TheViewPoint
-
27 E 28th Street
-
New York New York 10016
-
USA
Edit this listing
Profile
TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. TheViewPoint enables CTV publishers to unlock exclusive deals with demand partners. A broad set of programmatic tools, developed specifically for the connected TV environment, allow both publishers and advertisers to effectively upscale their businesses.
Product Description
TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. The platform brings technologically agile monetization solutions on par with smart optimization capabilities: a machine learning-powered bidding algorithm, ad pod management, transaction routing, flight, and targeting settings.
By cutting out the middlemen and offering an array of tailor-made tools for the CTV market, TheViewPoint bridges the gap between media buyers and sellers.
Whitepapers, Archived Webcasts and Sponsored Content
-
?TV Ad Monetization Guidebook 2022
What's in the guidebook?
- ?TV Ecosystem: CTV vs OTT, Publishers, App Categories, Operating Systems
- Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals
- CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices
Featured Video
Categories