John Baez is Head of Brand Solutions and Strategy at Fuse Media where he serves as part of the executive leadership team and oversees marketing activities and client/partnership development

He provides cross-departmental senior-level strategy across a robust FAST, linear TV, social and extended partner portfolio. Currently, he leads ideation initiatives and focuses on maximization and monetization of products, services, and custom content opportunities.

A champion of diversity, equity, and inclusion across all Fuse Media platforms, Baez is Latin-American, fully bilingual, and a first-generation LGBTQ+ immigrant who has successfully navigated intersectionality throughout his career and personal experiences. He focuses much of his thought leadership in the industry on the importance of reaching diverse consumers with a more fluid, and integrated understanding of identity and cultural dimensionality.

Before Fuse Media, Baez also served as Head of Content and Marketing at the Human Rights Campaign and spent over a decade as Global VP of Marketing Operations at Paramount/CBS. Prior to that, he held marketing positions at Clear Channel, MGM, and CBS Radio.

He earned a bachelor’s degree at Montclair State University and a master’s degree in critical theory from The City University of New York. He is presently a volunteer for The People’s Place in Ulster County in New York, and the founder and former chairman of the “Off Center” speaker series at NYC’s Lesbian, Gay, Bisexual & Transgender Community Center.