Unruly Partners With Nielsen to Offer Nielsen Online Campaign Ratings for Social Video
Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated
NEW YORK, NY(07 Aug 2014)
Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post campaign analysis.
It will be available on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.
Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from digital data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web. Nielsen Online Campaign Ratings has seen swift adoption by many large brands as it allows them to use the same metrics for TV and digital video advertising.
“With three-quarters of video views happening outside of YouTube, it’s more important than ever to reach audiences where they are watching and sharing videos. Unruly’s In-Stream format already delivers cost-effective, mass reach to over a billion connected consumers watching video content across the Open Web. And now with Unruly and Nielsen Online Campaign Ratings, advertisers can be assured that their social video ads were not just viewed, but were also seen by their desired audience within Nielsen’s dataset,” said Richard Kosinski, president, Unruly US.
“Advertisers continue to struggle to keep pace with the evolving landscape associated with programmatic exchanges. Nielsen Online Campaign Ratings provides clients with a deeper understanding of where their ads are being watched and provides an additional layer of comfort to assure they’ve delivered against their targets to reduce wastage and deliver higher ROI,” added Kosinski.
“Defining success can be challenging in this dynamic media ecosystem, but companies like Unruly demonstrate a commitment to measuring and then delivering success to clients through the integration of solutions like Nielsen Online Campaign Ratings,” said Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. “We’re excited to forge this relationship with Unruly to better assist media clients as they navigate the industry at a time when fragmentation makes reliable and consistent success metrics more critical than ever.”
Unruly provides end-to-end solutions for more than two-thirds of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points. The company has 12 offices around the world, most recently opening its Asian headquarters in Singapore.