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Monitoring & Measuring to Reduce Churn

Cleeng, Elecard

How do we reduce churn? Understanding consumption patterns and optimising the viewer experience are vital components in successful video distribution and monetisation, requiring increasingly sophisticated and automated measurement, analysis, and reporting infrastructures. In short, we need to know what’s going on before we can take action. This edition of the Solution Series covers the best tools for the job, ensuring that QoS/QoE expectations are met and exceeded, and churn challenge is confronted head-on.