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Blog

Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows

As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.

Monetization in the Streaming Era: Creating a Win-Win Relationship

While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings

5 Great Reasons to Attend Streaming Media East

Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.

The Future of OTT is Now at Streaming Media East 2022

To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.

Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East

Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.

Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue

Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow

2022 Upfronts Preview: Marketers Need to Rethink TV Strategies

Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.

Scale Up to the Future of Live Streaming at Streaming Media East 2022

To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.

Peacock and Google TV to Forecast Future of Premium TV and the OTT Experience in Streaming Media East Morning Keynotes

Two can't-miss keynotes will map out streaming's future as it appears to companies poised to bring it to life: Peacock and Google TV.

NBCU to Talk Super Bowl, Disney Streaming to Talk Multi-CDN at Content Delivery Summit

Alongside Streaming Media East, the Content Delivery Summit is coming to Boston in May, with a program that is more video-centric than ever.

Almost 72% Are Ready to Return to Trade Shows and Conferences

With Streaming Media East and NAB right around the corner, we surveyed our readers to find out how they were feeling about returning to trade shows and conferences. The results aren't surprising, but they're encouraging for the future of industry events.

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.

Streaming Media Poll: Are You Headed Back to Trade Shows?

After two years of dashed hopes and way too many Zoom meetings, we're looking forward to NAB and Streaming Media East. What do you thinkā€”Is it time to get back to the trade show floor?

Combat Connected TV Advertising Wastage Now!

As CTV grows in popularity and programmatic becomes the primary source of ad revenue, problems around measurement and monitoring are only going to become more painful and expensive if action is taken early and robustly. The time to act is now.

A Free Ad-Supported TV (FAST) Shakeout Is Coming. Deploy Your Data to Survive.

As the free ad-supported television (FAST) market gets ever-more crowded, companies that leverage their data in the smartest ways will thrive while others fall by the wayside.

Digital Ad Spend 2022: What to Expect

Advertisers must work with publishers and technologies to make sure viewers receive the ads they want, every single time.

Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key

In time, we're going to see standardization come to the addressable TV space, just as it has to the many digital advertising opportunities that came before it. Connecting the dots across screens, regions and inventory types will become easier, as companies continue to partner smartly for enhanced efficiencies and outcomes.

Helping Movie Superheroes Face Down the Streaming Pirates

Since the beginning of the COVID-19 pandemic, movie piracy has grown. Geo-piracy detection can help defeat the pirates, as well as crack down on account sharing.

Why HDR Provides the Quality OTT Providers Need to Excel

High dynamic range (HDR) adoption will accelerate significantly over the next two years, and consumers are getting savvier about the video quality that streaming services provide. Successful OTT services need to embrace HDR now.

Hybrid Releases Are the Future of the Movie Industry

Studios should experiment with new technologies, new release strategies, and new advertising techniques. The road to a fully hybrid film release ecosystem is filled with obstacles, but if companies commit to harmony between streaming services and the box office, it's a win for them and their consumers.