Jon Giegengack is the founder and principal at Hub Entertainment Research.  He launched Hub in 2013, as the convergence of technology and entertainment began to gain speed.  Jon recognized the need for real-time insight about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all).

Jon and the Hub team work with leading entertainment brands including ABC, Comcast, Netflix, Hasbro, Sony, AMC and AT&T.  Jon has more than 20 years of experience in research for the entertainment industry.

Giegengack is a regular speaker at industry events, and his work has appeared in publications like Variety, The Wall Street Journal, Adweek, Multichannel News, and eMarketer.