Business and Technology Track

Attention CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving. The Business/Strategy Track will shed light on the future of the online video marketplace, discussing ways broadcasters, cable & satellite operators, MVPDs, and content rights holders can unlock the value of OTT and TV Everywhere. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits. A sea change is coming to entertainment and sports; this track is for executives who want to ride the wave.

 

Tuesday, May 7

Track B: Business & Strategy Track

 

B101. Connecting the Dots for Connected TV Advertising

10:30 AM2019-05-072019-05-07

Tuesday, May 7: 10:30 a.m. - 11:30 a.m.

Study after study shows increased viewing for all OTT services on the TV screen, not just SVOD services. In fact, ad-supported services are growing in number, leading to an increase in connected TV ad inventory. If you’re an ad buyer, how do you take advantage of this growing source of addressable ad inventory? If you’re a provider with inventory, how do you connect with the buyers? What are the issues with connected TV advertising, and how are they being addressed? Join this panel representing both the supply and demand sides, as well as content services and platforms, for answers.

Moderator:

, Sr. Research Analyst, Media & Communications (Kagan), S&P Global Market Intelligence


Speakers:

, Director, Ad Platform, Roku

, SVP, Strategic Initiatives, FreeWheel Advertisers

, Senior Vice President, Advanced Advertising, Nielsen

, Head of Agency and Brand Partnerships, Adobe Ad Cloud TV

 

B102. How Are AI & Machine Learning Impacting Streaming Video?

11:45 AM2019-05-072019-05-07

Tuesday, May 7: 11:45 a.m. - 12:30 p.m.

With the right media architecture, viewers and content producers alike can save time on content discovery. Automating the discovery process frees up viewers to spend more time consuming, and it gives producers more time to create content for those viewers to find. This panel examines the business decisions and impacts of AI to streaming applications; the ways in which consumers will get content faster, more seamlessly, and without extensive searching; and the technical requirements to build smarter, AI-powered streaming applications.

Moderator:

, Consultant, Reality Software and Contributing Editor, Streaming Media


Speakers:

, Cloud Solution Architect, One Commercial Partner, Microsoft

, Video Codec Engineer, Mozilla

, Global Sales Executive, IBM Watson

, Co-Founder and CEO, Iris.tv

, Executive Vice President, Consumer Insights & Brand Strategy, Valence Media

 

B103. Dailymotion—Hyper-Personalization & Viewer Experience Across Platforms & Devices

01:45 PM2019-05-072019-05-07

Tuesday, May 7: 1:45 p.m. - 2:30 p.m.

Today’s consumers are interested in being targeted in different ways with authentic, relevant, and creative content. Through the implementation of universal ID for connected TV, in conjunction with unified IDs on desktops and devices, marketers can optimize the user’s personal ad experience. Dailymotion’s VP of global programmatic and strategic partnerships, Nola Solomon, examines the benefits of creating a unified ID across devices for an omni-channel approach that allows marketers to optimize the viewer experience, as well as how this enables marketers and advertisers to continue to share consistent, relevant messaging across various platforms and devices in real time.

Speaker:

, VP, Global Strategic & Programmatic Partnerships, Dailymotion

 

B104. How to Convert Live Video Viewers Into Customers

02:45 PM2019-05-072019-05-07

Tuesday, May 7: 2:45 p.m. - 3:30 p.m.

YouTube ranks as the second largest search engine in the world, and more than 1.9 billion people use Facebook Live monthly. Companies that aren’t incorporating live video into their marketing strategies are missing out on valuable customers. In today’s mobile-first world, live video serves as a way to connect directly and instantly with the followers you have acquired on your social channels. In this session, attendees learn how to increase the ROI of live video through identifying a single call to action, advertising your live event, showing off your product/services, and interacting with those who tune in.

Speaker:

, Founder & CEO, Mighteor

 

B105. Insights from Spotify & Facebook

04:00 PM2019-05-072019-05-07

Tuesday, May 7: 4:00 p.m. - 4:30 p.m.

Why Your Digital Ads Are Turning Off Consumers And How You Can Turn Them On Again
4:00 p.m. - 4:30 p.m.

Advertising has reached a tipping point. According to eMarketer, over 25% of U.S. consumers access the internet with an ad blocker installed. Although personalization has become king in today’s world, consumers still suffer through irrelevant ads. In the absence of a truly interactive ad experience, has our industry pushed consumers to ad fatigue and future abandonment altogether? How can marketers recapture the attention of audiences? Brian Benedik, VP, Global Head of Sales at Spotify, shares best practices marketers should implement to keep consumers captivated and drive business.

Speaker:

, VP, Global Head of Advertising Sales, Spotify

A Fireside Chat with Facebook
4:30 p.m. - 5:00 p.m.

Check back soon for details!

 

Wednesday, May 8

Track B: Business & Strategy Track

 

B201. Forging Partnerships Across Streaming & Broadband Ecosystems

10:30 AM2019-05-082019-05-08

Wednesday, May 8: 10:30 a.m. - 11:30 a.m.

As packages such as T-Mobile’s “Binge On” enable unlimited streaming of services such as Netflix and Amazon Prime Video to wireless customers, the value to the streaming industry of bringing those same relationships to cable broadband providers is becoming evident. “Traffic exclusion” partnerships, in which selected streaming services are not counted against cable bandwidth consumption, offer a variety of advantages, including access to cable/telecom’s vast service footprint, potential gains in viewership, and the ability to drive viewership through co-marketing opportunities between streaming video and cable/telecom providers.

Speakers:

, EVP of Corporate Strategy and Business Development, OpenVault

, Vice President, Engineering and Technology, Schurz Communications – Broadband Division

 

B202. Building Streaming Workflows for K–12 and Higher Education

11:45 AM2019-05-082019-05-08

Wednesday, May 8: 11:45 a.m. - 12:30 p.m.

Education video usage both inside and outside the classroom is on the rise. The process of creating, managing, and delivering live and on-demand content continues to evolve. What technologies and best practices are schools using? This session explores successful workflows schools have developed to simplify video adoption and make the technology more transparent to educators and students. Our education panelists also recommend crawl-walk-run implementation steps and share lessons learned.

Moderator:

, Senior Solutions Engineer, IBM Watson Media


Speakers:

, CEO, Sandy Audio Visual LLC and TIVA-DC

, Lead Streaming Engineer, Notre Dame Studios, University of Notre Dame and NE Design and Photography

, Senior I.T. & Multimedia Manager, University of Pennsylvania

 

B203. Beyond Corporate Communications & Training

01:45 PM2019-05-082019-05-08

Wednesday, May 8: 1:45 p.m. - 2:45 p.m.

To date, most corporate implementations of streaming media in the enterprise have focused on corporate communications and training. Now, organizations are starting to use streaming media in customerfacing environments and in revenue-generating opportunities, and this will be the next breakthrough in streaming media in the enterprise and education. This can’t-miss session gets you thinking about ways to take your streaming implementation to the next level with real-world scenarios of how streaming media has been used to improve customer service, gain new customers, and provide additional services.

Moderator:

, Founder & Managing Director, Howard & Associates


Speakers:

, Vice President Customer Experience Support, Harte Hanks and Board Member Socap

, Principal, Dan Sokolow Consulting

, Senior Vice President, Digital Media Solutions, West

 

B204. Batten Down the Hatches: Stream Piracy and How to Protect Your Content

03:15 PM2019-05-082019-05-08

Wednesday, May 8: 3:15 p.m. - 4:00 p.m.

As video streaming has grown, so too has piracy. Industry sources estimate that as many as 10% of broadband subscribers pirate live streams through technologies like Kodi boxes that are sold online from countries where it is difficult to litigate or police copyright violations. So how can you protect live-streaming content? This session explores various methods and technologies in use by some of today’s biggest streaming companies to mitigate stream piracy and protect live content.

Moderator:

, Executive Director, Streaming Video Alliance, USA


Speakers:

, Co-Founder & Chief Operating Officer, EZDRM

, Head of Technical Sales, Americas, Synamedia

Tracks & Special Events

Business and Strategy Track

Created for CEOs, CSOs, media strategists, and business development executives: This is your home at Streaming Media East. This forward-thinking track offers high-level strategic discussions where you can learn from the best where the online video economy is moving.

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Technical and How-to Track

Created for CTOs, engineers, and developers who want one thing: solutions. The video ecosystem is a fragmented mix of platforms and devices: Learn from the pros how you can eliminate the bottlenecks and deliver results.

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Discovery Track

Sessions in this track are educational and the presentations which typically focus on products and customer case-studies, provide a good opportunity to learn more about specific technologies or vendors. Open to all conference attendees and Discovery Pass holders.

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OTT Leadership Summit

OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.

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Video Engineering Summit

If you're looking for deep dives into HEVC, VP9, AV1, DASH, CMAF, WebRTC, video optimization, or perceptual quality, you’ve come to the right place. Our expert speakers will help you take your video to the next level.

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Content Delivery Summit Logo

The Content Delivery Summit is a one-day conference that brings together carriers, telcos, ISPs, and premium content owners for a detailed look at the technology and platforms being used to deliver and accelerate web content.

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Streaming Media University Logo

Streaming Media University features world class experts delivering content-rich training. This series of workshops at Streaming Media East 2019 offers attendees the opportunity to get deep-dive training on online video and streaming technologies and provides the sound theories and practicted techniques to beome a top performer in the online video field.

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