William Roberts-Foster serves as Senior Director, Ad Innovation Strategy within NBCUniversal’s Advertising and Partnerships division. Roberts-Foster is responsible for the strategic development, implementation, and optimization of new advertising formats on NBCUniversal’s ad-supported streaming platform, Peacock.

He has worked for more than a decade in various aspects of advertising, marketing, media, and business partnerships with some of the biggest brands in culture including Ford Motor Company, Saks Fifth Avenue, Proctor & Gamble, Sony, and Mars.

Before joining NBCUniversal, his professional and educational background includes advertiser (Capital One), agency (Team Detroit [now GTB], Carat), and publisher roles (Marketing Director at NBCUniversal) as well as a dual BS/BA from the University of Tennessee in Public Relations and Psychology and a Master of Mass Communications in Brand Strategy from Virginia Commonwealth University’s Brandcenter graduate intensive program.

Roberts-Foster is a native of Memphis, TN and currently lives in New York City, NY where he serves as one of the Apollo Theater’s Young Patrons thus supporting the education, arts, and Harlem community investments and initiatives of the theater.