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TheViewPoint

TheViewPoint
  • 27 E 28th Street
  • New York New York 10016
  • USA
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TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. TheViewPoint enables CTV publishers to unlock exclusive deals with demand partners. A broad set of programmatic tools, developed specifically for the connected TV environment, allow both publishers and advertisers to effectively upscale their businesses.

Product Description

TheViewPoint is a CTV-first video ad monetization platform for CTV/OTT publishers and broadcasters. It’s designed to provide media sellers looking to monetize CTV video inventory with a transparent supply chain, intelligent pricing model and higher yields. The platform brings technologically agile monetization solutions on par with smart optimization capabilities: a machine learning-powered bidding algorithm, ad pod management, transaction routing, flight, and targeting settings. 

By cutting out the middlemen and offering an array of tailor-made tools for the CTV market, TheViewPoint bridges the gap between media buyers and sellers.

Whitepapers, Archived Webcasts and Sponsored Content

  • ?TV Ad Monetization Guidebook 2022
    What's in the guidebook? - ?TV Ecosystem: CTV vs OTT, Publishers, App Categories, Operating Systems - Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals - CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices

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