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Panvidea Unveils Video Processing White Paper; "Conquering the Convergent Media Challenge"

Panvidea White Paper Shows How to Reduce Video Processing Costs and Expand Your Business

New York(28 Apr 2010)


Panvidea, a global leader in the on-demand preparation, processing and distribution of entertainment and advertising content across any digital platform, has unveiled its updated white paper, "Conquering the Convergent Media Challenge", to highlight the benefits of cloud-based solutions to video content owners.

The white paper provides a detailed tutorial on the benefits of cloud technology for media production and demonstrates how content owners can significantly reduce their video processing and delivery costs by adopting secure, scalable cloud-based media solutions.

Cloud-based post production and video encoding technology allows producers of professional entertainment and advertising to take control of their video assets - with increased speed, broadcast quality content, and significantly reduced costs. Content owners need only pay for what they need, when they need it, removing any existing concerns regarding capacity planning and potential processing delays.

Chris Cali, Co-founder and CEO of Panvidea, said: "The business of distributing, consuming, and monetizing content is undergoing a radical transformation. As consumers embrace new devices and delivery options to satisfy their hunger for content anytime, anywhere, there have never been so many ways to sell new and existing assets.

"However, it's becoming increasingly clear that the traditional methods for editing, encoding, processing, and packaging professional video content for distribution are permanently broken. On-premise, hardware and software based solutions are expensive to build and difficult to maintain. Manual processes don't scale and it is becoming increasingly difficult to accurately predict required processing capacity. Media providers can easily overspend for capacity they don't need or get caught unprepared when demand for content suddenly spikes."

There is now an easy-to-use, professional-grade alternative to these slow, expensive, and risky approaches. With the arrival of secure, scalable cloud technologies and on-demand applications such as Panvidea, it's no longer necessary to waste money on expensive capital infrastructure or pay expensive hourly rates for slow, manual workstation-based dubs.

Video content professionals can visit to download a free copy of the white paper today. For more information regarding Panvidea, please call 212.967.9613, or visit