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LongTail Video’s JW Player Becomes First Third-Party Video Player To Support Google’s Interactive Media Ads 3 SDK

Allows JW Player’s 1.5 Million Publishers to Easily Integrate with Google’s Video Monetization Products Through a Single SDK.

New York(14 Jun 2012)


LongTail Video (, the leading provider of affordable, self-serve video solutions for web publishers, today announced that its popular JW Player will be the first third-party video player to support Google’s Interactive Media Ads (IMA) 3 Flash SDK. 

With this release, the millions of publishers using the JW Player can easily access the latest features associated with Google’s video monetization products, including its DoubleClick For Publishers Video offering, AdSense for Video and Doubleclick’s Ad Exchange, through a single SDK. In addition, JW Player publishers will also be able to utilize Google’s TrueView video ads, a new ad format that gives video viewers the flexibility to watch only those ads in which they are interested.     

"We are excited to partner with LongTail Video on their integration of the IMA3 Flash SDK,” said Rany Ng, Group Product Manager for Google video monetization. “The combination of LongTail's JW Player and Bits on the Run offerings with the IMA3 will enable publishers to access new features such as ad rules and competitive exclusions for DFP Video, new monetization options through AdSense for video and DoubleClick Ad Exchange, and engaging new formats like TrueView video ads. We look forward to our continued collaboration with LongTail Video to provide both small and large publishers the solutions they need to grow their video business."  

“We are very happy to announce this partnership with Google as it gives our 1.5 million publishers greater capabilities for driving online video ad monetization,” said Dave Otten, CEO of LongTail Video. “Video advertising is becoming an increasingly important revenue stream for publishers, and our support of the IMA3 Flash SDK within the JW Player further builds on our mission of simplifying video publishing and monetization for everyone.”

About LongTail Video 
LongTail Video has been a pioneer in the online video market. The company’s flagship product, the JW Player, is active on more than 1.5 million sites and streams billions of videos each month across all devices. The JW Player is used by a diverse group of publishers, ranging from Fortune 500 companies to individual bloggers. LongTail Video’s other services include AdSolution, a 
stand-alone, self-serve video ad network, and Bits on the Run, an online video platform, which together serve over 10,000 customers.  LongTail Video is headquartered in New York City with an office in the Netherlands. For more information, please visit:

DoubleClick platform partners have developed solutions and services compatible with the new DFP via various integration points such as the DFP API, Data Transfer, and various SDK's. They are currently supporting live publishers on the new DFP and ready to support new and upgraded publishers on the platform.