Streaming Media West 2018 Program

Download the Advance Program PDF

 

Monday, Nov 12

Workshops

 

W1. Encoding 2018: Codecs & Packaging for PCs, Mobile, & OTT/STB/Smart TVs

Monday, November 12: 9:00 a.m. - 12:00 p.m.

As video resolutions increase and target playback platforms multiply, video producers must leave their H.264/HLS/HDS comfort zone and expand into HEVC, VP9, AV1, and MPEG-DASH. This workshop is divided into multiple segments by target platform to teach you the applicable standards and best strategies for delivering live and VODadaptive video to viewers on that platform, both with and without DRM. Along the way, attendees learn options for producing H.264, HEVC, VP9, and AV1; the status of standards such as the Media Source Extensions (MSE) and Encrypted Media Extensions (EME); and how and when to utilize them. Attendees walk away knowing the technical requirements for delivering to all key platforms and the best practices for making it happen.

Speaker:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

 

W2. Live Streaming Best Practices

Monday, November 12: 9:00 a.m. - 12:00 p.m.

This workshop teaches you how to use and configure the essential (and purposely redundant) components of a live streaming event system. Demonstrations feature hardware from various vendors including cameras, H.264 encoders/streamers, video mixers, video signal conversion, recorders, and more. The workshop also discusses how to best deploy the live stream to your audience: Do you utilize free social media outlets, work with a premium third-party streaming service, or build your own live streaming infrastructure? Whether it’s multi-camera switching, dedicated hardware encoders, hardware and software mixers, OBS, or FFmpeg roulette, learn how to approach different live scenarios to fit the budget you have. And perhaps more importantly, learn how to properly formulate a budget to avoid any common pitfalls in the process.

Speaker:

, CTO, videoRx

 

W3. Harnessing the Power of AI in Your Media Processing Pipeline

Monday, November 12: 9:00 a.m. - 12:00 p.m.

Videocentric artificial intelligence (AI) and machine learning (ML) have come a long way over the last couple years. You can now leverage AI to enhance your video discoverability, automatically generate transcripts and translations, and even look for specific faces within your live surveillance streams. The key to harnessing this power is to learn to code against the numerous video AI APIs that are out there. During this workshop, attendees are taken step-by-step through coding walkthroughs, resulting in several video AI reference applications. Attendees walk away with completed applications and an understanding of how to harness the power of AI in their media processing pipelines!

Speaker:

, Director Of Technology, RealEyes Media

 

W4. Encoding Live & VOD for HEVC/HLS

Monday, November 12: 1:30 p.m. - 4:30 p.m.

Apple’s support for HEVC in HLS is a groundbreaking event that opens up hundreds of millions of HEVC capable players. If supporting this spec is on your short-term development schedule, check out this workshop. The workshop starts by reviewing the new spec and sharing playback details, such as how well HEVC plays on hardware supported and non-hardware supported devices. Then it focuses on the HEVC codec itself, describing encoding options, royalty costs, and other implementation details. Learn how to create the necessary files and manifest files for mixed H.264/HEVC encoding ladders and finish with a look at how to produce live content compatible with the new specification.

Speakers:

, Principal, Streaming Learning Center and Contributing Editor, Streaming Media

, CEO, RealEyes Media

, Software Developer, RealEyes Media

 

W5. FFmpeg From the Ground Up

Monday, November 12: 1:30 p.m. - 4:30 p.m.

Encoding workflows for both small and medium-sized businesses and the enterprise can utilize powerful and free open source options, such as FFmpeg, which appeal to startups and established businesses for the flexibility in customization that it offers. The presentation explores extended encoding options for FFmpeg including libx264 (AVC/H.264) and libx265 (HEVC/H.265) to maximize compatibility with a wide range of mobile and desktop browsers, as well as streaming media servers. Learn how to use filter effects, proportional crop/resize options, and mapping functions. Harness the power of FFmpeg in your next encoding pipeline upgrade!

Speaker:

, CTO, videoRx

Tuesday, Nov 13

Welcome & Opening Keynote

 

Opening Keynote

Tuesday, November 13: 9:00 a.m. - 10:00 a.m.

Check back for more updates.

Speaker:

, Executive Vice President and Group President, Sling TV

 

Tuesday, Nov 13

Track B: Business & Strategy Track

 

B101. Robbing Peter to Pay Paul: Social Streaming & Audience Development/Cannibalization

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

Today, the nature of social media audience engagement has changed the game for delivering to the masses—especially with the rise of new entrants like IG TV, Snapchat Live, Facebook, YouTube, Twitch, and many more. But with so many options, how do you build an audience across all platforms? Should broadcasters hedge their bets with one platform, or spray-and-pray? How can brands not dilute their properties? How do audiences engage differently on different platforms? This panel of media executives discusses the varying strategies that are working for audience development, format and social engagement, and the challenges they encounter when testing or going live on their platforms of choice.

 

B102. VR/360° Video: Flash in the Pan or Here to Stay?

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

Immersive VR is a powerful tool for storytelling and creating emotional engagement with customers when selling complex, futuristic visions of products and enterprises. So VR needs to be incorporated when trying to secure stakeholder buy-in and alignment where human imagination can be limited and biases are strong. The key is to know how to design the immersive experience to really connect with the viewer. Further, VR can also be a tool for rapid iterative product development and concept/viability design testing. It’s definitely here to stay, and this session provides examples of how to make it work for you.

 

B103. Get Rid of the Silos! Integrating Your Streaming, Videoconferencing, & Unified Communications Solutions

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

Traditionally, streaming and videoconferencing have been deployed as two separate solutions, but companies are realizing that integrating these solutions provides tremendous value. This trend is increasing as new platforms such as Slack, Cisco Spark, and Microsoft Teams are taking off. Learn how organizations leverage existing videoconferencing infrastructure as production studios when integrated with a video streaming system, how video conferencing allows presenters in multiple locations to participate jointly in webcasts, and how streaming solutions can be budgeted as part of a larger video communications budget.

 

B104. Best Practices for Education & Training Video

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

Using video as a training tool both inside and outside the classroom is no longer just an option, but rather table stakes for any educational institution. The tools and processes for creating, managing, and delivering live and on-demand content keep evolving, getting easier to use, and providing more functionality. In the midst of this cultural and technical change, what are some of the best practices among schools that have been successful? Our education panelists tell you what works, recommend crawl-walk-run implementation steps, and share their lessons learned.

 

B105. How Will AI & Machine Learning Impact Streaming Video?

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

With the right media architecture, viewers and content producers alike can save time on content discovery. Automating the discovery process frees up viewers to spend more time consuming; and it gives producers more time to create content for those viewers to find. This panel examines the business decisions and impacts of AI to streaming applications; the ways in which consumers will get content faster, more seamlessly and without extensive searching; and the technical requirements to build smarter, AI-powered streaming applications.

 

Tuesday, Nov 13

Track T: Technical & How-To Track

 

T101. HOW-TO: Fine-Tuning Your Adaptive Encoding Groups With Objective Quality Metrics

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to really gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics such as PSNR, SSIM, and VQM, you can precisely assess the quality delivered by each stream and its relevancy to the adaptive group. This presentation identifies several key objective quality metrics, teaches how to apply them, and provides an objective framework for analyzing which streams are absolutely required in your adaptive group and their optimal configuration.

 

T102. Choosing the Best Off-the-Shelf Video Player

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

Given the fractured delivery landscape faced by most video distributors, few develop their players from scratch. Rather, most distributors choose from an array of off-the-shelf (OTS) players from vendors like Bitmovin, JW Player, OpenTelly, and Flowplayer or from open-source options such as Shaka Player or Video.js. This session covers the factors you should consider when evaluating and selecting the best OTS player for your video stack and, in particular, when and how open source players provide the best alternative.

 

T103. HOW-TO: Building a More Robust Cloud Encoder With FFMPEG & More

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

With the speed of technology today, one of the most important parts of software is adaptability. By taking control of your own encoding and packaging, you can greatly reduce cost and maintain high adaptability and agility to meet your needs now and in the future. When working with cloud encoding, there are several transcoding and packaging options, and the APIs for these options will change over time. We talk about how to build a more dynamic cloud encoder that can use the best tool for a specific job by decoupling the tools from the core application, as well as how to mix and match multiple operations concurrently on a single encoding task. Operations include WebVTT and AAC sidecar manifests, DASH assets, metadata, video quality, and stream muxing/demuxing. This session covers some of the strategies we’ve used to handle dynamic cloud encoding and packaging for live and VOD delivery.

 

T104. Identifying Ideal Points for Quality Checks in Video Streaming

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

Ensuring a great user experience is key to retaining customers and growing market share. This session explores points along video workflows that are ideal for quality checks, including various types of monitoring from ingest to playout, and real-world examples of operational benefits of each. This discussion covers the impact of machine learning on improving accuracy of monitoring and the importance of getting ad insertion right.

 

T105. Get Ready for a Multiple Codec World

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

While H.264 has dominated the last decade of streaming, the market is moving toward a new generation of codecs like VP9, HEVC, and AV1—as well as proprietary codecs—that offer significantly better compression but much more fragmented support in browsers and devices. This roundtable discusses how savvy businesses can migrate to the new technology and get the benefits of more efficient compression without sacrificing audiences.

 

Tuesday, Nov 13

Track OTT: OTT Leadership Summit

 

OTT101. Building a Better OTT Mousetrap: Creating Video Services That Consumers Want

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

As the options for viewing video continue to grow, it becomes increasingly important for programmers and service providers to understand consumer interests: What content do they want to watch? What product features are important? What devices do they use? How much are they willing to pay? And how do these behaviors and priorities vary by consumer segment? This session explores findings from Altman Vilandrie & Co.’s annual consumer video survey, including consumer preferences for specific programs, interest in live sports, video watching through social media, willingness to pay, problems with streaming, account sharing and piracy, and other areas of critical importance to our industry. It includes a panel discussion featuring top executives from the TV industry.

 

OTT102. OTT Moves Toward Microservices

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. This session examines the core benefits (including redundancy, dev ops, scalability, and self-healing), the different approaches (including containerization and orchestration via Docker, Kubernetes, and Mesos, as well as native microservices models like Erlang), and the complexities of migrating a generic architecture to a microservices architecture.

 

OTT103. Locked Out & Locked Up: The State of Streaming Piracy & What You Can Do to Protect Your Content

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

As video streaming has grown, so too has piracy. Industry sources estimate that as many as 10% of broadband subscribers pirate live streams through technologies like Kodi boxes that are sold online from countries where it is difficult to litigate or police copyright violations. So how can you protect live streaming content? This session explores various methods and technologies in use by some of today's biggest streaming companies to mitigate stream piracy and protect live content.

 

OTT104. The Future of Server-Side Ad Insertion

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

According to an IAB study, more than half of online viewers prefer free ad-supported content to pay-per-view or subscription, and the best way to reach them is with server-side ad insertion (SSAI). SSAI goes undetected by ad blockers, supports personalization, and provides additional revenue for broadcast content that’s also delivered over-the-top. Come hear how this versatile technology used for live broadcast is now starting to see adoption for VOD and livelinear. If you're delivering ad supported content, you won't want to miss this session.

 

OTT105. OTT Spotlights

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!

 

Tuesday, Nov 13

Track VES: Video Engineering Summit

 

VES101. Tools & Techniques for Diagnosing & Resolving Problems in Large-Scale Events

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

Developing for and supporting live streaming events like the Super Bowl, the Olympics, and the World Cup require several must-have tools for monitoring, debugging, and identifying and solving problems quickly and effectively. These tools include freeware, open-source solutions, paid products, and some custom tools that RealEyes has developed and shares with the community. This session also discusses some of the “gotchas” and key issues to look for when dealing with major events.

 

VES102. Is AV1 Ready for Prime Time?

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

The Alliance for Open Media’s (AOMedia) AV1 codec launched with much ballyhoo at NAB in April 2018, but also with many questions about comparative quality, encoding time, and when the first streams will be deployed by actual services. In this session, AOMedia member Netflix details its comparative results, as well as how and when AV1 was/will be deployed to Netflix viewers.

 

VES103. Identifying Root Cause via Playback Metrics

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

As more video distribution and consumption mechanisms come online, detailed playback metrics are becoming a video engineer’s go-to tool for validation of platform quality and health. But when quality of experience is key, how can these metrics be used in a way to create timely and actionable solutions to issues? In this presentation, the lead video playback engineer at Vimeo discusses some real-world use cases where utilizing detailed playback metrics led to quickly identifying and solving complex video playback issues.

 

VES104. Applications for Machine Learning in Streaming Video

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

In this panel discussion, industry experts look at how machine learning is used in video quality measurement, per-title encoding, ABR algorithms, delivery optimization, and more. We include realworld publisher stories of machine learning in action, focused on the actual impact to end users. Attendees get a glimpse of the cutting edge of video technology and take away tactics they can use immediately.

 

VES105. Video Engineering Spotlights

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

Companies on the cutting edge of video engineering and development share the latest technologies that are pushing the industry forward. Details announced soon!

 

Tuesday, Nov 13

Track SSS: Sports Streaming Summit

 

SSS101. Building Major League Viewing for Local & Regional Leagues

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

Building your audience for a sports broadcast is as important as producing quality content, and it’s not as simple as “Stream it, and they will come.” Learn some of the best practices for identifying, reaching, and growing your audiences from industry leaders in network broadcasting, college, and high school sports.

 

SSS102. How IP Is Revolutionizing Sports Video Production

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

The serial digital interface (SDI) has been the standard for many years, but that’s changing. Internet protocol (IP) video is rapidly displacing the trusty SDI cable with Ethernet, giving producers considerably more flexibility when they design the workflow for their broadcast. Learn from the pioneers of IP video how you can move your broadcasts into the IP world.

 

SSS103. Leveraging Social Sites for Your Sports Broadcasts

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

Every major network and sports league knows that you must have a solid social strategy to ensure maximum reach for their broadcasts. Whether you’re delivering Major League Baseball, high school soccer, or anything in between, you can learn tips, tricks, and best practices from the top social sites, including Facebook, YouTube, and Twitter.

 

SSS104. Guerilla Tactics: Cellular Bonding & Remote Production

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

When it comes to live broadcasting, it doesn't matter how great your show looks if no one can see it. Bonded cellular transmission is rapidly replacing traditional satellite and microwave as the preferred workflow to get your broadcast back to the studio or out to the world. This technology is also being leveraged to save travel costs by transmitting multiple cameras back to a centralized studio. This panel covers all aspects of adding bonded cellular transmission to your sports broadcasting workflow.

 

SSS105. Sports Streaming Spotlights

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

Go behind the scenes at some of the biggest sports streaming events and learn about the technologies that made them happen. Details announced soon!

 

Tuesday, Nov 13

Track LSS: Live Streaming Summit

 

LS101. Monetizing Live Streams

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

It’s not always about how many eyeballs are on your streams. Sometimes you just need the right audience and the right platform to monetize live shows. But who is willing to pay? Social media can boost total viewer numbers, but social monetization is still taking shape. Premium content paired with a premium experience can lead to a loyal viewership and more targeted native and branded content advertisers. This group of innovators shares their stories and discusses the successes and failures in monetizing live video.

 

LS102. Maximizing Resources in the Field

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

Learn how to build a toolbox for successful streaming, no matter what constraints or timelines you may face. Productions are often put together in days or even several hours. With shrinking budgets and shifting quality expectations, productions have to be more nimble and cost-effective than ever before. Still, you never know what’s coming until the phone rings. With change being the one certainty, how can you prepare for what’s next? This panel discusses spinning up a show quickly and making sure it goes off without a hitch!

 

LS103. Live Production in the Cloud

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

Take your production off-site and online, as this panel talks about solutions for production in the cloud. No longer is it necessary to own every piece of hardware and software needed to produce professional live shows. Redundancy, automation, switching, and graphics can now be done online rather than on location. Sending to multiple destinations, adding overlays, and interactive elements are just some of the options available to today’s live streamers. Learn how to make live streaming easier and more cost effective by leveraging today’s cloud solutions.

 

LS104. The New OTT Experience

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

The next generation of live streaming applications is bringing in the new breed of OTT networks. No matter how many options there are, viewers just seem to want more content. Today’s audiences are becoming an active part of the live experience. Interacting with hosts and chatting in the comments can often be just as entertaining as the show itself. Many OTT applications are finding interactivity and low latency more of a requirement than a wish-list item. Today’s OTT players are reimagining what it means to be a platform.

 

LS105. Live Streaming Spotlights

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

 

Tuesday, Nov 13

Track DT: Discovery Track

 

DT101. Discovery Track Session

Tuesday, November 13: 10:30 a.m. - 11:15 a.m.

 

DT102. Discovery Track Session

Tuesday, November 13: 11:30 a.m. - 12:30 p.m.

 

DT103. Discovery Track Session

Tuesday, November 13: 1:45 p.m. - 2:30 p.m.

 

DT104. Discovery Track Session

Tuesday, November 13: 2:45 p.m. - 3:30 p.m.

 

DT105. Discovery Track Session

Tuesday, November 13: 4:00 p.m. - 5:00 p.m.

Tuesday, Nov 13

Evening Networking Events

 

Happy Hour in the Expo

Tuesday, November 13: 5:00 p.m. - 6:00 p.m.

Grab a drink and visit with our exhibitors in a laidback atmosphere.

 

5th Annual Streaming Media Beer Garden & Networking Event

Tuesday, November 13: 6:00 p.m. - 7:30 p.m.

Join us for a fun night on the lawn as you network with industry peers while enjoying a selection of good brews, eats, and live tunes. Open to all attendees, speakers, and vendors.

Wednesday, Nov 14

Morning Keynote & Awards Ceremony

 

Keynote

Wednesday, November 14: 8:30 a.m. - 9:30 a.m.

Keynote to be announced soon! Check back for updates.

 

Streaming Media Magazine’s Readers’ Choice Awards

Wednesday, November 14: 9:30 a.m. - 10:00 a.m.

Celebrate the winners of the 11th annual Streaming Media Magazine Readers’ Choice Awards. Nominations are open. Find out more here!

 

Wednesday, Nov 14

Track B: Business & Strategy Track

 

B201. Five Ways Blockchain Is Disrupting Entertainment

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.

 

B202. CDN Optimization: Working Toward Broadcast Economics & Quality at Scale

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

While CDN prices have never been lower, OTT delivery continues to weigh heavily on broadcasters’ budgets. On the eve of the zettabyte era, growing audiences, higher resolutions and more immersive video experiences bring both technical and business challenges. This panel explores how content publishers are working to scale their infrastructure to growing audiences while getting the best quality for their money. We look at optimization efforts throughout the delivery workflow, with a special emphasis on CDN, multi-CDN, mesh network, multicast, and in-house delivery solutions.

 

B203. Internet Radio Yesterday, Today, & Tomorrow

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

While video gets most of the attention, streaming audio is more established and likely even more popular. Timed to coincide with a two-part feature in Streaming Media magazine celebrating the 25th anniversary of internet radio, this panel talks about where the audio and radio streaming market is heading and how publishers can successfully monetize internet radio, surveying the technologies that have made internet radio so successful and will carry it into the future.

 

B204. Content Licensing in a Global Market

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

In a few clicks, viewers have more video choice than ever before, and the precise location of the viewer has serious implications. Where previously geo-gating might have been enough, now customers have many more locations and methods to view content. Buying or renting? Mobile, desktop, or connected TV? Streaming or downloadable? SD or HD? AVOD, TVOD, or SVOD? Are there content blackout rights? Subtitles or dubbed? This session explores the complicated world of content rights and licensing, as well as discusses ways publishers can manage it.

 

Wednesday, Nov 14

Track T: Technical & How-To Track

 

T201. VMAF: The Journey Continues

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

VMAF (Video Multi-Assessment Fusion) is a quality metric that combines human vision modeling with machine learning. It demonstrates high correlation to human perception and gives a score that is consistent across content. VMAF was released on Github in 2016 and has had considerable updates since that time. This talk focuses on the latest VMAF improvements and enrichments, such as speed optimization, accurate models to predict mobile and 4K TV viewing conditions, and adding a confidence interval to quantify the level of confidence in the quality prediction. In addition, we discuss VMAF use cases and look at the VMAF road map for the near future.

 

T202. HOW-TO: Identifying Real-World Options for Live Streaming Playback

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

Given the now-certain “end of life” date for Flash, you need to be ready for a Flash-less world. For those who deliver live video within a web browser, HTML5 has had plenty of time to play catch-up and surpass Flash capabilities—or has it? In this session, learn which transport technologies from HTTP, WebRTC, RTSP, and even RTMP work best, when to use them, and where to put your development dollars for maximum return.

 

T203. HOW-TO: Compare & Contrast Platforms Offering AI Video Insights

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

A number of cloud providers have launched video-centric services to gain all manner of AI/machine learning-based insights and autogenerated sidecar information on your video assets. This session compares and contrasts Microsoft Azure Video Indexer, IBM’s Watson Media, AWS Rekognition, and Google Cloud Video Intelligence. We cover the basics and give you an unbiased look into which service will be the best bet for your needs. Whether it’s speech-to-text, object recognition, scene detection, or even speech sentiment, there’s a service out there for you. Let’s find it.

 

T204. HOW-TO: Getting the Most Out of Progressive Web Apps

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

Progressive Web Apps (PWAs) bring a new tool to any publisher's belt, allowing them to more easily deliver the power of native apps through the web. Easy to install and bringing advanced features compared to normal web apps, PWAs open up new business cases and possibilities to the media industry. This presentation looks at the advantages of PWAs and how they can best be leveraged to unlock their full potential.

 

Wednesday, Nov 14

Track OTT: OTT Leadership Summit

 

OTT201. The State of Data in Video: Toward an Automated Future

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

What do you want to do with your data? For too long, the industry has framed data as a means to an end—collect data, compute analytics, interpret, decide, and react. Today, we propose a new mentality: data as an end in itself. Join our panel as we dive deep into the questions video distributors need to ask in order to build a real-time feedback loop to guide their distribution strategies: How does data latency influence its usefulness? What can distributors do to unify their disjointed datasets and systems? What are some examples of automated processes already employed by companies today, and what kind of data infrastructure will it take to develop more automated processes within the video technology stack going forward?

 

OTT202. OTT Spotlights

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!

 

OTT203. Myths of OTT Engagement: What Works & What Doesn’t in Personalization

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

Using real production data from major OTT TV operators to analyze the effect of user interface personalization on engagement KPIs, this presentation busts some of the myths surrounding viewer engagement. Does changing the position of a TV series or movie in the user interface affect views, ratings, and engagement? Does the order in which carousels are presented in the UI affect their conversion rate? Can we use machine learning to isolate clusters of users that respond to UI personalization from those who are indifferent?

 

OTT204. Case Study: Sky News, the Royal Wedding, & Machine Learning

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

In February 2018, Sky News set out to achieve an ambitious objective: Deliver the Royal Wedding as the world’s first live machine learning viewer experience at scale. Sky News wanted to give viewers the ability to identify and learn more about celebrities in an automated fashion in near real time—all while lacking the official guest list invite. The Sky News Royal Wedding: Who's Who app—built in collaboration with Amazon Web Services, GrayMeta, and UI Centric, and using Amazon Rekognition—allowed Sky News viewers to watch real-time updates of celebrity wedding guests as they entered St. George Chapel. Learn about the workflow and how it can be applied to sports, government, and other future events.

 

Wednesday, Nov 14

Track VES: Video Engineering Summit

 

VES201. Using CMAF to Cut Costs, Simplify Workflows, & Reduce Latency

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

The Common Media Application Format (CMAF) has the potential to be the converged media container for HLS, DASH, and other ABR formats to follow. But how soon can companies start to leverage this format and in what ways? Akamai’s Will Law provides an overview of the spec, the benefits, and presents some short case studies that describe how companies are using CMAF today.

 

VES202. Video Engineering Spotlights

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

Companies on the cutting edge of video engineering and development share the latest technologies that are pushing the industry forward. Details announced soon!

 

VES203. WebRTC: The Future Champion of Low Latency Video

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

HLS and MPEG-DASH are the current standards for HTTP-based live streaming, but these designs are inherently slow and add delays to live feeds. Sub-second latency is critical for scenarios such as gambling, auctions, interactive communications, VR, sports, and gaming. WebRTC is touted for its sub-second latency but couldn’t scale to the volume needed by CDNs and couldn’t reach Apple devices. In this session, learn about a novel WebRTC-based solution that would match current CDNs in terms of reach (all devices), quality, cost, and scale, while providing sub-500 milliseconds latency.

 

VES204. Architecting Your Own One-to-Many Ultra-Low Latency Service

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

Perhaps one of the more popular use cases for ultra-low latency (ULL) streaming is the live trivia space. With restricted targets that only include smartphones and leave browser dependencies behind, low latency game producers can choose from a range of SDKs for native app streaming capabilities. In this session, learn more about the critical elements needed to successfully pull off predictable and regular broadcasts with cloud-based services.

 

Wednesday, Nov 14

Track LSS: Live Streaming Summit

 

LS201. Live Content at Scale

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

Learn how live video fits into your content strategy and how brands and publishers are using live video to reach their audiences. In a mobile-first, socially driven landscape, live streaming can be the best way to connect products with experiences. Finding the right approach and the right partners, can enable you to create live content at scale. This panel discusses what it takes to reach your audience wherever they may be and how to deliver a successful marketing campaign through live streaming.

 

LS202. Live Streaming Spotlights

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

 

LS203. Solo Streamers & Social Influencers

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

Today’s solo streamers can stream every minute of their lives and form deep connections with their fans. Many events and series seek out social influencers to join in, star, or even host in an attempt to build off their personal following. It’s important to find someone that fits the brand and culture so naturally. Learn how to leverage the talent and the following of a solo streamer, as well as what it means to be always-on with sometimes multiple live appearances in a single day.

 

LS204. Technical Producer Panel

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

Learn how to approach a live production from both the creative and technical sides, as this panel dives deep into what it means to be a live producer. Successful live shows start with a solid plan, but they’re only as good as their final result. Producers balance stakeholder demands with technical concerns in order to deliver on time and on budget. Learn from live producers as they talk about how they prepare, document, and deliver a live show.

 

Wednesday, Nov 14

Track DT: Discovery Track

 

DT201. Discovery Track Session

Wednesday, November 14: 10:30 a.m. - 11:15 a.m.

 

DT202. Discovery Track Session

Wednesday, November 14: 11:30 a.m. - 12:30 p.m.

 

DT203. Discovery Track Session

Wednesday, November 14: 1:45 p.m. - 2:45 p.m.

 

DT204. Discovery Track Session

Wednesday, November 14: 3:15 p.m. - 4:00 p.m.

Wednesday, Nov 14

Keynotes

 

Closing Keynote

Wednesday, November 14: 4:15 p.m. - 5:00 p.m.

Keynote to be announced soon!

The Streaming Media West 2018 closing keynote is our final opportunity to gather together. Speaker and session details will be announced soon. Please check back for updates.

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