Mark Lee is Sr. Director of Content and Services for LG electronics.  Based in the LG’s North American headquarters in the New York City Metro Area, he oversees LG’s content business development for the North American market.  His team’s primary responsibilities include partner distribution negotiations for apps, LG Channels (FAST), gaming, and shopping.  During the past 13 years at LG, he has help lead and launch hundreds of new content partnerships and services including LG Channels, Disney+, Max, Youtube TV, Paramount+, Peacock, ESPN, GeForce Now, Amazon Luna, and Shoptime. In that time, LG has distributed over 220 million LG TVs globally including webOS Smart TVs and has expanded webOS to projectors, monitors, hotels, and auto.