General Manager, OTT
OneFootball
Yannick Manuel Ramcke brings over a decade of experience driving digital media growth strategies to his role as Head of OTT at OneFootball. He specializes in identifying opportunities to optimize consumer revenue streams through innovative product and business modeling.
Since joining One Football in 2020, Ramcke has led OTT platform initiatives - encompassing subscription, advertising and transactional monetization formats across both live and on-demand football content. He heads up planning and execution of video product features, commercial partnerships and go-to-market plans targeted to One Football's highly-engaged user base of millions of football fans worldwide.
Prior to One Football, Ramcke held senior strategy and account management positions focused on building advertiser partnerships and campaign solutions with leading German media groups such as ProSiebenSat.1. He spearheaded launches of advanced audience targeting and programmatic infrastructure to help brand partners connect with optimal audiences.
Leveraging his passion for sports and background in digital media, Ramcke brings valuable strategic perspective on the video streaming landscape to his work at One Football. As an avid football supporter himself, he understands what engages fans and how to craft business propositions that resonate. Ramcke's bold vision and insights promise to shape the next generation of football entertainment experiences.