Max joined Nielsen Sports in March 2014 and currently leads Nielsen Sports North America Media Vertical working with broadcasters, digital and social platforms. He’s worked with leading Rights Holders (FIFA, EPL, Golden State Warriors, FC Barcelona) and Brands (adidas, Samsung) maximize the impact and value of their digital and social media assets and audiences. Prior to Nielsen Sports, Max was a Management Consultant at Accenture in London. There he held Business Analyst and Digital Project Manager roles for FMCG, Consumer Electronics and Pharmaceutical clients in the UK, Germany and Japan.