Katie Stroud has been watching the ad tech phenomenon unfold for the last 20+ years and has played an important role in standardizing many of the technical mechanisms you use in the ad supply chain today. From drafting the first Tech Lab version of VAST  (v3.0) released in 2012 to leading Tech Lab’s Advanced TV initiative, she now manages standardization initiatives for display, podcast, and video/CTV for IAB Tech Lab. Based in the Pacific Northwest, she’s always looking to have coffee with local ad tech professionals while exploring new possibilities for better, cleaner, simpler ad tech that promotes the great content we all enjoy across a myriad of media platforms.