Brand Identity and Multiplatform Streaming Apps

How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV's Esther Ahn, MagellanTV's James Lauzun, and Crunchyroll's Tom Hurlbutt weigh in, in this discussion with Reality Software's Nadine Krefetz at Streaming Media Connect 2024.

How Globo Handles Latency Costs for Live Sports Streaming at Scale

When it comes to implementing streaming tech for large-scale, high-stakes live sports, often decisions around managing latency are driven as much by cost concerns as network conditions, audience expectations, and the like. Globo Digital Products, Platform & Adtech Manager Jonas Ribeiro reveals the latency Globo delivers on typical sports streams at scale and what factors into those numbers in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2024.

How CBS Sports Approaches Cloud vs. On-Prem Streaming Workflows

Most of the essential elements of streaming workflows and architecture are moving toward the cloud, but the fundamental question driving streaming workflow development should always be not how do we migrate this or that process to the cloud, but what will serve the production and the viewer best, according to CBS Sports Senior Director, Advanced Production Technology Corey Smith, who breaks down these questions in this discussion with Eyevinn Technology's Magnus Svensson from Streaming Media Connect 2024.

Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.

Walmart’s Vizio Acquisition and the Future of FAST

What do Walmart's recent acquisition of Vizio and rumors of Amazon Prime absorbing Freevee tell us about the state of the FAST ecosystem? How can companies like Tubi and Fremantle optimize their FAST offerings in a shifting media landscape? Tubi's Sam Harowitz and Fremantle's Laura Florence offer their takes in this discussion with Media Cartographer Evan Shapiro at Streaming Media Connect 2024.

AWS, ViewLift, & Altman Solon on the State of Sports Media 2024

Live sports is the last appointment viewing left in the media world, but meanwhile, chaos reigns in the realms of licensing and rights and the ability of streaming consumers to access the games they want to see. AWS Head of Sports Julie Neenan Souza, ViewLift VP Chance Mason, and Altman Solon Director Matt DelPercio discuss the current state of sports media in this clip from Streaming Media Connect 2024.

Is the AVC/H.264 Codec Finally Fading?

How close to obsolescence is AVC in 2024, with AV1 and other more efficient and increasingly well-established "emerging" codecs like VP9 and HEVC on the rise? Meta's Hassene Tmar, Netflix's Andrey Norkin, AMD's Sean Gardner, and Help Me Stream's Tim Siglin weigh in during this clip from Streaming Media Connect 2024.

Giving Users Control in Streaming App Design

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV's Esther Ahn, Crunchyroll's Tom Hurlbutt, and Magellan TV's James Lauzun offer their takes in this clip from Streaming Media Connect 2024.

How Premium Sports Streaming Licensing Will Shake Out in 2024 and Beyond

As the prices paid for top-tier sports streaming rights continue to reach astronomical levels, and the potential disruption created by the blockbuster ESPN/Fox/Warner Bros. joint venture (popularly termed "Spulu") teased in February, what sports licensing will look like as 2024 rolls on and who will be able to afford it is anybody's guess. Will it play out differently in the U.S. and Europe? And as costs are passed on to users, why wouldn't sports fans just stick with cable? Find out what top analysts like ESHAP's Evan Shapiro, Erickson's Paul Erickson, Dataxis' Ophelie Boucaud, and TVREV's Alan Wolk, say in this clip from Streaming Media Connect 2024.

How to Design Streaming Apps and UX Strategically in 2024

What does it take to be a streaming app designer and director of product in 2024? According to YouTube TV's Esther Ahn, Crunchyroll's Tom Hurlbutt, and Philo's Brandon Yap, embracing the evolution of that role means rolling with ongoing changes in the device ecosystem, viewer behavior and device preferences, and the modernization of the TV viewing experiences, as they discuss in this clip from Streaming Media Connect 2024.

How to Solve Interactive Streaming’s Latency Challenges

What are the biggest challenges to delivering successful large-scale interactive live streams, particularly achieving the requisite low latency, and what technology solutions apply? Nanocosmos CEO Oliver Leitz, Help Me Stream's Tim Siglin, and Motoworlds' Darcy Lorincz identify real-world interactive streaming problems and how to address them and deliver high-quality user experiences from traditional streaming to the metaverse in this clip from Streaming Media Connect 2024.

How Netflix, Meta, and United Cloud Choose New Codecs and Why

Migrating to new codecs is fraught with challenges and complications for companies with massive content libraries like Netflix and Meta, or live linear providers like United Cloud. What drives change-of-codec decisions and what considerations and trade-offs complicate these decisions vis a vis legacy users and more? Netflix's Andrey Norkin, Meta's Hassene Tmar, United Cloud's Boban Kasalovic, and Help Me Stream's Tim Siglin discuss these issues and more in this clip from Streaming Media Connect.

Are Super Bundles the Future of Subscription-Based Streaming?

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what's working in 2024 and what isn't? Five leading M & E analysts—ESHAP's Evan Shapiro, Erickson's Paul Erickson, Dataxis' Ophelie Boucaud, TVREV's Alan Wolk, and Hub's Jon Giegengack—discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024.

Synchronization vs. Latency - Which Matters More in Enterprise and Sports Streaming?

Chris Packard, Global Live Operations Lead at LinkedIn, discusses the role of interactivity in enterprise streaming, what the essential elements are of a successful user experience, and striking a realistic balance between ultra-low latency and synchronization, in this discussion with nanocosmos' Oliver Lietz and Help Me Stream's Tim Siglin from Streaming Media Connect 2024.

Netflix, Disney, and the State of Paid Subscription Sharing

At the end of 2023 when Netflix reported eye-popping profits from its widely publicized crackdown on subscription-sharing and the surcharge sharers would henceforth have to pay, concerns arose around the industry that other subscription streaming services from premium to niche would soon be following suit and restricting the common practice of subscription sharing with their user base. In this candid debate from February's Streaming Media Connect 2024, TVREV's Alan Wolk, ESHAP's Evan Shapiro, and Hub Entertainment Research's Jon Giegengack discuss who's cracking down and how much they're enforcing new restriction, and what if any benefit smaller-market services are likely to gain from following Netflix's lead.

Emerging Trends in CTV and Streaming Monetization

Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.

How WebRTC Impacts Stream Resiliency for Contribution and Distribution

Strategizing for low-latency streaming at scale and choosing WebRTC or another protocol means juggling multiple priorities and assessing stream resiliency on both the contribution and distribution ends. Dolby.io's Ryan Jespersen and AWS's Evan Statton make the case for WebRTC in this clip from Streaming Media Connect.

How FAST Strategy Is Changing as the Ecosystem Matures

As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemade's Evan Bregman, ESHAP's Evan Shapiro, Gusto TV's Chris Knight, and TMB's Cameron Saless discuss in this clip from Streaming Media Connect 2023.

Google's Take on What CTV Viewers Want

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users' #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

How to Monitor Cloud-Based Low-Latency Streams at Scale

What is the essential monitoring checklist for maintaining efficiency, resiliency, and performance for large-scale low-latency streaming using cloud-based workflows? Dolby.io Director of Product Strategy and 2G Digital Post Optimization's Allan McLennan discuss the key components and tools for an effective live stream monitoring strategy in this clip from Streaming Media Connect.