Sarge Sargent is a streaming media executive with over 20 years in the industry, including leadership roles at The Walt Disney Company's Ad Platforms, NBCUniversal's Peacock live video engineering, and Adobe's Primetime Enablement teams. As co-owner of Sargeway LLC, he provides technical consulting to media and ad tech companies. He is currently authoring two SVTA specifications on contextual advertising: metadata and ad signaling.