Pete Scott

Chief Strategy Advisor
Play Anywhere

Picture of Pete ScottPete Scott is currently the Chief Strategy Advisor for Play Anywhere, an interactive monetization platform that is helping sports leagues and IP holders create new revenue streams across gaming, ecommerce and interactive ads. He was recently the Vice President of Emerging Media and Innovation for Warner Media Discovery In this role, Scott advises internal teams on new tech, trends and helping the company remain relevant in the new media world. Additionally, he is helping lead the strategy and operationalization of LIVE Virtual Productions, Sportsbetting, Ecommerce, Name Image and Likeness ( NIL), and Next Generation viewing experiences across the Turner Sports portfolio; NHL, NBA, MLB, USA Soccer and March Madness. He also manages a portfolio of existing partnerships including but not limited to companies building next generation experiences including computer vision, AI, metaverse, NFT’s, Fan Tokens, etc.

As an Emmy award winning digital strategist and operator Pete has helped the company evolve and embrace a digital and direct to consumer mindset. Prior to his current role, Scott served as the Vice-President of Emerging Media for Turner Studios. While in this role, Scott was responsible for working with colleagues at TNT, TBS, and Adult Swim to onboard and operationalize new technology across production, post-production, visual effects, and content generation. His unique hybrid background of TV and digital helped Studios digitally transform itself into viable resource for production on Twitter, FB, Instagram, TikTok and Snapchat.

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