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Tata Elxsi

Tata Elxsi
  • ITPB Road
  • Whitefield
  • Bangalore Karnataka 560048
  • India
  • PH: +91 80 2297 9123
  • FAX: +91 80 2841 1474
  • Website
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Tata Elxsi is amongst the world’s leading providers of design and technology services across the Media value chain. We have over 25 years of experience in the Broadcast industry including over 10 years of extensive experience in delivering multiple streaming apps for leading players in the entertainment space. Our key products include

QoEtient: Non-intrusive agentless automation platform that integrates testing of apps, players, streams, networks on real devices

iCX:Secure, feature-rich Saas solution for monitoring and managing CPEs (STBs and Gateways) at scale

TEPlay: Pre-integrated, highly scalable, and secure end-to-end OTT video delivery platform based on next-gen serverless microservices architecture

Product Description


QoEtient is the world's first solution for stream performance optimization and player/playback testing. it is a cloud-based video DevOps platform that allows service providers to examine all components of an E2E pipeline, including apps/video players on end-user devices, for appropriate QoE delivery. It is a non-intrusive agentless automation platform that integrates testing of apps, players, streams, and networks on real devices. 

QoEtient enables validation of QoE KPIs on real devices at 60 fps

  • Smartphones, tablets, SmartTVs, streaming devices (FireTV, AppleTV, Roku), gaming consoles (PlayStation, Xbox), and set-top boxes (STBs)
  • All OS/Firmware, App, and Player versions
  • Testing performance under real network conditions in a lab


iCX is a secure, feature-rich, SaaS-based solution for monitoring and managing CPEs (STBs and Gateways) at scale. It can efficiently manage various device types (Set-top boxes, Routers, and so on) across different middleware platforms such as Android TV, RDK, and proprietary Linux middleware. iCX can be extended to monitoring and management Gateways and 5G/IoT devices, making it future-ready. It is compatible with MSO backend systems via standard REST APIs. With iCX, it is easy to manage CPEs from different CPE vendor products.



TEplay is a pre-integrated, highly scalable, and secure end-to-end OTT video delivery platform. It has been designed to deliver great video experiences, seamless and dynamic scaling and performance, leveraging a next-gen serverless micro-services-based architecture. Architected by an expert digital team backed by over 25 years of deep experience in video systems development, integration, and operations, it assures ease of operations and lowers opex.


Whitepapers, Archived Webcasts and Sponsored Content

  • Tata Elxsi Wins OTT TV technology of the Year, 2021
    QoEtient, Tata Elxsi's flagship product for proactive video Quality of Experience(QoE) improvement, has won the OTT TV Technology of the Year Award at the renowned VideoTech Innovation Awards 2021.
  • A proactive approach to deliver optimal QoE for OTT Video
    This webinar highlights various issues in delivering seamless QoE and how QoEtient helps both production as well as Operations teams through a single platform. It covers the following: • QoE V/s Proactive QoE • Major KPIs to be measured to deliver optimal QoE • QoEtient platform - Key features and capabilities • QoEtient for data visualization and insights