

, Founder & CEO, Infuse Video

, Strategic Accounts - Media, Gaming, and Sports, Oracle

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