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Sorenson Media Releases Squeeze 6.5 with New Video Decoding and Publishing Capabilities

• Latest Update – Free to Sorenson Squeeze 6 Users – Features AVCHD Decoding
• Sorenson Squeeze 6.5 Empowers Users with Ability to Directly Publish to Amazon Web Services
• Improved Filtering Capabilities Include Enhanced Faster De-Interlaci

San Diego, CA(14 Sep 2010)

Sorenson Media today announced the immediate availability of Sorenson Squeeze 6.5, which adds greater encoding, publishing, pre-processing and filtering functionality to the industry-leading online video encoding product. The Squeeze 6.5 update is free to current Sorenson Squeeze 6 users.

"With Squeeze 6.5, the industry's best encoding solution just got better," said Randon Morford, director of product management for Sorenson Media. "Squeeze users can now enjoy the most effective means ever for publishing video directly to the cloud as well as top-quality HD decoding and encoding capability. This set of user benefits is continued evidence of our commitment to delivering the tools and services that our customers need."

Among the new capabilities in Sorenson Squeeze 6.5, is the ability for the first time to decode the AVCHD (Advanced Video Coding High Definition) format. AVCHD records high-definition video to DVD, hard drives, or flash memory cards as .m2ts, .mts, or .m2t files and is the most common recording format for high definition video cameras at the prosumer and high-end consumer market.

Other significant benefits of Sorenson Squeeze 6.5 include three new filters: enhanced de-interlacing, image rotation and optimized color conversion. The new deinterlacing filter works automatically as a default setting to increase encoding quality and speed and is faster than any previous version of Sorenson Squeeze. Image rotation improves video capture capability in mobile devices by converting portrait orientation to landscape, while encoding speed is further increased through optimized color conversion in Sorenson Squeeze 6.5.

New publishing capabilities have also been added. The software now has the unique ability to publish encoded video content directly to users' Amazon Web Services S3 accounts. This capability brings significant benefits to enterprise users and small-to-medium companies who use the AWS cloud to manage and distribute their videos across the Internet, and builds on the software's ability to publish to a variety of locations, such as the Sorenson 360 online video platform, YouTube or an FTP server.

Pricing and Availability
Sorenson Squeeze 6.5 and Sorenson Squeeze 6.5 for Flash are available immediately for download from the Sorenson Media website. Sorenson Squeeze 6.5 is $799; Sorenson Squeeze 6.5 for Flash is $499. Upgrades from version Squeeze 6 are free, while upgrades from previous versions of Sorenson Squeeze begin at $199. Each copy of Sorenson Squeeze 6.5 includes a complimentary one-year Sorenson 360 Review & Approval account, which includes 5 gigabytes (GB) of storage, 100 streams per month and a maximum video length of 30 minutes.

For additional information about purchasing Sorenson Squeeze 6.5 or to find a reseller, visit www.sorensonmedia.com.

About Sorenson Media
Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise, video professionals and small-to-medium organizations to easily and affordably encode, manage and deliver the highest-quality video online. Since 1995, Sorenson Media has been at the forefront of bringing online video into the economic and cultural mainstream. As video rapidly proliferates online, businesses of all sizes rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.

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