Register free and join us online for Streaming Media Connect in August Industry Announcements

View Press Releases --- Add Your Press Release provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy. Powers Video for – The World’s 1st Social Music Network is teaming with – The World’s Only Social Music Network (created by Jack Wishna) to provide encoding for the video submissions of millions of’s artists around the world and for live performan

San Francisco, CA (26 Oct 2011) has announced it is teaming with The World’s Only Social Music Network created by Jack Wishna, Ofek Hayon, Brian Silver, John Kohl, and Stacy Haitsuka past founder of NetZero, to provide encoding for the video submissions of millions of’s artists around the world and for live performances.’s cloud transcoding service provides infinite scalability for high-volume encoding, coupled with industry leading, guaranteed service level agreements that ensure timely video delivery.  Working with provides with leading-edge video transcoding software, while eliminating the need to make heavy investments in expensive encoding software/hardware solutions and the overhead required for managing high-volume video conversion needs. is the creator of The 1st Social Music Network, a system that integrates social media and fan interaction to develop undiscovered musical talent, and expose them and their music to a worldwide audience, utilizing both virtual and real-world experiences.  Created by ROCKRENA INC., a global entertainment company, operates online, and through brick and mortar facilities in key markets, and provides a range of services to help groups be discovered by the industry and fans around the world.

“ is changing the music industry in terms of how artists and bands are discovered and how their music is promoted and distributed,” said Jack Wishna, CEO, of ROCKRENA.  “With managing video conversions, we are assured of high-quality video of live performances and artist downloads to being available quickly and reliably for our audiences around the world. streamlines the video conversion process at a fraction of the in-house expense.”

“We’re excited about working with the ROCKRENA team to help them achieve their vision of bringing the excitement of smaller music venue events into the home,” said Jeff Malkin, President of “ROCKRENA has many artists and activities to manage, so outsourcing the technical complexities of video transcoding enables them to focus on the live production.”

About, the world’s largest video encoding service and provider of, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. Gartner recognized as a “Cool Vendor 2011.”  For ongoing Company updates, please see or follow @encodingdotcom on Twitter.

# # #


Editorial Contacts: Contact:

Frances Mann-Craik

Addison Marketing

+1 408-868-9577


ROCKRENA Inc. Contact:

Emily Klimas

Public Relations and Communications Manager