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The Case for Collaborative Cloud Editing

Blackbird's Daniel Webster discusses the rise of collaborative, cloud-based editing workflows and the reasons for the overall trend toward toward distributed production workflows with limited centralized elements in this clip from Streaming Media Connect 2021.

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Learn more about REMI workflows at Streaming Media West 2021.

Read the complete transcript of this video:

Daniel Webster: The reality is, is that we are both centralizing and also dispersing workflows at the same time. And the ability for everybody to collaborate on workflows is extremely important.

When it comes to editing, it's also about adoption. It's about changing those conventional ways of doing things. One of our clients, Bloomberg, took us on because they wanted the journalists to be able to edit practically as easily as they could write a story. So they have 2,700 journalists and it's basically the future is about, how do you generate more and better content? At the end of the day, it doesn't matter what vertical you're talking about.

As we all know, video is a very powerful medium, and providing the ability to have collaborative access to tools in a cloud environment via our web browser for anybody to have access to and to make it simple for them is the future. Obviously, I feel very passionate about it. It's an overused term, wut we really do have some democratization of the production tools going on, and it's possible for pretty much any company--any individual, for that matter--to start doing things and creating content in a much more compelling and powerful way.

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As business professionals, educators, and others around the globe rely on web conferencing solutions like Zoom to communicate under current conditions, post houses, broadcasters, and video rights holders are either acquainting themselves with cloud video editing solutions like the popular Blackbird platform, or moving once-peripheral distributed production workflows to the center of their operations.