Madelen Ottosson works with technical production at the intersection of strategy, technology and live operations. She is involved in complex live productions, including large-scale events such as the Olympic Games, and contributes to the ongoing shift from traditional, hardware-based setups to more flexible, software-defined production environments. Her work is grounded in clarity, collaboration, and a focus on making things work in practice. She is interested in how teams, technology, and workflows come together, and in creating conditions for stable delivery while supporting long-term development. Madelen’s focus is on building sustainable ways of working in production — balancing innovation with reliability and enabling teams to adapt over time.