Univision Expands Digital Content Footprint, Launches "Udisea"
Beginning December 2, Udisea will feature original scripted web series and short-form videos developed exclusively for Univision
MIAMI(03 Dec 2015)
Univision Digital, the digital division of Univision Communications Inc. (UCI), which includes the leading digital platforms serving Hispanic America, today announced the launch of “Udisea<http://www.univision.com/udisea>,
” a new digital video platform targeted to multicultural, Spanish-speaking millennials. Available beginning December 2nd, the platform will be accessible through Univision.com
, the leading Spanish language website in the U.S., and as a YouTube channel. Content will also live natively across social media channels such as Facebook and Instagram.
Udisea will feature premium, short-form video content developed exclusively for Univision by top talent from the U.S. and Latin America, including original web series and various types of scripted entertainment formats in Spanish. The various titles will explore trends that define life on the internet today, from chasing romance on Tinder, to the hopes of an aspiring YouTuber – today’s millennial celebrity.
Udisea is also home to Univision Digital’s exclusive romantic comedy, “Tenemos Que Hablar” (We Need to Talk), which premiered in October 2015 and has generated more than two million views across Univision.com
>, YouTube, and Facebook.
“Hispanics and multicultural millennials over-index in the consumption of digital, mobile, and social content, and our research shows that more than half of Univision users are going online to view videos that are different from what they see on TV,” said Isaac Lee, Chief News and Digital Officer for Univision Communications Inc. (UCI) and CEO of Fusion. “With the launch of Udisea we are providing this vast and digital-avid audience a fresh, new platform they can call their own, where they will enjoy original scripted videos and web series created especially for them.”
Udisea is the latest addition to UCI’s portfolio of digital properties targeted to millennial, multicultural audiences, which includes FUSION, El Rey Network, Flama, and The Root. The launch is part of the Company’s aggressive strategy to reach younger, digitally-engaged users wherever they are consuming content and solidify its leading position among media companies serving multicultural audiences in the U.S.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com
>, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net