Streaming Media East 2018 Program

 

Monday, May 7

Morning Workshops

 

W1. Encoding 2018: Codecs & Packaging for PCs, Mobile, & OTT/STB/Smart TVs

Monday, May 7: 9:00 a.m. - 12:00 p.m.

As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable standards and best strategies for delivering live and VOD adaptive video to viewers on that platform, both with and without DRM. Along the way, attendees learn options for producing H.264, HEVC, VP9, and AV1; the status of standards such as the Media Source Extensions (MSE) and Encrypted Media Extensions (EME); and how and when to utilize them. Attendees walk away knowing the technical requirements for delivering to all key platforms and the best practices for making it happen.

Speaker:

, Principal, Streaming Learning Center and and Contributing Editor, Streaming Media

 

W2. FFmpeg From the Ground Up

Monday, May 7: 9:00 a.m. - 12:00 p.m.

Encoding workflows for both small and medium-sized businesses and the enterprise can utilize powerful and free open source options, such as FFmpeg, which appeal to startups and established businesses for the flexibility in customization that it offers. The presentation explores extended encoding options for FFmpeg including libx264 (AVC/H.264) and libx265 (HEVC/H.265) to maximize compatibility with a wide range of mobile and desktop browsers, as well as streaming media servers. Attendees learn how to use filter effects, proportional crop/resize options, and mapping functions. Harness the power of FFmpeg in your next encoding pipeline upgrade!

Speaker:

, CTO, videoRx

 

Monday, May 7

Afternoon Workshops

 

W3. Encoding Live & VOD for HEVC/HLS

Monday, May 7: 1:30 p.m. - 4:30 p.m.

Apple’s support for HEVC in HLS is a groundbreaking event that opens up hundreds of millions of HEVC-capable players. If supporting this spec is on your short-term development schedule, check out this workshop. The workshop starts by reviewing the new spec and sharing playback details, like how well HEVC plays on hardware supported and nonhardware supported devices. Then it focuses on the HEVC codec itself, describing encoding options, royalty costs, and other implementation details. Learn how to create the necessary files and manifest files for mixed H.264/HEVC encoding ladders, and finish with a look at how to produce live content compatible with the new specification.

Speakers:

, Principal, Streaming Learning Center and and Contributing Editor, Streaming Media

, CEO, RealEyes Media

, Software Developer, RealEyes Media

 

W4. Learning Live Streaming Best Practices

Monday, May 7: 1:30 p.m. - 4:30 p.m.

This workshop teaches you how to use and configure the essential (and purposely redundant) components of a live streaming event system. Demonstrations include hardware from various vendors including cameras, H.264 encoders/streamers, video mixers, video signal conversion, recorders, and more. The workshop also discusses how to best deploy the live stream to your audience: Do you utilize free social media outlets, work with a premium third-party streaming service, or build your own live streaming infrastructure? Whether it’s multi-camera switching, dedicated hardware encoders, hardware and software mixers, OBS, or FFmpeg roulette, you learn how to approach different live scenarios to fit the budget you have. And perhaps more importantly, you learn how to properly formulate a budget to avoid any common pitfalls in the process.

Speaker:

, CTO, videoRx

 

Monday, May 7

Sponsored Workshops

 

Hands-on Developer Lab: Recipe for Building a Video Kernel and Deploying at Cloud Scale with FFmpeg in 120 Minutes

Monday, May 7: 1:30 p.m. - 4:30 p.m.

In this hands-on lab, you will learn how to prepare, cook and serve an FPGA optimized video kernel. Using a large multi-tap video filter we will demonstrate how you can speed up the cooking time by 10x versus a CPU. For Dessert we will also show you how to generate, profile and optimize an FFmpeg plug-in for your multi-tap filter.  By the end any software engineer will be comfortable generating a simple video function, be able to demonstrate significant acceleration versus traditional software implementation and understand how to generate the corresponding FFmpeg plug-in.

 

Tuesday, May 8

Keynote

 

Welcome & Opening Keynote: Creating Community With Facebook Live

Tuesday, May 8: 9:00 a.m. - 10:00 a.m.

Two years since global rollout, Facebook Live’s product manager shares a look back at the way Live has brought people and communities together via key innovations, and how the interactivity of Live is inspiring new video experiences for people and publishers on Facebook.

Speaker:

, Product Manager, Facebook Live, Facebook

 

Tuesday, May 8

Track B: Business & Strategy Track

 

B101. So Many Platforms, So Little Time: Winning the Race for Reach

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

Achieving ubiquity in today’s fragmented market is a race against time and resource limitations. Providers must write apps for hundreds of variations of connected devices or risk losing market share to larger or more aggressive competitors. At the same time, many digital-first content providers are focusing on social media video experiences, further disrupting the landscape. This panel brings together traditional and internet content providers to discuss strategies that can be used to quickly and efficiently extend cross-platform reach and streamline app store certification processes.

 

B102. Engaging Audiences While Increasing Monetization

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

With 10 million+ online publications, including blogs and corporate spin sites, competing for space, how do you keep your audience engaged long enough to monetize your content? The challenges video publishers face are complex, but through effective application tools, success can be realized! Learn from Google on how best to monetize your video, keep your audience happy, and stay relevant in the everchanging tech landscape.

 

B103. Get Rid of the Silos! Integrating Your Streaming, Videoconferencing, & Unified Communications Solutions

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

Traditionally, streaming and videoconferencing have been deployed as two separate solutions, but companies are realizing that integrating these solutions provides tremendous value. This trend is increasing as new platforms such as Slack, Cisco Spark, and Microsoft Teams are taking off. Learn how organizations leverage existing videoconferencing infrastructure as production studios when integrated with a video streaming system, how video conferencing allows presenters in multiple locations to participate jointly in webcasts, and how streaming solutions can be budgeted as part of a larger video communications budget.

 

B104. Best Practices for Education & Training Video

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

Using video as a training tool both inside and outside the classroom is no longer just an option, but rather table stakes for any educational institution. The tools and processes for creating, managing, and delivering live and on-demand content keep evolving, getting easier to use, and providing more functionality. In the midst of this cultural and technical change, what are some of the best practices among schools that have been successful? Our panelists tell you what works and recommend crawl-walk-run implementation steps.

 

B105. CDN Optimization: Working Toward Broadcast Economics & Quality at Scale

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

While CDN prices have never been lower, OTT delivery continues to weigh heavily on broadcasters’ budgets. Growing audiences, higher resolutions, and more immersive video experiences bring both technical and business challenges at scale. This panel explores how content publishers are working to balance fixed revenue per subscriber models with the varying cost of delivery, while also getting the best quality for their money. This session looks at optimization efforts throughout the delivery workflow, with a special emphasis on CDN, multi-CDN, peer-to-peer, multicast, and in-house delivery solutions.

 

Tuesday, May 8

Track T: Technology & How-To Track

 

T101. Best Practices for Advanced Software Encoder Evaluations

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

As video encoding moves to software operating on virtualized architectures across varying computing infrastructures, the complexities of evaluating a video encoder have never been greater. Attendees hear from service providers, encoding solution vendors, and the creator of the industry’s best-known quality measures, all discussing how video encoding engineers can ensure a successful evaluation, from video quality assessment to performance, content selection, and operational considerations.

 

T102. HOW-TO: Comparing AV1, VP9, HEVC, & H.264

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

Many content distributors and aggregators still use H.264 as their primary, if not exclusive, codec, but the bandwidth savings promised by newer, more powerful codecs are alluring. Those considering a switch must evaluate at least three options: HEVC, VP9, and AV1, which is being released in early 2018. In this session, codec specialist Jan Ozer evaluates the quality of these codecs and compares them to H.264. Learn how much bandwidth you can save with each, and how the newer codecs compare from quality and implementation perspectives.

 

T103. Spectral Quality: Improving Colors to Improve Videos

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

4K has gotten most of the headlines, but there are other ways to improve the quality of your streaming video that have even more visual impact. This talk explores video colorimetry, ranging from video quality concepts to the latest trends in the industry: High Dynamic Range (HDR), Wide Color Gamut (WCG), and next-generation devices. Vimeo’s experience is used as a practical implementation example and showcases how new compression technologies are deployed for the benefit of creators and their audiences.

 

T104. HOW-TO: Media Management in the Age of Netflix

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

Companies are starting to feel pain and a sense of urgency as size of media content, number of devices consuming the content, and the need for rich metadata grow. They need centralized media workflow automation that can handle all processing, for all content, in all their clouds. During this session we review some rock-solid strategies for enhancing media asset management, from production to playback, in an efficient and automated fashion. Increase your library ingest throughput while decreasing the need for more hands on deck.

 

T105. The Quest for Low-Latency Live Video

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

Live streaming should provide not just the same quality of experience as TV broadcasts, but even higher quality, with lower latency, and enable new live video use cases not possible with broadcast TV. Also critical is support of the myriad connected devices consumers use to view that content. In this session, learn about the pros and cons of various technologies on both the contribution and delivery side of lowlatency streaming, including small chunk size HLS/DASH, WebRTC, WebSockets, QUIC, SRT, and CMAF.

 

Tuesday, May 8

Track AI: AI, Machine Learning & the Future of Everything Track

 

AI101. From Content Creation to Delivery: How AI Is Impacting Modern Media

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

Artificial intelligence holds great promise for the media industry, and its use cases today are especially applicable across the content lifecycle. From content creation, production, and distribution to delivery and recommendation, AI is streamlining process and improving existing execution methods. In this session, panelists discuss how to leverage AI to enhance content value and performance, as well as unveil and maximize new opportunities for monetization.

 

AI102. Case Studies: OTT and Law Enforcement

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

Bringing AI to Linear TV—The Future of Television

The promise of artificial intelligence is undeniable—unprecedented personalization, efficiencies that reduce costs and increased revenue. This all works in on-demand video, but is there a role for AI in livestreaming linear channels? This case study from Ooyala and Zone.tv discusses how the two companies are working together to bring AI to TV to automate the curation of content in a first-of-its-kind, customizable, and highly personalized experience in a suite of linear TV channels.

AI and Law Enforcement Video

Axon’s mission is to empower law enforcement to be more effective and efficient using technology. An integral part of that technology is artificial intelligence. Delivering AI solutions when and where they are needed enables officers to achieve a level of situational awareness and immediate response that is otherwise impossible. This talk outlines several initiatives to leverage live streaming to enable real-time AI solutions to protect lives and improve public safety.

 

AI103. Video AI: Mapping Consumer Streaming Experience Onto Network Operations & Decisioning

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

Streaming video analytics have become mainstream for almost all OTT publishers, who have found the need to make the data and analytics available to operational and business teams, both in real time and actionable, increasingly important. The massive volume of data makes finding the signal in the noise very difficult for traditional reporting and alerting systems and workflows. Data-driven AI and machine learning techniques are increasingly being used to address these requirements. In this presentation we cover both the business/operational use cases and the algorithms used to solve these problems.

 

AI104. Case Studies: News and Publishing

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

How AI Is Revolutionizing Publishing

With social media algorithms constantly changing, it’s time for news publishers to regain control of their audiences. Using AI and machine learning, publishers can program contextually relevant and personalized content down to the viewer level on their owned-andoperated sites for both breaking news and day-to-day operations. IRIS. TV and Gannett demonstrate how AI is helping to provide prescriptive insights into audience engagement and fueling future content strategies and video distribution on owned-and-operated sites.

Personalizing Content Using Reinforcement Learning

Personalization is one of the main focus areas of CMOs and CTOs across various industries, including media. This case study presents how Microsoft Research has spearheaded content personalization through the Azure Custom Decision Service using innovative online learning techniques founded in a very prominent area of machine learning called Reinforcement Learning, providing increased engagement for publishers.

 

AI105. Singularity: Compare & Contrast Video Insights via AI

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

A number of cloud providers have launched video-centric services to gain all manner of AI/machine learning-based insights and autogenerated sidecar information on your video assets. This session compares and contrasts Microsoft Azure Video Indexer, IBM’s Watson Media, AWS Rekognition, and Google Cloud Video Intelligence. We cover the basics and give you an unbiased look into which service will be the best bet for your needs. Whether it’s speech-to-text, object recognition, scene detection, or even speech sentiment, there’s a service out there for you. Let’s find it.

 

Tuesday, May 8

Track DT: Discovery Track

 

DT101. Discovery Track Session

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

Check back for more details.

 

DT102. Discovery Track Session

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

Check back for more details.

 

DT103. Discovery Track Session

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

Check back for more details.

 

DT104. Discovery Track Session

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

Check back for more details.

 

DT105. Discovery Track Session

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

Check back for more details.

 

Tuesday, May 8

Track LS: Live Streaming Summit

 

LS101. Social Live Video: The New Cable

Tuesday, May 8: 10:30 a.m. - 11:30 a.m.

Combining the world’s biggest watch party with the natural fear of missing out, and social live video is today’s must-see TV. The new normal is the ability to watch everything everywhere, just as it happens and in real time. As more audiences cut the cord and viewing habits gravitate toward social media, the question to ask is: Are social platforms becoming the new cable? This panel looks beyond the white noise to talk social live programming and the media partnerships that shape how video is consumed.

 

LS102. Delivering Live Linear OTT

Tuesday, May 8: 11:45 a.m. - 12:30 p.m.

With OTT viewership set to surpass cable in the next few years, it has never been more important to learn to navigate the challenges of delivering live linear programming. With the headaches of automation, ingest, encoding, metadata, and ad insertion, linear content strategy must also include a conversation of getting it there and keeping it running around the clock. This discussion centers around how to properly package and integrate live linear content for OTT distribution.

 

LS103. Multi-Distribution of Live Video

Tuesday, May 8: 1:45 p.m. - 2:30 p.m.

Streaming to multiple destinations has become the rule more than the exception. The increased availability of hardware encoders and cloud distribution solutions has made it easier than ever to stream to multiple viewing points and platforms. From white label websites and apps to platforms like Facebook, Twitter, and Twitch, getting your content to appear all over the web has never been easier. This session discusses current technologies and the costs associated with the multidistribution of live video.

 

LS104. Latency Matters & Masters

Tuesday, May 8: 2:45 p.m. - 3:30 p.m.

Packets, cache, edge, GO! How live is your live stream? Being behind is no fun. Live blogs, Twitter feeds, and the speed of television delivery can ruin the live experience for everyone online. From live events and entertainment to esports and online gaming, nearly every live stream can benefit from reducing latency. But with so many contributing factors, there’s only so much you can control. Don’t let roundtrip time keep you up at night. Learn why latency matters, from the masters of low-latency streaming.

 

LS105. Live Streaming Spotlights

Tuesday, May 8: 4:00 p.m. - 5:00 p.m.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

Wednesday, May 9

Keynote

 

Keynote

Wednesday, May 9: 9:00 a.m. - 10:00 a.m.

Session details will be announced soon. Please check back for updates.

Speaker:

, Global Director, Media Engineering & Partnerships, Netflix

 

Wednesday, May 9

Track B: Business & Strategy Track

 

B201. Must-Have TV: Direct-to-Consumer & the Future of Video Distribution

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Content creators, multichannel providers, cable networks, and broadcast stations are creating streaming options that reach consumers directly. These entrants face challenges navigating a market dominated by titans like Netflix, Amazon, and Hulu. This session starts with a review of crucial data points from Altman Vilandrie & Co.’s latest Consumer Video Survey on device usage, subscription rates, content preferences, and more. Then, a panel of industry experts discuss strategies for how new and existing players can best reach more viewers.

 

B202. Deploying a Studio-Approved Multi-DRM Strategy for Connected & Offline Devices

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

DRM is a crucial part of any premium OTT service’s monetization strategy. In this session, representatives from studios and operators discuss how to identify your DRM needs and capabilities, how to complete the studio “DRM questionnaire,” how to deploy encryption and license delivery APIs, best practices for key management and authentication, why you need premium SDKs for device playback, and understanding unique aspects of Apple FairPlay.

 

B203. Real-World VR/360° Use Cases

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

360° streaming is a fantastic way to virtually experience live music and sporting events. But is it just a fad, as 3D TV turned out to be, or is it starting to enable and democratize some of the most immersive experiences possible for folks who can’t be there in person? Come find out how companies are using VR/360° today, and decide whether it’s a flash in the pan or here for the long-term.

 

B204. Mining for Content—Five Ways Blockchain Is Disrupting Entertainment

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. Blockchain technology was initially lauded for its revolutionary way of handling financial transactions, but it can be used for far more. Ethereum, NEO, and other decentralized ledgers can make bigger waves in the future by enabling developers to build applications and platforms that bolster the sharing economy. This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.

 

Wednesday, May 9

Track T: Technology & How-To Track

 

T201. Case Studies: UHD & IMF

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Making UHD Video Streaming a Reality: Success Stories From NASA TV UHD

NASA explains the steps it took to launch NASA TV UHD, North America’s first consumer satellite UHD channel, soon to be available for streaming on internet browsers and OTT devices. Get a close-up look at the end-to-end UHD video delivery system for OTT and the implementation process for showcasing the breathtaking beauty of UHD. The session also provides an overview of the challenges encountered with streaming 2160p60 resolution video, lessons learned about the UHD environment, and future technology innovations on the horizon for UHD, including HDR support.

IMF: One Format to Rule Them All, or Just Another Format?

The Interoperable Master Format (IMF) holds the promise of drastically reducing the number of different versions of a file that a video publisher needs to deliver to viewers. So what is it, and what can it do? One answer lies in Interoperable Master Packages, which use IMF for interchange, complex versioning, and mezzanine workflows. In this presentation, a digital processing firm identifies gaps in current workflows and proposes ways to close them to move toward an IMF pipeline that supports seamless creation-to-distribution workflows.

 

T202. HOW TO: Identifying Real-World Options for Live Streaming Playback

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

Given the now-certain “end of life” date for Flash, you need to be ready for a Flash-less world. For those who deliver live video within a web browser, HTML5 has had plenty of time to play catch up and surpass Flash capabilities—or has it? In this session, learn which transport technologies from HTTP, WebRTC, RTSP, and even RTMP work best; when to use them; and where to put your development dollars for maximum return.

 

T203. HOW-TO: Comparing Per-Title Encoding Options

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

Per-title encoding techniques customize the encoding ladder to match the encoding complexity of the source, saving bandwidth on easy-tocompress videos and ensuring the quality of more complex footage. Codec specialist Jan Ozer compares the efficiency, implementation issues, and costs of multiple commercially available and open-source alternatives, like Capella Systems Cambria Encoder, compression optimization from multiple vendors, and the alternatives available using FFmpeg. Learn what per-title encoding is, how the various options work, and which is the best option for you.

 

T204. The Future of Video Codecs: VP9, HEVC & AV1

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

With the release of AV1 and support for HEVC in HLS, new dynamics are unfolding in the video codec world. VP9 is still gaining popularity among content providers, especially for web browsers and Android devices. This panel discusses the status of video codecs today, the benefits and drawbacks of each, and how these things will change in the future. It also discusses whether the industry is getting into yet another codec war, meaning that content providers will have to support multiple video codecs in parallel to reach all devices.

 

Wednesday, May 9

Track VM: Video Marketing Power Summit

 

VM Kickoff Session: Pivot Point

Wednesday, May 9: 9:00 a.m. - 10:00 a.m.

2018 is a critical year for video marketers: With years of experience behind us, we know what works and what doesn’t. With new technologies ahead, we know where the industry is going. Now it’s time to spring off, to take the crucial leap to greatness. This session includes two presentations from major players designed to get you energized for the future. (We can’t say who just yet, but they’re very big names.)

 

VM201. Overcoming Obstacles: Getting a Handle on Brand Safety, Viewability, and More

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Trouble in paradise? Where to begin? With rampant ad fraud, wellpublicized brand safety debacles, and too little transparency, it’s a wonder anyone uses online video advertising at all. But there’s good news: Better systems are being created, and the ecosystem is healthier than ever. This session leads off with fresh research from the IAB, then offers a panel discussion on Ads.txt, blockchain, and the other technologies that will shape the future.

 

VM202. Go Too Far: Pushing the Envelope in Brand Storytelling

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

How are you going to know you’ve pushed the envelope as far as it will go unless you push it just a little too far? In this panel discussion, leading brand video storytellers show clips from their bravest and boldest work, then tell you how to experiment in form, voice, subject, and technology to surprise and delight prospective customers. Viewers are tired of the same-old, same-old, so grab their attention and don’t let go.

 

VM203. The Future Is Cross-Screen: Running a Cross-Screen Campaign

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

Video marketing is about reaching consumers on every screen they own. Broadcast TV, connected TV, mobile, desktop, tablets: They all have a role to play, and the trick is to use them in the right combination. This session leads off with new data on cross-screen effectiveness, then offers a panel discussion with brands and agencies explaining how to do cross-screen the right way.

 

VM204. See It First: Reach Consumers Through AR, VR, and 360° Video Experiences

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

The screen is no longer a flat panel, as augmented reality (AR), virtual reality (VR), 360° video, and other hybrid systems give marketers new ways to play and new platforms to reach viewers. But how much of this is hype, and how much is real (not virtual) reality? In this panel, experts explain how these areas will take off and how to reach connected viewers.

 

Wednesday, May 9

Track DT: Discovery Track

 

DT201. Discovery Track Session

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Check back for more details.

 

DT202. Discovery Track Session

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

Check back for more details.

 

DT203. Discovery Track Session

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

Check back for more details.

 

DT204. Discovery Track Session

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

Check back for more details.

 

Wednesday, May 9

Track LS: Live Streaming Summit

 

LS201. Live Streaming Spotlights

Wednesday, May 9: 10:30 a.m. - 11:30 a.m.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

 

LS202. Engaging Live Experiences for Digital Platforms

Wednesday, May 9: 11:45 a.m. - 12:30 p.m.

Kludgy design and implementation is the enemy of good content. No matter how much your audience wants to watch your OTT content, it’s the interactive tools and easy-to-use players that keep them coming back. Getting users to download an app or visit your website is only half the battle. What will they see and feel once they get there? Building a compelling user experience can be a huge challenge. This panel explores digital platform and player design proven to drive viewer engagement and brand loyalty.

 

LS203. Navigating Algorithms to Reach Your Audience

Wednesday, May 9: 1:45 p.m. - 2:45 p.m.

Social platforms are constantly combatting low-quality experiences for their users. But in their efforts to fight fake news, spam, and less meaningful content, their algorithm changes can have unintended consequences. With the unpredictability and viral nature of live video, it can be difficult to find the balance between what to block, protect, or let pass through to their network of viewers. Too much text on screen, the wrong keyword, or the painfully slow review process to boost a post—all can set you back when trying to engage with your audience. This panel discusses ways in which shifting social algorithms, ranking systems, and quality evaluations have an impact on live video.

 

LS204. The Future of Live Streaming

Wednesday, May 9: 3:15 p.m. - 4:00 p.m.

Social media may have won the day, but new capture-and-display technologies are bringing forward new live experiences. The idea of dedicated streaming apps may seem old-fashioned, but that hasn’t stopped media companies and publishers from investing lots of time and resources into developing the next generation of destination viewing. Being everywhere at once doesn’t hurt, but will social networks continue to dominate and replace traditional viewing habits? Or will people get lost in content overload and move back to a more premium and focused environment? Join this panel as they try to predict the future of live streaming.

Wednesday, May 9

Keynotes

 

Closing Keynote

Wednesday, May 9: 4:15 p.m. - 5:00 p.m.

The Streaming Media East 2018 closing keynote is our final opportunity to gather together. Speaker and session details will be announced soon. Please check back here for updates. Join us and you may be the lucky winner in our conference giveaway.

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