Allan McLennan

2G Digital Post Optimization

Picture of Allan McLennanAllan McLennan is an accomplished media & entertainment Technology/business executive and currently president of the twenty-nine-year global localization post production & technology studio in Burbank, CA 2G Digital Post Optimization. Allan has been recognized as one of the world’s most recognized voices in the advancement of IP media technology (web/broadband/mobile) based creative content via /OTT/VOD, video streaming, theatrical presentation and AI/ML engagement through connected devices. This focus has enabled him to contribute to and work with extraordinary companies, inventors, scientists, technologists, accomplished executives and high performing companies such as Ericsson; Siemens; Microsoft; Spielberg; APPLE and Disney where he actively participates in the advancement of content creation, data analytics, content security, advanced advertising (ACR, RTB, Programmatic APIs) and the overall revision of the entertainment/media multi-platform video consumption models being explored today. He has participated in the creation/innovation, packaged and/or sold multiple new offerings throughout the world in 17 countries with close to four billion households as both a corporate executive, producer and innovator involving the advancement of IP/digital media distribution and audience engagement. Prior to 2G he was Head of M&E of NA with the French based Atos/Eviden, Founder/Chairman of PADEM Media Group global media analyst/consultancy; founding AMI divisional president of the US publicly traded entertainment data analytics corporation – RENTRAK (NASDAQ: RENT), serving 100% of the studio and network marketplace. His industry memberships and contributions are with the Academy of Television Arts and Sciences (EMMY’s); Producers Guild of America (PGA); Society of Motion Pictures Television Engineers (SMPTE); Executive Media Board Director for IET/London (Institute of Engineering & Technology); Board Trustee for CEI (Center of Educational Innovation - NYC); Advisory Board for RightsTrade/LA (film/television licensing marketplace). He holds an MBA International Strategy (team/behavioral economics); global speaker on media ecology and in the years just prior to Covid was recognize as a #4 WSJ best-selling author, Emmy acknowledged TV series co-producer and Stanford University graduate business school guest lecturer.


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