Brad Pipkin has spent more than 20 years helping television evolve. From traditional broadcast workflows to today’s Advanced TV and CTV ecosystems, he has focused on turning big shifts in technology into practical, scalable products that move the industry forward.

His career sits at the intersection of media, advertising, and platform innovation, where strategy meets execution. Brad has led product initiatives that modernize how video advertising is delivered, measured, and experienced across streaming environments, always with an eye toward real-world adoption across complex value chains.

At heart, he is a builder. Whether shaping next-generation TV infrastructure, crafting product strategy, or creating hands-on projects outside of work, Brad brings a maker’s mindset to every challenge. He believes the future of television will be defined not just by smarter systems, but by thoughtful design, collaboration, and a willingness to reimagine what’s possible.