Lauri Baker

Head of Digital Ad Sales & Solutions
Discovery Communications

Picture of Lauri Baker"As Senior Vice President, Digital Ad Sales and Client Solutions, Lauri Baker oversees the strategic development of Discovery Communication’s digital ad sales offerings across all properties, including the company’s TV everywhere ‘GO’ apps, network websites and Discovery VR, as well as leading sales efforts with our Group Nine partners. Baker also oversees the large-scale, cross-platform partnerships managed by the client solutions sales team. She is based in the NY office and reports to Ben Price, President of Ad Sales, Discovery Communications.

With 20 years of experience in the industry, Lauri has worked with both traditional and new media companies developing new revenue models. She has held leadership roles at The Huffington Post and AOL. Most recently, she was Senior Vice President of Sales and Marketing at Odyssey, a social content platform. In these roles, Baker has worked with a diverse set of brands such as Sleep Number, Johnson & Johnson, Chipotle, Goldman Sachs, State Farm, IBM, Coca-Cola and Kraft Foods on award-winning content strategies that go far beyond traditional digital campaigns. A seasoned public speaker, Baker has most recently spoken at Digiday Publisher and Brand Summits, Advertising Week, Cannes Lions and ANA. Baker holds a Bachelor's Degree from Western Michigan University. She resides in Maplewood, NJ with her husband and son."

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