Peter Fondulas has been directing market research projects for more than 25 years. He specializes in research and consulting for the media and entertainment industries, with a focus on digital content and user interfaces, and a special emphasis on helping TV and media companies transition most effectively to the new digital environment. Peter has conducted research for a wide variety of entertainment brands, including NBC, DIRECTV, HBO, Viacom, Hulu, Time Inc., the MPAA, and the RIAA. Peter’s work has included studies to assess brand awareness and image, the market opportunity for new products or services, optimal design and pricing for new products, and strategies for customer segmentation. His previous experience includes twenty years as executive vice president of the Taylor Research & Consulting Group and four years as project director at Louis Harris & Associates. Peter speaks regularly at industry conferences and is quoted frequently in publications like MediaPost, Broadcasting & Cable, eMarketer, and Multichannel News.