In the wake of the “Streaming Olympics” and a series of eye-popping premium sports licensing deals, what remains to hold sports streaming back from surpassing linear broadcast sports? This panel examines the state of sports streaming and its day-to-day challenges, how tech debt and technological shortcomings directly impact monetization, and what emerging innovations in 2025 will help everyone, from video tech teams to revenue and ad operations, to better manage large tentpole events as the viewership shifts from linear to digital and on a variety of streaming platforms.
The growth of highly interactive streaming genres such as gaming, auctions, and sports betting has put pressure on networks while increasing the need to integrate interactivity and heightened engagement into more traditional methods of content delivery. With the challenges organizations face to ensure that their users have the smoothest and most dynamic interactive streaming experiences, and the additional investment in delivery infrastructure required as those experiences scale, how can streamers deliver ROI from interactive streaming every time?
AI is making inroads into streaming workflows and experiences at nearly every stage, from ingest all the way through discoverability. This panel explores how AI promises to streamline and reduce investments on the processing and delivery end through time-efficient, cost-efficient encoding tools that minimize buffering, fine-tune image quality, and enable workflow optimization. This panel explores how AI is currently impacting streaming delivery and playback experiences, how we can expect its role to continue to evolve over time, and how you can leverage AI’s benefits in the streams you deliver.