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US SVOD subscriptions to reach 270 million

London(17 Apr 2019)

The number of SVOD subscriptions [for movies, linear channels and TV episodes - excluding other platforms such as sports services] in North America will climb by 110 million from 160 million in 2018 to 270 million in 2024. These figures are gross– many homes take more than one SVOD platform.

Digital TV Research forecasts that 77.8% of TV households (94 million) will subscribe to at least one SVOD platform by 2024. The average SVOD household will pay for 2.89 SVOD subscriptions. This compares to 70.0% of TV households (84 million) TV households subscribing to at least one SVOD platform by end-2018. The average SVOD subscriber paid for 1.91 SVOD platforms at end-2018.

Simon Murray, Principal Analyst at Digital TV Research, explained: “Several high profile SVOD launches are imminent. We expect that Disney+ will have 25 million US subscribers by 2024. Apple TV+’s growth will be more modest at 8 million by 2024. This means that Netflix’s share of the total will fall from 37% in 2018 to 25% in 2024 - despite the company adding 10 million subscribers.”