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RCA Unveils 4K UHD Android TV – Now, Beautiful Apps and Video For All

Smart TV Hits Shelves in June at Walmart, Target, Sears, hhgregg, Brandsmart and Rent-a-Center among other Key Retailers

NEW YORK(11 Apr 2016)

RCA, the iconic brand and long-time symbol of American ingenuity, is providing attendees at Pepcom DigitalFocus @ NYC a first look at its new 55” 4K UHD Android TV today. The new smart TV, model XLD55G65RQ, is now in production and will be available nationwide in June 2016. 

With initial retail distribution in Walmart, Sears, hhgregg, Target, Brandsmart and Rent-a-Center, RCA’s RCA 55” 4K Ultra HD 120Hz Android TV features stunning 4K video, an advanced upscaling engine to enhance lower resolution 1080p to near 4K quality, and full Android TV Smart functionality - with over 1200 of the leading apps, customized home screen, voice search, Google Cast from smart phone or tablet (iOS and Android), Android Gaming with Bluetooth capability, and full access to the Google Play Store to download hottest apps, music, movies, games and more.

“The RCA brand was built on TV, and that category continues to be a primary focus for the business. Smart TV, featuring full Android capability, truly addresses the future of TV viewing experiences, and offers it at a price point a wide range of consumers can afford,” said Marie-Josee Cantin Johnson, VP Licensing, Technicolor (owner of the RCA Trademark). “This new 4K UHD Android TV adds another opportunity for RCA to address retail demand for affordable innovation with a brand that consumers have long known and trusted.”

RCA’s Android TV will also be available in 50” and 65” models, as well as in both a standard slim line modern high-gloss black cabinet, and premium metal slim line version. Full product details are available here:http://bhipr.co/1M41O6qMSRP: 50"  $499/$599 (premium design), 55" $699/$799 (premium design) and 65"  $999/$1099 (premium design).

“We’re committed to delivering the value RCA is trusted for at a consumer-friendly cost, and we’re not going to cut corners on quality to do it,” said Patrick Deighan from Activeon, Inc., RCA’s US licensee for televisions. “RCA is building on decades of experience to provide an alternative to overpriced high-end brands, out of reach for averagefamily budgets.”

More about Android TV

Android TV brings great content, apps and games to your TV. Stream movies, listen to music or play Android games on the biggest screen in your home. And with helpful features like voice search and Google Cast, Android TV makes your TV smarter.

Your favorite content and apps: Get the apps you love for your TV: Netflix, YouTube, NBA Game Time, and more are available on Android TV. See apps for movies, shows, music, sports and videos atg.co/androidtvapps. Android TV also supports Cast Ready apps that you can cast from your mobile device or laptop to the TV. Discover Cast Ready apps at g.co/castapps.

Less browsing, more watching: Just press a button and say “Family Guy”. Android TV will look for the latest episodes, YouTube videos, and more. Or try “romantic comedies” for date night recommendations. And when you don’t know what to watch, Android TV recommends good content. Movies, shows and videos from supported apps appear automatically on your home screen.

Android games on your TV: Android TV offers a new way to play Android games on your phone, tablet or TV. Start at home on your TV, then continue

on your phone when you’re on the move. Google Play Games tracks your progress so you can pick up where you left off. Use your TV remote or your phone for casual games with friends and family. Or grab up to four gamepads (sold separately) and immerse yourself in multiplayer arcade racers, 3D battles and beautiful adventures.

Google Cast built-in: Google Cast lets you cast your favorite entertainment and apps from your phone, tablet or laptop right to your TV. It works with most popular devices including iPhone, iPad, Android phones and tablets, Mac, Windows and Chromebooks.

Assets for these and all featured RCA products are available in the press kit: bhipr.co/RCA2016 

Follow RCA on Twitter and on Facebook for the latest updates.

About RCA

RCA is Made for Moments. For over 90 years, consumers throughout the world have depended on RCA for approachable technology and contemporary design in home entertainment. Bringing families together with the highest in value and innovation, RCA works with trusted licensees to deliver products including televisions, tablets, laptops, smartphones, and home appliances. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA. Learn more at rca.com.

The brand that revolutionized color television and built a legacy of quality and innovation is bringing families together to make new moments, just as it did over 90 years ago. Since its founding in 1919, RCA continues to provide the latest generation's families with some of the country's most popular televisions and tablets.  

About Technicolor

Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go.