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VidiXplore: New Video Tool for Storytellers

Free online video tool disrupts the traditional take on search engine optimization (SEO)

STOCKHOLM(09 Dec 2014)

VidiXplore, a free online video tool that redefines video SEO and team collaboration launches its first version today. Designed for professional and private users it finds and organises video content on desktops and in the cloud. VidiXplore automatically indexes speech, subtitles, manual tags, logos and faces. The patented video data management technology behind VidiXplore is first of its kind and will considerably change how video content is found and distributed on the Internet.

VidiXplore builds on the increasing growth of online video. As it is expected to make up of 79% of the consumer Internet traffic by 2018 companies will increase their annual marketing spending on video. In parallel as video SEO turns more sophisticated storytellers will see the advantages and learn how to maximise video utilising VidiXplore.

For marketing managers VidiXplore is an essential tool for organising, finding and promoting the company's video resources. It enhances collaboration within teams and turns video production into a smooth process - from idea to final product. Co-workers can easily access and share the film from anywhere and at any time.

"VidiXplore will cut the time from the eureka moment to SEO-ready video clips down to seconds by repurposing content that the users didn't even knew they had", says Erik Åhlin, CEO Vidispine.

For professionals in the communications industry VidiXplore offers an opportunity to work more strategically with video content. They no longer need to rely on likes and rankings, but can use the advanced indexing functionality to reach its target groups both smarter and better.

"With VidiXplore you can easily index and spread your company's most valuable information; whether this is a newly launched logo, a red handbag or your founder's most favourite quote, VidiXplore makes this information easily searchable," Erik continues. "The Internet is crowded and it is difficult to target online video campaigns. This is a problem for both marketers wanting to spread their customers' stories but also a general problem for us who try to find a specific clip on say YouTube," says Erik.

VidiXplore's patented technology manages large amounts of image and video data consistently. The technology automatically turns subtitles, manual tags, speech, faces and logos into a time-based web video text tracks format also known as WebVTT-format.