JT Taylor

Product Marketing
Synamedia

Picture of JT Taylor 

JT Taylor

Product Marketing | Platform Lead

Synamedia

As Product Marketing Platform Lead, Taylor is responsible for developing and driving all product marketing, sales enablement, and thought leadership initiatives for three areas of the Synamedia portfolio:  Infinite Platform, a cloud powered multiscreen video platform to process, secure, and distribute premium experiences across all devices; Foundation Platform, currently deployed to over 93 million homes around the globe; and the massively scalable Cloud DVR.

Previously as Senior Director of Global Product Marketing at Technicolor, Taylor led the Connected Home division's product marketing activities for all in home products including gateways, set-top boxes, and cable modems.  Additionally, Taylor led the marketing activity for the wireless software initiative which encompassed the wireless gateways and associated management software.

As Director, Strategic Marketing for Scientific-Atlanta, he was responsible for generating incremental set-top box demand through a well-defined consumer research and co-operative marketing program.  Taylor was also responsible for the development and execution of consumer research that identified key attitude and usage patterns as well as affinity for new managed video and broadband services.  This data was then used to help drive internal product road maps and help customers develop and identify key value propositions to use in their outbound marketing activity.

Taylor graduated from Northeastern University with degrees in Marketing and Accounting.

 

 

 

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