Magnus Svensson is a Media Technology Advisor and Business Developer with extensive experience designing and leading modern streaming and media workflows. He works at Eyevinn Technology, an independent consultancy focused on helping media companies build scalable, flexible, and future-proof direct-to-consumer and streaming solutions.

At Eyevinn, Magnus is at the forefront of developing cloud-native and software-based media services, enabling broadcasters, sports leagues, and content owners to take greater control of their distribution and monetization. His work increasingly focuses on building “orchestration layers” that integrate multiple components into cohesive, end-to-end workflows, as well as supporting organizations in launching and evolving their own D2C offerings.

Magnus combines deep technical expertise with strategic insight, working across solution architecture, product strategy, and business development. He frequently advises clients on technology choices, vendor landscapes, and market positioning, and is actively involved in initiatives around open-source cloud services for media and next-generation streaming infrastructure.

He is also a regular speaker and industry contributor, sharing perspectives on the evolving streaming landscape, monetization models, and the role of open technology in media innovation.