Business and Technology Track

Attention CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving. The Business/Strategy Track will shed light on the future of the online video marketplace, discussing ways broadcasters, cable & satellite operators, MVPDs, and content rights holders can unlock the value of OTT and TV Everywhere. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits. A sea change is coming to entertainment and sports; this track is for executives who want to ride the wave.

 

Tuesday, May 8

Track B: Business & Strategy Track

 

B101. So Many Platforms, So Little Time: Winning the Race for Reach

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

Achieving ubiquity in today’s fragmented market is a race against time and resource limitations. Providers must write apps for hundreds of variations of connected devices or risk losing market share to larger or more aggressive competitors. At the same time, many digital-first content providers are focusing on social media video experiences, further disrupting the landscape. This panel brings together traditional and internet content providers to discuss strategies that can be used to quickly and efficiently extend cross-platform reach and streamline app store certification processes.

Moderator:

, Head of Strategy, You.i TV


Panelists:

, Head of Product & Innovation, Local Now, The Weather Group

, Director, Content Acquisition, Roku

, SVP & Chief Technology Officer, A+E Networks

 

B102. Keep ‘Em Coming Back for More: Best Practices for Online Video Engagement

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

Online video audiences are fickle. There’s so much content out there, from YouTube to Netflix to Hulu, that viewers have little loyalty to any content provider. But keeping them attached to your service or content is critical to your bottom line. Thankfully, there are strategies you can employ that will help engage your audiences in ways that will keep them watching more, watching longer, and coming back day after day. In this session, attendees will learn about best practices for improving audience engagement with your online video content and how that ultimately affects your opportunities for monetization.

Speaker:

, Executive Director, Streaming Video Alliance, USA

 

B103. Get Rid of the Silos! Integrating Your Streaming, Videoconferencing, & Unified Communications Solutions

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

Traditionally, streaming and videoconferencing have been deployed as two separate solutions, but companies are realizing that integrating these solutions provides tremendous value. This trend is increasing as new platforms such as Slack, Cisco Spark, and Microsoft Teams are taking off. Learn how organizations leverage existing videoconferencing infrastructure as production studios when integrated with a video streaming system, how video conferencing allows presenters in multiple locations to participate jointly in webcasts, and how streaming solutions can be budgeted as part of a larger video communications budget.

Moderator:

, Founder & Managing Director, Howard & Associates


Panelists:

, Senior Solutions Engineer, Watson Media & Weather, IBM

, Director, Global Head of Unified Communications & Collaboration, Global Digital Workplace group, BlackRock

, VP Global Marketing, Hive Streaming

, Senior Producer, IT, Airbnb

 

B104. Best Practices for Education & Training Video

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

Using video as a training tool both inside and outside the classroom is no longer just an option, but rather table stakes for any educational institution. The tools and processes for creating, managing, and delivering live and on-demand content keep evolving, getting easier to use, and providing more functionality. In the midst of this cultural and technical change, what are some of the best practices among schools that have been successful? Our panelists tell you what works and recommend crawl-walk-run implementation steps.

Moderator:

, Principal PM Manager, Microsoft Stream


Panelists:

, Distance Education Specialist, Media Technology, Keck School of Medicine, University of Southern California

, Senior I.T. & Multimedia Manager, University of Pennsylvania

, Program Manager, Webcast Producer, The Ohio State University Wexner Medical Center

 

B105. CDN Optimization: Working Toward Broadcast Economics & Quality at Scale

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

While CDN prices have never been lower, OTT delivery continues to weigh heavily on broadcasters’ budgets. Growing audiences, higher resolutions, and more immersive video experiences bring both technical and business challenges at scale. This panel explores how content publishers are working to balance fixed revenue per subscriber models with the varying cost of delivery, while also getting the best quality for their money. This session looks at optimization efforts throughout the delivery workflow, with a special emphasis on CDN, multi-CDN, peer-to-peer, multicast, and in-house delivery solutions.

Moderator:

, Co-Founder and CEO, Streamroot


Panelists:

, Principal Engineer, CBS Interactive

, Managing Principal Solutions Architect, CenturyLink

, Director of Engineering, Video Experience & Optimization, CBS Interactive

, Director and Creative Firestarter, id3as and Contributing Editor, StreamingMedia.com, UK

, Executive Director, Streaming Video Alliance, USA

, CTO & Co-Founder, Anevia

 

Wednesday, May 9

Track B: Business & Strategy Track

 

B201. Must-Have TV: Direct-to-Consumer & the Future of Video Distribution

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Content creators, multichannel providers, cable networks, and broadcast stations are creating streaming options that reach consumers directly. These entrants face challenges navigating a market dominated by titans like Netflix, Amazon, and Hulu. This session starts with a review of crucial data points from Altman Vilandrie & Co.’s latest Consumer Video Survey on device usage, subscription rates, content preferences, and more. Then, a panel of industry experts discuss strategies for how new and existing players can best reach more viewers.

Moderator:

, Director, Altman Vilandrie & Co.


Panelists:

, Founder, CEO, The Video Genome Project

, Media Solution Consultant, Eyevinn Technology

, CEO, NewsOn

, Director of East Coast Sales, XUMO

, Business Development Director North America, JUMP

 

B202. Deploying a Studio-Approved Multi-DRM Strategy for Connected & Offline Devices

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

DRM is a crucial part of any premium OTT service’s monetization strategy. In this session, representatives from studios and operators discuss how to identify your DRM needs and capabilities, how to complete the studio “DRM questionnaire,” how to deploy encryption and license delivery APIs, best practices for key management and authentication, why you need premium SDKs for device playback, and understanding unique aspects of Apple FairPlay.

Moderator:

, CEO and Founder, BuyDRM


Speakers:

, Principal Software Engineer, FuboTV

, Partner, IDVIU

, Director, Global Sales and Business Development, Google/Widevine

, Solutions Architect, Ooyala

 

B203. Real-World VR/360° Use Cases

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

360° streaming is a fantastic way to virtually experience live music and sporting events. But is it just a fad, as 3D TV turned out to be, or is it starting to enable and democratize some of the most immersive experiences possible for folks who can’t be there in person? Come find out how companies are using VR/360° today, and decide whether it’s a flash in the pan or here for the long-term.

Moderator:

, Principal PM Manager, Microsoft Stream


Speakers:

, Product Manager, Disney-ABC

, CEO & Co-founder, SVRF

, Managing Director, Gigcasters

, CEO and Founder, Pixvana, Inc.

 

B204. Mining for Content—Five Ways Blockchain Is Disrupting Entertainment

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. Blockchain technology was initially lauded for its revolutionary way of handling financial transactions, but it can be used for far more. Ethereum, NEO, and other decentralized ledgers can make bigger waves in the future by enabling developers to build applications and platforms that bolster the sharing economy. This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.

Speaker:

, Streaming Industry Evangelist, Wowza Media Systems

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

Find out more
Technology and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

Find out more
AI, Machine Learning, and the Future of Everything Track

This track will explore the technical, financial, and ethical implications of this brave new world. Don’t get left behind! You’ll come out with a deeper understanding of how to make your entire operation smarter, faster, and more profitable.

Find out more
Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

Find out more
Video Marketing Power Summit

The Video Marketing Power Summit is a one-day conference where we'll look at the obstacles challenging advertisers and publishers, offering strategies for reaching consumers where they live, work, and shop. 

Find out more
Content Delivery Summit Logo

The Content Delivery Summit is a one-day conference that brings together carriers, telcos, ISPs, and premium content owners for a detailed look at the technology and platforms being used to deliver and accelerate web content.

Find out more
Live Streaming Summit Logo

Live Streaming Summit focuses exclusively on the challenges and opportunities inherent in delivering large-scale live events and live linear channels to multiple screens. Sessions will address every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.

Find out more
Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media East 2018 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

Find out more


Don't Miss These Special Events