Japan's D.A.Consortium and YuMe Strike Platform Licensing Deal
Partnership offers D.A.Consortium tools to build its private ad marketplace, while giving YuMe a gateway into Japan with top-tier agency partner
REDWOOD CITY, CA(29 Jan 2015)
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and D.A.Consortium (DAC, JASDAQ:4281), the largest digital media representative in Japan and a subsidiary of Hakuhodo DY Holdings Inc., today announce a new platform partnership to license YuMe For Publishers (YFP) to enable DAC to build private ad marketplaces across multiple devices in Japan.
DAC has been working to develop ad placements in Connected TV, and selected YuMe to strengthen its ad serving capability into Connected TV and across multi-screens because of YuMe's best-in-breed technologies and multi-screen platform expertise. The strategic partnership allows DAC to deliver on complex requirements from its advertising clients and develop comprehensive video-specific ad marketplaces to run its clients' ad campaigns.
“Partnering with YuMe gives us an edge on our competition by reaching multi-screen audiences as we continue to innovate in the digital advertising space,” says Hirotake Yajima, President, D.A.Consortium. “We are able to help our advertising clients reach their desired target audiences and support complex business models by licensing YFP and utilizing YuMe’s constant supply of inventory to meet our needs.”
- YuMe’s sophisticated audience-building technologies enable DAC to build a private ad marketplace and strengthen its audience base across devices.
- Supports multiple business requirements across PC, mobile, CTV, and multiple OS, video players and devices.
- Provides a constant supply of YuMe inventory from publishers and OEMs (such as LG Electronics) to expand DAC’s offering.
- DAC helps YuMe expand into the Japanese market and APAC.
“This partnership confirms YuMe’s YFP as one of the most powerful and comprehensive video ad serving solutions on the market and validates its ability to remove friction points for ad serving and monetization,” says Jayant Kadambi, Co-Founder and CEO, YuMe. “And at the same time, aligns us with one of the most important players in the Japanese advertising ecosystem.”
Integration is expected to be completed in Q1 2015, and additional markets in the deal for inventory will include: Indonesia, Malaysia, Vietnam and Singapore.
D.A.Consortium Inc. (JASDAQ: 4281) is the largest digital media representative in Japan, established in 1996 as a consortium of leading ad agencies, headed by Hakuhodo. By combining different specialties and advantages, DAC takes initiative in the digital advertising market for multi-devices including PC, smart-device, mobile and Connected TV. DAC offers various kinds of services related to digital advertising, as a media representative, that trades advertising spaces in various, premium online media. DAC leads the market by providing advertising planning, consulting, technology solutions, and operation services. DAC is headquartered in Shibuya-ku, Tokyo, with 5 additional offices and 11 subsidiaries worldwide. For more information, visit http://www.dac.co.jp/english/.
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found atwww.yume.com/news/logos.