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Blog

When it Comes to Web Performance, Many CDNs Make Light Work

More and more large enterprises are relying on multi-CDN, a strategy that is no longer as difficult to execute as it once was.

Does Connected TV Have a Transparency Problem?

As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.

Testing Wowza's Real-Time Streaming at Scale

Wowza's new ultra-low latency offering can deliver either an RTMP stream or a WebRTC stream, with WebRTC outperforming the legacy protocol

JW Player's Dave LaPalomento Talks VP9, H.264 and More

H.264 still leads the pack, says JW Player's CTO Dave LaPalomento, but for more sophisticated publishers, VP9 offers benefits including bandwidth savings.

IBC: We've Been Apart for Too Long

The international focus of events like IBC generate a sense of excitement and a critical mass of activity that drives the whole industry forward. That momentum has been noticeably lacking in 2021, and it's time to get the ball rolling again.

How Real-Time Data is Overhauling the OTT Space

In spaces like pharma and CPG, we've seen the value of anonymized databases. The same should become true for the entertainment industry, and it should happen sooner rather than later.

Cine Hidalgo: The Story of One Family's Mission to Bring Films to Their Community

Thanks to streaming, "social cinema," films can now bring people together in places and spaces beyond cineplexes in large cities. The story of Cine Hidalgo offers a model for how community centers, libraries, and museums can now become moviegoing destinations.

Will CTV Always Play Second Fiddle to Linear TV?

Connected TV ad spending is way up, but it still represents a relatively small share of advertisers' budgets. What needs to change to speed up adoption?

VVC's Adoption Hampered by Patent Uncertainty and Low Value

A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes

IATSE May Need to Strike While the Iron is Hot

Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.

Why Content Creators Need to Embrace OTT

OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.

How 5G Will Impact the Media Supply Chain

After a case of too much hype too early, 5G is having real impact on consumer experiences and, more importantly for the streaming media industry, video acquisition and delivery.

Enterprise Video Networks Need to Optimize for Increased IPTV Traffic

The use of enterprise video technology picked up significantly in the wake of COVID-19 and is projected to gain momentum through 2021 and beyond. That calls for more robust enterprise network infrastructure to support growing end-user demand for video applications, including IPTV content and digital signage.

Why Ad-Supported Streaming Models are Here to Stay

Viewers are flocking to FAST and AVOD services like Tubi and Pluto TV, with 55% of U.S. consumers watching at least one ad-supported OTT service. Maybe commercials aren't so bad after all?

Closer to the Edge: How Broadcasters Are Using Edge Computing to Reimagine the Viewing Experience

Edge computing isn't new, but it's finally transforming how data—including video—is delivered to millions of devices worldwide. Savvy service providers are using it to reimagine the viewing experience.

Submit Your Nominations Now for the 2021 Streaming Media 50 List

Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.

How Streaming Services Can Deal With Consumer Privacy Concerns

Third-party data is going away, so OTT services need to explore new ways to leverage first-party data and innovative monetization strategies.

How to Improve the OTT Customer Experience Through Automation

Automation, machine learning, and artificial intelligence are vital components of any successful OTT service. Here's how to leverage them to improve processes, generate more revenue, and bring a better experience to consumers.

Is Bundling Streaming’s New Jet Pack?

Today, when each major video publisher has its own subscription-based streaming platform, often with unique content under its hood, users scratch their heads seeing monthly payments sometimes reach triple digits. Bundling is the obvious way for viewers to spend less to satisfy their growing appetite for content.

The Greening of Streaming, One Year On

From an article in Streaming Media a year ago has grown a brand-new organization devoted to meeting the sustainability challenge in the streaming industry.