The Innovation Track at Streaming Media West

Innovation Track sessions, presented by conference sponsors, are educational and typically focus on products and customer case-studies providing an opportunity to learn more about specific technologies or vendors. Plus, attend and be entered to win prizes!


Tuesday, Nov 15

Innovation Track


INN101. Innovation Session

11:30 AM2022-11-152022-11-15

Tuesday, November 15: 11:30 a.m. - 12:30 p.m.
Located in Grand Ballroom, Salon E

Monetize Content Using SaaS-Based Services

Content and right owners continue to look for ways to monetize their new (or archived) content or generate new revenue from live events. Evertz shows how and Ease Live enable content owners to stream their content to any platform by leveraging streaming and digital distribution technologies. In addition, we discuss how customers can deliver unique experiences to millions of users by driving engagement through the gamification of the fan experience.


, VP, File-Based Solutions, Evertz

Breaking Free of the Network: The Key to Next-Gen Delivery Is Software-Based

It may be surprising to find out that some of the largest video streamers have grown in spite of significant content delivery inefficiencies driven by distributed and unpredictable video consumption. In a recent proof of concept with one of these companies, Varnish demonstrated its our next-gen delivery software could help increase requests per second by up to 80X, reduce power consumption by 20%, and deliver the same amount of video with 80% less resources. Adrian Herrera, Varnish’s CMO, gives an overview on the process and results, how the solution can be deployed seamlessly with your existing delivery approaches, and how you can get started with an infrastructure evaluation. Attend this session for your chance to win a $100 Amazon Gift Card.


, Chief Marketing Officer, Varnish Software


INN102. Innovation Session

01:30 PM2022-11-152022-11-15

Tuesday, November 15: 1:30 p.m. - 2:15 p.m.
Located in Grand Ballroom, Salon E

Delivering Low-Latency Applications at the Edge

To thrive in this new era of real-time communication and collaboration, companies need to modernize how they connect to global resources. Zenlayer’s edge cloud platform offers a new approach, eliminating barriers like latency and bandwidth constraints and enabling seamless cloud onramp and offramp. In this session, learn how Zenlayer's Bare Metal Cloud and private global SDN backbone enable seamless streaming media deployments while positioning businesses to support future distributed application architectures with shared data structures. Attend this session for a chance to win $250 Amazon Gift Card.


, Vice President, Zenlayer

Successful Low-Latency Streaming From Camera to Screen

Low-latency streaming solutions offer promise for new applications and exciting viewer engagement. Monitoring every step of the overall end-to-end workflow from content capturing, encoding, packaging and ultimately delivery to the screen is critical in enabling a low-latency streaming platform. In this session, we cover principals and practical considerations for a successful low-latency streaming deployment and maintenance. Attend this session for a chance to win Wirecast Studio license, a $599 value.


, Director, Product Strategy, Telestream


INN103. Innovation Session

02:30 PM2022-11-152022-11-15

Tuesday, November 15: 2:30 p.m. - 3:15 p.m.
Located in Grand Ballroom, Salon E

Improving NDI Workflows for Remote Production With SRT

NDI is a de-facto standard technology for creating and processing content in live-production companies. However, remote production may involve multiple locations, so companies often need to combine them together across public networks. SRT technology gives the opportunity to connect remote production locations with a proper level of reliability and security. Nimble Streamer media server allows transforming live streams between NDI and SRT to build efficient processing gateways with low cost of ownership. Attend this session for a chance to win AirPods 3rd generation.


, Co-Founder, Furtree Systems

Next-Generation Live-Event Management & Distribution

With live sporting events returning to pre-pandemic numbers and content rights being acquired by next-generation platforms, Zixi has released new capabilities in its ZEN Master control plane to help customers dynamically manage the production and distribution. Zixi describes how its major customers are using these new capabilities to distribute thousands of games, with end-to-end control and visibility and how Zixi is providing powerful automation that deploys AWS infrastructure only when it’s needed and releases it after each event is completed to manage costs. Attend this session for your chance to win: $100 Amazon Gift Card.


, Vice President, Solutions and Customer Success, Zixi


INN104. Innovation Session

03:45 PM2022-11-152022-11-15

Tuesday, November 15: 3:45 p.m. - 4:30 p.m.
Located in Grand Ballroom, Salon E

Sports Streaming at Scale

The live sports streaming market is accelerating fast, as is viewer appetite for engaging content with pristine video quality. But how can you deliver this personalized experience, optimize your content monetization, and achieve all of this at scale to large audiences? Harmonic’s David Ramirez addresses these questions and focuses on aspects such as low latency and UHD HDR, sports features like video-in-video live highlights, and how to deliver live channel variants and targeted ads at scale. He also shares examples of live sports workflows in action. Attend this session for your chance to win: Apple TV 4K.


, Principal Solutions Architect, Harmonic Inc.


Wednesday, Nov 16

Innovation Track


INN201. Innovation Session

10:30 AM2022-11-162022-11-16

Wednesday, November 16: 10:30 a.m. - 11:15 a.m.
Located in Grand Ballroom, Salon E

How the Growth of New Low-Latency Applications Will Drive Deployment of Hardware Acceleration in the Cloud

This discussion provides an overview of how the growth of a new class of low-latency applications are impacting how infrastructure will be deployed and how the economics associated with these applications are unlike anything previously. As new live-streaming applications become more popular due to their interactive nature, there is upward pressure that will be seen across the board from a codec, network, and overall Infrastructure perspective. Many of these applications will need to be deployed in a more regional or local basis, and this is at odds with the centralized cloud model and trajectory that the industry has been moving toward. Attend this session for your chance to win a $100 Amazon Gift Card.


, Head, Video Strategy & Market Development, AECG, AMD

Create a Multi-Cloud Network With Zero Downtime With Backblaze & Fastly

Big Cartel is an e-commerce platform that makes it easy for artists, musicians, and independent business owners to build unique online stores. As they grew to host one million e-commerce sites, their infrastructure needs evolved. They initially used Amazon for storage and content delivery, but by transitioning to Backblaze B2 for their origin store, they were able to expand their free tier, enhance their platform and invest in their community of independent artists. Join us to learn how Big Cartel made the switch from AWS S3 to Backblaze B2 without any downtime and reduced their OpEx by 50%. Attend this session for your chance to win Synology 2 bay NAS with $50 of B2 Cloud Storage Credits.


, Senior Director of Partnerships, Backblaze, Inc.


INN202. Innovation Session

11:30 AM2022-11-162022-11-16

Wednesday, November 16: 11:30 a.m. - 12:15 p.m.
Located in Grand Ballroom, Salon E

How Fred Rogers Productions Is Unlocking the Immense Value of 60 Years of Television With DAM + AI

With nearly 60 years of television content, spanning over 1,500 episodes and seven TV series, Fred Rogers Productions needed a way to confidently, quickly, and securely access and search its vast, multi-terabyte, video collection to find highly specific video segments and assets. In this session, learn how MediaValet, an intelligent, cloud-based, enterprise digital asset management solution that specializes in managing and unlocking the value of large, high-definition video libraries, solved Fred Rogers Productions’ challenge overnight. Attend this session for a chance to win 2 hours free consulting with DAM expert Meg Morrissey to discuss any content management challenges the winner is experiencing from workflows, metadata challenges, integrations, etc. Morrissey brings a wealth of experience from organizations like Netflix and Walt Disney, as well as leading MediaValet’s Professional Services team, working with many of its 400 customers.


, Founder & CEO, MediaValet

A Peek Behind the Veil of the Future of Media Delivery

Dolby’s success over the past 57 years has been built on major advancements in sound, imaging, and system-related research resulting in improvements across consumer media including multichannel and immersive sound as well as high dynamic range imaging. Come get a peek at some of the research into the reliability and robustness of delivering media over-the-top along with the implications of reaching five 9’s (99.999) of availability and an early look at what approaches are poised to reach this goal. We share some of our findings and discuss current industry solutions, including some different paths forward to unlock even greater performance required for the future of media experiences. Attend this session for a chance to win $100 Amazon Gift Card.


, Chief Technologist, Dolby Cloud Media Solutions,


INN203. Innovation Session

01:15 PM2022-11-162022-11-16

Wednesday, November 16: 1:15 p.m. - 2:00 p.m.
Located in Grand Ballroom, Salon E

Broadcast-Grade Live Video Delivery at Scale: The DAZN Case

MainStreaming built the EDGE delivery network behind DAZN’s delivery model. In the presentation, DAZN's business challenges and history, from right owner to streaming broadcaster, will be analyzed, highlighting technical issues and how MainStreaming has succeeded in overcoming them. Attend this session for your chance to win a Iphone 14 PRO.


, Chief Innovation Officer, MainStreaming

Innovating the Next-Generation Immersive Customer Experience

As the media industry is in an OTT transformation, retaining customers and attracting new customers is becoming a key challenge. Due to customer demands and digital device capabilities, content alone no longer differentiates one offering versus another. Customers seek “always-on," lean-in, personalized experiences with their favorite brands and entertainment options. Gen-Z is now the first generation in history to choose video games versus video as their preferred entertainment option. Further, community-based experiences have proven to show 10x higher audience revenue models than individual engagement models. We explore these industry trends and technologies from Microsoft Gaming and Media to deliver customer-immersive technologies for brands, media, and entertainment companies alike. The first 24 attendees to Microsoft’s Innovation Track session will receive a Black Modern City Backpack. Due to government gift and ethics laws, government employees (including military and employees of public education institutions) are not eligible to participate.


, CTO, Media & Entertainment, Worldwide, Microsoft


Coffee & Networking Break in the Streaming Media Showcase

02:00 PM2022-11-162022-11-16

Wednesday, November 16: 2:00 p.m. - 2:30 p.m.

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