Reinhard Grandl is the Director of Product Management at Bitmovin, a company providing video infrastructure as a service including quality-optimized cloud encoding, adaptive streaming players, and performance analytics. Reinhard is the author of research papers in areas of multimedia streaming, networking, and multimedia adaptation and currently holds several U.S. patents. He received his Master's degree from the Alpen-Adria Universität Klagenfurt, specializing on Networked and Embedded Systems, in 2014 and joined Bitmovin in 2013 as part of the Player department. Reinhard’s experience includes positions in international research and development in wireless and wireline networking and telecommunications equipment.