Study after study shows increased viewing for all OTT services on the TV screen, not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.

AI & ML can bring automation to a number of different areas including content production, discovery and processing. This panel examines the business decisions and impacts of AI to streaming applications; including the ways in which this technology will help build stronger media and technology companies plus how you can start to incorporate this into your workflow to stay competitive.

Today’s consumers are interested in being targeted in different ways with authentic, relevant, and creative content. Dailymotion’s VP of global programmatic and strategic partnerships, Nola Solomon, will examine the benefits and challenges of hyper-personalization and what tools marketers can leverage to deliver an effective personalized experience across devices. 

YouTube ranks as the second largest search engine in the world, and more than 1.9 billion people use Facebook Live monthly. Companies that aren’t incorporating live video into their marketing strategies are missing out on valuable customers. In today’s mobile-first world, live video serves as a way to connect directly and instantly with the followers you have acquired on your social channels. In this session, attendees learn how to increase the ROI of live video through identifying a single call to action, advertising your live event, showing off your product/services, and interacting with those who tune in.

Is ATSC 3.0 a game changer that will enable the next generation of content distribution and monetization? The promise of ATSC 3.0 is the ability to multicast not only audio and video, but data as well. Live streaming often has the inability to scale to TV sized audiences, in part because it does not supporting multicast delivery. If ATSC 3.0 can do this, plus allow for targeted personalized advertising, the broadcast world will have combined the digital promise of targeting with the audience support of broadcast, essentially changing the broadcast vs. streaming playing field. How will this work with legacy CDN's and new 5G pipes? What does broadcast-as-a service mean? How do convereged OTT-OTA apps work in the future? How does this help deliver the right content to the right audience? Come to this fireside chat for the answers to these questions and more.

As packages such as T-Mobile’s “Binge On” enable unlimited streaming of services such as Netflix and Amazon Prime Video to wireless customers, the value to the streaming industry of bringing those same relationships to cable broadband providers is becoming evident. “Traffic exclusion” partnerships, in which selected streaming services are not counted against cable bandwidth consumption, offer a variety of advantages, including access to cable/telecom’s vast service footprint, potential gains in viewership, and the ability to drive viewership through co-marketing opportunities between streaming video and cable/telecom providers.

Education video usage both inside and outside the classroom is on the rise. The process of creating, managing, and delivering live and on-demand content continues to evolve. What technologies and best practices are schools using? This session explores successful workflows schools have developed to simplify video adoption and make the technology more transparent to educators and students. Our education panelists also recommend crawl-walk-run implementation steps and share lessons learned.

To date, most corporate implementations of streaming media in the enterprise have focused on corporate communications and training. Now, organizations are starting to use streaming media in customerfacing environments and in revenue-generating opportunities, and this will be the next breakthrough in streaming media in the enterprise and education. This can’t-miss session gets you thinking about ways to take your streaming implementation to the next level with real-world scenarios of how streaming media has been used to improve customer service, gain new customers, and provide additional services.

As video streaming has grown, so too has piracy. Industry sources estimate that as many as 10% of broadband subscribers pirate live streams through technologies like Kodi boxes that are sold online from countries where it is difficult to litigate or police copyright violations. So how can you protect live-streaming content? This session explores various methods and technologies in use by some of today’s biggest streaming companies to mitigate stream piracy and protect live content.