Online video viewing is surging, and online video advertising is reaching the cord-cutters and cord-nevers who don't watch traditional TV. For the first time, the people who bring you Streaming Media East and OnlineVideo.net have an event just for video marketers. You need to be there whether you're guiding the first efforts of an SMB or the global cross-platform strategy of a Fortune 500.
In this one-day conference, we'll look at the obstacles challenging advertisers and publishers, offering strategies for reaching consumers where they live, work, and shop. We'll have the biggest names in video marketing offering lessons and speaking from their own experiences. Because we have Streaming Media East's reputation to live up to, we'll offer a detailed deep-dive that other conferences can't match. And did we mention there will be plenty of time for networking?
Does your marketing team need to be here? You know it.
What to sponsor Video Marketing Power Summit? Find out more here.
Who Should Attend
CMOs, ad agencies, publishers, buyers, sellers, marketers, advertisers, creatives, storytellers, thinkers, visionaries, the brave and the bold.
Video Marketing Power Summit Registration Includes
The Video Marketing Power Summit may be registered for separately or is included with all conference passes.
- Access to Video Marketing Power Summit
- Access to the Streaming Media East keynotes
- Access to the Discovery Track
- Light continental breakfast and morning and afternoon breaks
- Admission to the Streaming Media East Expo including the Tuesday Reception
Wednesday, May 9
Track VM: Video Marketing Power Summit
VM Kickoff Session: Pivot Point
Wednesday, May 9: 9:00 a.m. - 10:00 a.m.
2018 is a critical year for video marketers: With years of experience behind us, we know what works and what doesn’t. With new technologies ahead, we know where the industry is going. Now it’s time to spring off, to take the crucial leap to greatness. This session includes two presentations from major players designed to get you energized for the future.
VM201. Overcoming Obstacles: Getting a Handle on Brand Safety, Viewability, and More
Wednesday, May 9: 10:30 a.m. - 11:30 a.m.
2017 was a hell of a year, wasn't it? With ad fraud rampant, well-publicized brand safety debacles, and too little transparency, it's a wonder anyone uses online video advertising at all. But there's good news: Better systems are being created and the ecosystem is healthier than ever. This session will lead off with fresh research from the Trustworthy Accountability Group (TAG) on the TAG Certified Against Fraud Program to reduce fraud across the digital advertising supply chain, then offer a panel discussion on Ads.txt, blockchain, and the other technologies that will shape the future.
Rachel Nyswander Thomas, Senior Vice President of Operations and Public Policy, Trustworthy Accountability Group (TAG)
Lauri Baker, SVP, Head of Digital Ad Sales & Solutions, Discovery Communications
Joe Barone, Managing Partner, Brand Safety Americas, Groupm
Christiana Cacciapuoti, VP of Partnerships & Platform Operations, MadHive
VM202. Go Too Far: Pushing the Envelope in Brand Storytelling
Wednesday, May 9: 11:45 a.m. - 12:30 p.m.
How are you going to know you’ve pushed the envelope as far as it will go unless you push it just a little too far? In this panel discussion, leading brand video storytellers show clips from their bravest and boldest work, then tell you how to experiment in form, voice, subject, and technology to surprise and delight prospective customers. Viewers are tired of the same-old, same-old, so grab their attention and don’t let go.
Kathryn Friedrich, Chief Business Officer, RYOT Studio
Brendan Gahan, Founder, Epic Signal
Michael Williams, Branded Content, Creative Director, Mashable
VM203. The Future Is Cross-Screen: Running a Cross-Screen Campaign
Wednesday, May 9: 1:45 p.m. - 2:45 p.m.
Video marketing is about reaching consumers on every screen they own. Broadcast TV, connected TV, mobile, desktop, tablets: They all have a role to play, and the trick is to use them in the right combination. This session starts with a presentation by Nielsen called, "How Digital Video and Advertising are Revolutionizing the TV Screen," which will present fresh research from Nielsen. It then offers a panel discussion with brands and agencies explaining how to do cross-screen marketing the right way.
Eric Ferguson, Vice President, Media Analytics, Nielsen
Kathleen Comer, Vice President, Client Services, The Trade Desk
Todd Johnson, VP of Emerging Technology, YuMe
Harris Beber, CMO, Vimeo
VM204. See It First
Wednesday, May 9: 3:15 p.m. - 4:00 p.m.
The screen is no longer a flat panel, as augmented reality (AR), virtual reality (VR), 360° video, and other hybrid systems give marketers new ways to play and new platforms to reach viewers. But how much of this is hype, and how much is real (not virtual) reality? In this panel, experts explain how these areas will take off and how to reach connected viewers.
TJ Vitolo, Chief Commercialization Officer, Envrmnt AR/VR, Oath
Ian Busching, Founder and CEO, Dig Down Media
Mia Tramz, Editorial Director, Enterprise and Immersive Experiences, TIME Magazine, Meredith Corporation
John Penn, Founder & CEO, InspireVR
Wednesday, May 9
Keynotes
Closing Keynote: What’s Next for Video: OTT, Subscription Services and the Connected Living Room
Wednesday, May 9: 4:15 p.m. - 5:00 p.m.
People are increasingly consuming content in new formats via new channels. Join Google’s Rachel Berk to learn more about Google’s efforts in providing new experiences in entertainment and to gain insights on where video is headed next.
ATTENTION ALL ATTENDEES: Attend the Closing Keynote Session for your chance to win a LiveU Solo and SlingStudio Prize Package valued at over $3,500, courtesy of LiveU. Must be present to win! Learn more.
Rachel Berk, Business Development Manager, Android/Play, Google
Tracks & Special Events
Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.
Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.
This track will explore the technical, financial, and ethical implications of this brave new world. Don’t get left behind! You’ll come out with a deeper understanding of how to make your entire operation smarter, faster, and more profitable.
Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.
The Video Marketing Power Summit is a one-day conference where we'll look at the obstacles challenging advertisers and publishers, offering strategies for reaching consumers where they live, work, and shop.
The Content Delivery Summit is a one-day conference that brings together carriers, telcos, ISPs, and premium content owners for a detailed look at the technology and platforms being used to deliver and accelerate web content.
Live Streaming Summit focuses exclusively on the challenges and opportunities inherent in delivering large-scale live events and live linear channels to multiple screens. Sessions will address every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.
Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media East 2018 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.
