XUMO and Innovid Deliver New Live Internet TV Ad Experiences on LG TVs
Partnership Enables New, Uninterrupted Viewing Experiences for Live Internet TV Channels on XUMO and LG Channel Plus powered by XUMO
New York(01 Feb 2018)
Innovid, the world’s leading video marketing platform, today announced a partnership with XUMO to bring fully addressable, interactive capabilities to Internet-based live TV channels. Launching as the first of its kind on LG’s Channel Plus service, exclusively powered by XUMO, the new partnership enables a seamless and uninterrupted viewing experience with dynamic ads appearing alongside relevant content.
“By teaming up with XUMO, Innovid is adding full support for live content to our OTT monetization platform, which we believe is key to growth in the OTT sector,” said Tal Chalozin, CTO and co-founder, Innovid. “Simplicity, ease of use and frictionless experiences are key to scale in the future of TV. We believe marrying slick native TV experiences with advanced monetization capabilities can truly be a win for viewers, content owners and marketers alike.”
Available now on XUMO and LG’s Channel Plus powered by XUMO, this marks the first time that marketers have fully addressable overlays on live internet TV and a full understanding of the viewer sessions, allowing them to tailor a broader branded experience that goes beyond a single “30-second” ad. The XUMO and Innovid partnership enables all exposure-based measurement, providing marketers with quantifiable data on frequency and exposure.
“Our collaboration with Innovid offers advertisers the opportunity to place personalized messages inside premium content without interrupting the primary viewing experience,” said Chris Hall, Senior Vice President of Product at XUMO. “The live internet TV ad capabilities allow for new revenue generation and viewers are able to enjoy content they love without disruption.”
“As a content partner, these new executions allow us to extend our brand relationships to the biggest screen in the house in an innovative and engaging manner, with little interruption to the viewers at home,” added Zach Alter, Head of Sales at Jukin Media. “We’re excited to continue working with XUMO and their forward-thinking approach to OTT.”
For more information, visit: www.innovid.com. To learn more about Channel Plus – exclusively powered by XUMO – visit: www.lg.com/us/tv-audio-video/channel-plus.
Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.
A streaming television company based in Irvine, California, XUMO delivers over-the-top (OTT) video-on-demand (VOD) and LIVE digital channels direct to consumers through smart TV, mobile and other streaming device integrations. Through strategic partnerships with LG Electronics, Hisense Company, Ltd., VIZIO and Panasonic, XUMO has developed one-click access for consumers to stream 125 free channels. Channel Plus, exclusively powered by XUMO, for 2012-2017 LG smart TVs presents consumers with OTT content in both linear and VOD formats. XUMO for Hisense, will be available as a virtual input in Q4 2017, the first of its kind, on 2017 Hisense and Sharp smart TVs. A step above standard OTT companies, XUMO is also available as a button on the remote control for 2016-2017 VIZIO D-Series and SmartCast smart TVs, the Chromecast build in VIZIO smart TVs.
XUMO brings consumers 125 premium digital channels via applications that are fully equipped with content recommendations, curated programs and dynamic ad insertion capabilities. XUMO is also available on several other smart TV brands such as Samsung and Funai Electric Co., Ltd. who manufactures and sells Magnavox, Philips and Sanyo in North America as well as iOS, Android and Roku devices. Learn more about XUMO at www.xumo.tv and follow @XumoTV on Twitter.