Online Training - $199 Workshops
Length: 3 Hours
Description: We’ve all seen what a single smart and engaging online video can do for brand reputation and sales, yet many video publishers have struggled to reach real success with their efforts. Many companies have even put off creating a formal video strategy.
It's time to make a transition. Instead of creating one-off projects, industry leaders populate their annual content marketing plans with several online videos—from product releases to exclusive customer content and even sponsored series. It's time to re-evaluate your online video strategy ... or even create one for the first time!
This workshop will focus on topics essential to online video publishers, including how to brand your videos throughout the production process and tips on leveraging distribution platforms like YouTube, Instagram, LinkedIn, and industry-specific platforms. You’ll also learn how to use analytics within these platforms to refine future campaigns. Attendees will leave with practical knowledge that they can apply to their content marketing plan.