Business and Technology Track

Attention CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving. The Business/Strategy Track will shed light on the future of the online video marketplace, discussing ways broadcasters, cable & satellite operators, MVPDs, and content rights holders can unlock the value of OTT and TV Everywhere. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits. A sea change is coming to entertainment and sports; this track is for executives who want to ride the wave.

 

Tuesday, Nov 13

Track B: Business & Strategy Track

 

B101. Consumer Insights Into Streaming Video

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

Who is really cutting the video cord? What is the impact on virtual multichannel video services? What is the consumer appetite for subscription VOD services? How is mobile video viewing changing both in and out of home? How are consumers viewing OTT video in the living room? A presentation of Kagan data from consumer insights surveys will discuss those questions and more.

Speaker:

, Sr. Research Analyst, Media & Communications (Kagan), S&P Global Market Intelligence

 

B102. VR/360° Video: Flash in the Pan or Here to Stay?

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

Immersive VR is a powerful tool for storytelling and creating emotional engagement with customers when selling complex, futuristic visions of products and enterprises. So VR needs to be incorporated when trying to secure stakeholder buy-in and alignment where human imagination can be limited and biases are strong. The key is to know how to design the immersive experience to really connect with the viewer. Further, VR can also be a tool for rapid iterative product development and concept/viability design testing. It’s definitely here to stay, and this session provides examples of how to make it work for you.

Moderator:

, Principal PM Manager, Microsoft Stream


Speakers:

, Creative Director & Co-Founder, Pixvana

, CEO, OuterRealm

, Product Manager, Disney-ABC

, Managing Director, Gigcasters

 

B103. Get Rid of the Silos! Integrating Your Streaming, Videoconferencing, & Unified Communications Solutions

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

Traditionally, streaming and videoconferencing have been deployed as two separate solutions, but companies are realizing that integrating these solutions provides tremendous value. This trend is increasing as new platforms such as Slack, Cisco Spark, and Microsoft Teams are taking off. Learn how organizations leverage existing videoconferencing infrastructure as production studios when integrated with a video streaming system, how video conferencing allows presenters in multiple locations to participate jointly in webcasts, and how streaming solutions can be budgeted as part of a larger video communications budget.

Moderator:

, Founder & Managing Director, Howard & Associates


Speakers:

, Senior Solutions Engineer, IBM Watson Media

, VP Global Marketing, Hive Streaming

, Senior Vice President, Digital Media Solutions, West

, Head of Live Production and Streaming, LinkedIn

 

B104. Best Practices for Education & Training Video

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

Using video as a training tool both inside and outside the classroom is no longer just an option, but rather table stakes for any educational institution. The tools and processes for creating, managing, and delivering live and on-demand content keep evolving, getting easier to use, and providing more functionality. In the midst of this cultural and technical change, what are some of the best practices among schools that have been successful? Our education panelists tell you what works, recommend crawl-walk-run implementation steps, and share their lessons learned.

Moderator:

, Principal PM Manager, Microsoft Stream


Speakers:

, Producer, Online Courses, Office of Information Technology - Media Technologies, Duke University

, Director of Video Productions and Operations, Sol Price School of Public Policy, University of Southern California

, Distance Education Specialist, Media Technology, Keck School of Medicine, University of Southern California

 

B105. How Will AI & Machine Learning Impact Streaming Video?

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

With the right media architecture, viewers and content producers alike can save time on content discovery. Automating the discovery process frees up viewers to spend more time consuming; and it gives producers more time to create content for those viewers to find. This panel examines the business decisions and impacts of AI to streaming applications; the ways in which consumers will get content faster, more seamlessly and without extensive searching; and the technical requirements to build smarter, AI-powered streaming applications.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Distinguished Engineer, Cisco Systems

, Principal SDE, Communications & Media, Microsoft

, Business Development Director North America, JUMP

, Solutions Engineer, Watson Media & IBM Cloud Video

 

Wednesday, Nov 14

Track B: Business & Strategy Track

 

B201. Five Ways Blockchain Is Disrupting Entertainment

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.

Speaker:

, CMO, Witbe

 

B202. CDN Optimization: Working Toward Broadcast Economics & Quality at Scale

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

While CDN prices have never been lower, OTT delivery continues to weigh heavily on broadcasters’ budgets. On the eve of the zettabyte era, growing audiences, higher resolutions and more immersive video experiences bring both technical and business challenges. This panel explores how content publishers are working to scale their infrastructure to growing audiences while getting the best quality for their money. We look at optimization efforts throughout the delivery workflow, with a special emphasis on CDN, multi-CDN, mesh network, multicast, and in-house delivery solutions.

Moderator:

, Strategic Account Director, Streamroot


Speakers:

, Market Lead, Media & Entertainment, Fastly and President & Founder, Women in Streaming Media

, Director of Engineering, Video Experience & Optimization, CBS Interactive

, Principal Software Engineer, FuboTV

, CEO, RealEyes Media

, Head of Consumer Web and Content Engineering, Watson Media and Weather, IBM

 

B203. Internet Radio Yesterday, Today, & Tomorrow

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

While video gets most of the attention, streaming audio is more established and likely even more popular. Timed to coincide with a two-part feature in Streaming Media magazine celebrating the 25th anniversary of internet radio, this panel talks about where the audio and radio streaming market is heading and how publishers can successfully monetize internet radio, surveying the technologies that have made internet radio so successful and will carry it into the future.

Moderator:

, Director and Creative Firestarter, id3as and & Contributing Editor, StreamingMedia.com, UK


Speakers:

, CTO, RealNetworks, Inc and SMPTE IEEE

, Managing Director, SharpStream

, CEO, Live365 and EmpireStreaming

, SVP, Strategy and Corp. Development, Rhapsody / Napster

 

B204. Content Licensing in a Global Market

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

In a few clicks, viewers have more video choice than ever before, and the precise location of the viewer has serious implications. Where previously geo-gating might have been enough, now customers have many more locations and methods to view content. Buying or renting? Mobile, desktop, or connected TV? Streaming or downloadable? SD or HD? AVOD, TVOD, or SVOD? Are there content blackout rights? Subtitles or dubbed? This session explores the complicated world of content rights and licensing, as well as discusses ways publishers can manage it.

Speaker:

, SVP, Product Strategy, Deluxe Entertainment Group

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

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Technical and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

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Live Streaming Summit Logo

Live Streaming Summit focuses exclusively on the challenges and opportunities inherent in delivering large-scale live events and live linear channels to multiple screens. Sessions will address every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.

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OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.

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Video Engineering Summit

If you're looking for deep dives into HEVC, VP9, AV1, DASH, CMAF, WebRTC, video optimization, or perceptual quality, you’ve come to the right place. Our expert speakers will help you take your video to the next level.

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Sports Streaming Summit

The new Sports Streaming Summit will explore how global broadcasters, local stations, and new media startups alike are changing how sport content is acquired, produced, delivered, and viewed, from little league to esports to the World Cup.

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Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

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Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media West 2018 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

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