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Voice of America Selects KIT digital to Power its Global Content Marketplace, VOA Direct

New York and Prague(23 May 2011)

KIT digital, Inc. (NASDAQ: KITD), a premium software and technology services provider for multi-screen video delivery, has signed an agreement with Voice of America (VOA) to provide the company's software platform as a white-label online content marketplace solution called "VOA Direct", VOA's internal online media content distribution hub for its global affiliates network.

The KIT Platform software solution will provide VOA with a fully managed platform to automate syndication and instant/simultaneous delivery of VOA's media assets, including video footage, audio and images to its network of radio and TV affiliates across 38+ countries. Using the KIT Content Marketplace offering, VOA Direct will allow affiliates to immediately upload, access, preview and order media files in all necessary IP-based protocols and formats for distribution over television, radio, web, mobile, and tablet devices. The KIT Content Marketplace will also allow VOA to manage rights restrictions based on customer preference and access. VOA Direct will be made available to nearly 1,400 active affiliate stations around the world that use VOA programming.

VOA, which first went on the air in 1942, is a multimedia international broadcasting service funded by the U.S. Government through the Broadcasting Board of Governors. VOA broadcasts approximately 1,500 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of about 123 million people. Programs are produced in 44 languages and are intended exclusively for audiences outside of the United States.

"KIT digital continues to work with the largest broadcasters and content owners in the world to provide them with the cloud-based platform solutions they need to compete on a global scale," said KIT digital's vice president of content services, Elin Askfelt. "Innovative content management is becoming a cornerstone of value for major content owners, and the work we are doing with VOA is a prime example of how KIT digital can provide an elegant and easy-to-use solution that meets the challenge of very large scale requirements. The flexibility of the KIT Platform allows us to deliver solutions that are tailored to our client's specific needs and provide seamless management and global distribution of content in a time-sensitive, flexible and cost-efficient manner."

The KIT Platform's Content Marketplace offering enables content originators and syndicators to deliver long- and short-form video content, audio content and images to multiple destinations around the world from a single source asset management platform, dramatically reducing the time and cost of individualized content workflow and terrestrial or satellite delivery. The KIT Platform also provides customers with extensive rights management tools that can support the most complex digital rights matrices, functioning as a reliable and auditable way to secure content rights and comply with restrictions for specific regions and affiliates. Other KIT digital customers that leverage KIT Content Marketplace include The Associated Press, Disney- ABC, SNTV, Sportfive and Getty Images.

About KIT digital, Inc.

KIT digital (NASDAQ: KITD) is a premium provider of end-to-end video technology and services. The KIT Platform, the company's cloud-based solution, helps enterprise, media & entertainment and network operator clients to produce, manage and deliver multi-screen social video experiences to audiences wherever they are. KIT digital services more than 2,200 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, BBC, Best Buy, Bristol-Myers Squibb, Disney-ABC, FedEx, Google, HP, MTV, News Corp, Telecom Argentina, Telefonica, Universal Studios, Verizon, Vodafone and Volkswagen. With its executive offices in New York and operational headquarters in Prague, KIT digital maintains other principal offices in Atlanta, Beijing, Boston, Cairo, Chennai, Cologne, Dubai, Ely (U.K.), Hong Kong, London, Madrid, Melbourne (Australia), Milan, Paris, San Diego, San Francisco, Singapore and York (U.K.). Visit us at or follow the company on Twitter at