Endeavor, a global leader in sports, entertainment, and fashion with a portfolio of companies including WME, IMG, and UFC, has announced the formation of Endeavor Streaming, encompassing the company’s video streaming products and services. OTT leader NeuLion, acquired by Endeavor in 2018, will be absorbed within the new group alongside Endeavor’s internally developed video platform technology, and now operate exclusively under the Endeavor Streaming moniker. Endeavor Streaming will continue servicing leading properties like the NFL, NBA, UFC, and Euroleague, while welcoming new clients to the family including WWE and their WWE Network, one of the largest sports-entertainment OTT platforms in the world; UK-based BT and their new service, BT Sport Box Office; and OSN, the Middle East and North Africa’s leading entertainment network.
The business will be co-led by Endeavor Chief Technology Officer Nick Wilson and Endeavor Streaming President of Business Operations Will Staeger. Staeger previously served as Senior Vice President within IMG’s original content division following time at ESPN, WWE, and Dick Clark Productions.
“There is no better home for content owners – whether an established sports league or a rising new content creator – than Endeavor Streaming,” remarked Wilson and Staeger. “We’ve integrated Endeavor’s scalable platform with NeuLion’s industry leading technology and feature set to provide clients with the best tools and services in video streaming, removing technology as a barrier in reaching their consumers.”
Said Vince McMahon, WWE Chairman & CEO, “Endeavor Streaming’s best-in-class technology enables us to offer more features, elevate the user experience and provides us even more opportunity to delight our fans around the world.”
In addition to its growing client roster of leading properties like WWE, the NFL, NBA, and Euroleague, Endeavor Streaming will continue servicing major media providers including Univision, Sportsnet, Sky Sports, MSG, National Geographic, and Big Ten Network. The group will also continue supporting Endeavor properties like PBR (Ride Pass) and UFC (UFC.TV and FIGHT PASS). Endeavor Streaming recently handled the historic, record-breaking UFC 229: KHABIB vs. MCGREGOR, and received ‘OTT TV Service of the Year’ at the annual Content Innovation Awards ahead of MIPCOM for its work on the NBA League Pass International product. Meanwhile, the group has launched several new consumer products, including Serie A Pass and Strive, the latter of which features action from both Serie A and La Liga, Italy and Spain’s top professional soccer leagues, respectively.
Endeavor is a global leader in sports, entertainment, and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is comprised of a number of industry-leading companies including WME, IMG, and UFC. The Endeavor network specializes in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.