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Unicorn Media Unveils New Streamlined, Feature-Rich Online Video Management System and Robust API

Media-as-a-Service 4.0 delivers sophisticated tools for managing and monetizing video content across multiple environments.

Tempe, AZ(17 Aug 2010)

Unicorn Media, Inc., the provider of enterprise grade online video workflow tools and technology, today released Media-as-a-Service 4.0, the latest version of its powerful video management system, as well as a new open API that exposes Unicorn's patent-pending technology to third party developers. Version 4.0's new user-interface, called Unicorn Media Room, enables simplified access and easy-to-use functionality for everyday users and also exposes in-depth capabilities for power users. Version 4.0 comes equipped with in-demand features such as content filtering, dynamic playlisting, drag and drop syndication technology to support multiple devices, enterprise-grade rights management, and unprecedented real-time video analytics. As part of Unicorn's comprehensive Media-as-a-Service framework, the new Unicorn Media Room interface is just one of many modular applications powered by Unicorn's robust API technology.

At the core of the Media-as-a-Service 4.0 platform is a highly scalable architecture designed to handle the high-volume publishing requirements of growing online properties and initiatives such as TV Everywhere. The Unicorn Media team has drawn on its experience in building extremely high-capacity delivery services to build a platform capable of supporting millions of simultaneous viewers and billions of transactions through a globally distributed application infrastructure, massively scalable transcoding system and powerful real-time analytics engine. Media-as-a-Service 4.0 and the Unicorn Media Room interface combine to harness the power of this architecture in a simplified and easy-to-navigate manner.

Unicorn Media Room provides features such as publication filtering with simple point-and-click methods for setting complex rules such as release windows and filtering for IP addresses. Customers can establish these rules based on time, geography, content, device-type or other variables to control the multi-level distribution of one or many pieces of content at definitive times and locations around the world. Allowing for behind the firewall delivery, users may also set rules to publish content by specific IP address or range, reaching internal employees or a particular user base.  Similarly, dynamic playlist tools allow video publishers to establish comprehensive publication rules in advance for content availability and promotion.  The combination of filtering rules and dynamic playlists gives Unicorn customers the ultimate control over the distribution of their content.

The new platform and interface also feature a number of enhancements including file upload options for one-time, batch or automated uploading, new analytics views and export capabilities as well as improved geofencing of content.  In order to support a broad range of monetization strategies, Unicorn Media Room can easily integrate with leading third party ad-networks, ad-decision systems and paywall services to support each publisher's unique business model.  Unicorn Media Room customers can easily support multiple users in an organization through a unique rights management function that allows content owners to manage an unlimited number of ‘sub-accounts' all within one system. Each of these sub-accounts can be set with specific user rights controls, allowing customer administrators to segment their user access to features such as video uploading, transcoding or analytics information as applicable.

"Today, companies are faced with increasingly complex content workflows which, in turn, drive the complexity of their enterprise software platform. They need solutions that not only help simplify the workflow problem but also integrate easily with their existing software. Tools such as Unicorn Media's video publishing and analytics solution allow a content owner to scale to meet the demands of ever-increasing content and syndication outlets. As well, the content owner can select only the video workflow tools they need to augment their unique environments, keeping their software solution simple," says Andy Tarczon, Founding Partner, The Diffusion Group.

"As the online video market continues to grow, companies are struggling to find easy-to-operate, cost-effective video management solutions that scale with their business needs and give them the control to optimize revenue. Version 4.0 of the API exposes the true power of all of the services in our platform, notably our real-time analytics, which we believe are the most scalable and cost-effective in the industry. Unicorn customers will continue to have an arsenal of highly affordable and effective video management tools at their disposal whether they are trying to reach an Android, iDevice, browser or set-top environment" says Bill Rinehart, CEO, Unicorn Media.

About Unicorn Media, Inc.
Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: